Open main menu

Stats Perform

  (Redirected from STATS, Inc)

Stats Perform (formerly STATS LLC)[1] is a Chicago-based sports data and analytics company.

Stats Perform
IndustrySports Technology and Data
FoundedApril 30, 1981 (1981-04-30)
FounderJohn Dewan
HeadquartersChicago, Illinois
Key people
Carl Mergele (CEO)
ProductsSports data, analytics and team tracking solutions
BrandsOmnisports, Opta Sports, Prozone, TVTI, Automated Insights, The Sports Network, BSports
OwnerVista Equity Partners

The company is involved in sports data collection and predictive analysis, and maintains sports-oriented wire services. The company has also been increasingly involved in artificial intelligence and machine learning.[2] Its clients include media outlets, sports leagues and teams, fantasy sports and sports betting services. As of 2014, the company covered 83,000 events annually from over 300 leagues and competitions. [3] In 2019, it merged with Perform Content following its sale to parent company Vista Equity Partners.

Stats Perform is headquartered in Chicago, Illinois, with other corporate offices in Limerick, London, Hong Kong, Tokyo, Beijing, Bangalore, Dubai, The Hague, Mexico City, Barcelona, New York City and Los Angeles.


STATS was founded in April 1981[4] by John Dewan,[5] who became the company's CEO. The company name is an acronym for "Sports Team Analysis and Tracking Systems". STATS was an outgrowth of the grassroots non-profit Project Scoresheet, a volunteer network created to collect baseball statistics.[6]

In 1996 STATS and Motorola won on appeal a court case brought by the NBA. The case was barring STATS from distributing in-game information via a special wireless device created by Motorola. The victory in this case has played a large part in other cases where professional sports leagues have tried to suppress live in-game information being distributed by other outlets.[7]

In the 1990s, STATS expanded to the National Football League, the National Basketball Association, the National Hockey League, the Women's National Basketball Association, in addition to other sports.[4]


STATS operated as a private company from 1981 to 2000. STATS was purchased by Fox Sports in 2000 and became a joint venture between News Corporation and the Associated Press in 2005.

In 2009, the company acquired the PA SportsTicker wire service from Press Association, a UK news and information company. SportsTicker had previously been owned by ESPN.[8]

In June 2014, Fox Sports and the AP sold STATS to Vista Equity Partners, a private equity firm.[9][10]

During 2014, the platform created over a billion articles and reports for customers such as The Associated Press, Yahoo!, and Comcast.[11] In September 2014, STATS acquired Bloomberg Sports.

In early 2015, STATS acquired the wire service The Sports Network and Prozone. Vista Equity Partners also acquired Automated Insights, a company involved in using natural-language generation based on big data (including in particular, generating wire reports on sporting events from raw statistics).[12]

In April 2019, Vista Equity Partners announced its intent to acquire Perform Content, the former sports data subsidiary of Perform Group, including units such as Omnisport, Opta Sports, and RunningBall.[13] The company was selling the property to focus more on its sports streaming service DAZN. It was stated that DAZN Group would retain a "significant minority stake" in the surviving entity, which was to focus strongly on the use of artificial intelligence and machine learning.[14][15][16]

On July 15, 2019, it was announced that the merged company would be known as Stats Perform, and operate under STATS CEO Carl Mergele. He stated that the company would "[harness] the power of immense amounts of sports data with unparalleled AI technology".[17][18]


STATS provides several products to leagues, teams, and the media.

The X-Info system provides NFL, college football and MLB teams with detailed statistics and information to help them interpret the various metrics.[19]

Their SportVU system uses an array of cameras and image processing software to provide real-time player tracking and ball positioning data, as well as statistical analysis of that data. SportVU is used by FIFA, UEFA and a host of flagship European soccer teams.[20]

Nearly every franchise in three of North America's four major professional sports leagues (NFL, MLB, and NHL) uses products from STATS.[2]

With the acquisition of The Sports Network, STATS took over publication of that company's NCAA Division I FCS football poll.

See alsoEdit


  1. ^ "STATS LLC: Private Company Information". Retrieved 2018-09-23.
  2. ^ a b "The Evolution of STATS LLC And Its Place In The Sports Technology Landscape". SportTechie. Retrieved 2019-10-14.
  3. ^ "With clients like the NBA and Google, STATS is the coolest data company you've never heard of". Built In Chicago. Retrieved 2015-07-16.
  4. ^ a b STATS website: Timeline
  5. ^ ACTA Sports: The Bill James Handbook 2009
  6. ^ Online, Safari Books. Keep Score, Project Scoresheet–Style.
  7. ^ NBA Lawsuit - Archived July 2, 2007, at the Wayback Machine
  8. ^
  9. ^ Ecker, Danny (2014-05-15). "Stats LLC sold to private-equity firm". Crain's Chicago Business. Retrieved 2015-04-26.
  10. ^ "FOX Sports and AP announce sale of sports data company STATS LLC". Retrieved 2015-07-16.
  11. ^ "STATS Gets Into the Robot News Game With Automated Insights Acquisition". Chicago Inno. Retrieved 2015-07-16.
  12. ^ "Stats LLC Makes Athlete Performance Outfit Prozone Its Latest Acquisition". SportsBusiness Daily. American City Business Journals. Retrieved 2015-07-16.
  13. ^ "DAZN nears entire data offload to Vista Equity". SBC News. 2019-04-03. Retrieved 2019-10-14.
  14. ^ "DAZN Group to prioritise streaming business as Perform and STATS merge". SportsPro. Retrieved 2019-10-14.
  15. ^ "Report: DAZN owner planning split to increase focus on OTT platform". SportsPro. Retrieved 2019-04-25.
  16. ^ "DAZN Group sells Perform". Broadcast. Retrieved 2019-04-25.
  17. ^ "STATS and Perform confirm merger". SportsPro Media. Retrieved 2019-10-14.
  18. ^ "Stats, Perform Complete Merger, Creating New Data/AI Company". Sports Business Daily. 15 July 2019. Retrieved 16 July 2019.
  19. ^ Mann, Jake. "Football Is Closer to Becoming Moneyball Than You May Think (NWS)". Retrieved 2015-06-30.
  20. ^ "GOAL! Wait, was that in? How tech will answer the question at the World Cup". Retrieved 2015-07-16.

External linksEdit