SOAPnet's final logo used from 2007-2013
|Broadcast area||United States|
|Owner||Disney–ABC Television Group|
(The Walt Disney Company)
|Launched||January 20, 2000|
|Closed||March 22, 2012(some cable providers) |
December 31, 2013 (officially)
|Replaced by||Disney Junior (some cable providers)|
The network's programming was oriented towards the soap opera genre; on launch, Soapnet carried primetime encores of ABC's current soaps, as well as reruns of classic daytime and primetime soap opera series. Soapnet also broadcast programming related to soap operas, including news and behind the scenes programs. In later years, Soapnet increased its focus on acquired reruns of drama series.
Due in part to a general decline in the soap opera genre as a whole, and the growing adoption of digital video recorders, cable/satellite video on demand, and streaming video options making its primetime soap encores increasingly unnecessary on a traditional linear network, Disney announced in 2010 that Soapnet would be replaced by the new preschool-oriented network Disney Junior, which launched in March 2012. While some providers removed Soapnet upon the launch of Disney Junior, the channel continued to operate on some providers until it finally ceased operations on December 31, 2013.
Early history (2000–2002)Edit
When Soapnet launched on January 20, 2000, the channel aired only current ABC soap operas in the evening and early morning, so that people who were at work or school during the day could watch them at their convenience. Programming was inclusive, as the channel was owned by ABC. Soapnet eventually gained high cable carriage due to Disney's aggressive policy of pulling ABC-owned broadcast stations and the popular ESPN channels from cable providers if they did not agree to carry Soapnet as well. This was the main reason for ABC owned-and-operated station WABC-TV being pulled from Time Warner Cable's New York City system for two days in May 2000.
When Soapnet was announced, Sony Pictures Entertainment planned to launch a competing cable channel and website called SoapCity, which would air all CBS soap operas and the Sony-owned/produced NBC soap Days of Our Lives. The plans for the SoapCity cable channel were abandoned early in 2000 after Sony failed to secure cable carriage, though the website component remained.
Soapnet's inaugural lineup aired current soaps such as All My Children, One Life to Live and General Hospital, along with canceled daytime and nighttime soaps such as Port Charles, Falcon Crest, Knots Landing, The Colbys, Hotel, Sisters, and Ryan's Hope. As the years went on, Soapnet introduced original programming such as Soap Center and Soap Talk; the latter of which was nominated for several Daytime Emmy Awards. Soap Center, which debuted on Soapnet's launch day schedule, was initially hosted by former soap stars Brooke Alexander and David Forsyth. They were replaced the following year by Peggy Bunker discussing soaps taped on the East Coast and Tanika Ray discussing West Coast-based soaps. By 2003, Bunker was let go; soon after, the show ceased filming original material.
Other original series included 1 Day With, a half-hour program featuring interviews with soap actors, that was hosted by General Hospital actor Wally Kurth; I Wanna Be a Soap Star, a recurring reality series in which twelve young actors compete for a contract role on a daytime soap; and Soapography, a 30-minute show profiling the lives and current shows of two different soap opera actors.
Programming expansion (2002–2010)Edit
In 2002, Soapnet began airing reruns of Dynasty, and by 2003, the channel added highly requested programming such as reruns of Another World and Dallas; replacing Falcon Crest, The Colbys, Hotel, and Sisters. In 2004, Soapnet acquired the rights to broadcast Days of Our Lives episodes on a same-day basis. The channel also aired the 1975 to 1981 episodes of Ryan's Hope, which had not been seen on television since its 1989 cancellation by ABC. At that time, many viewers who did not have Soapnet at its inception petitioned to have the channel broadcast the show from the very beginning. In 2003, the channel aired the first episodes starting on St. Patrick's Day.
In 2004, Soapnet acquired reruns of the short-lived 1980s soap Paper Dolls. In January 2005, the channel began airing reruns of the Fox dramas Beverly Hills, 90210 and Melrose Place; this was followed that spring with the addition of repeats of short-lived nighttime soaps The Monroes and Skin. In July 2005, it picked up the Fox primetime soap Pasadena, including nine episodes that were not aired during the show's initial run. On March 16, 2006, Soapnet announced that it had acquired the rights to broadcast same-day episodes of The Young and the Restless, which began airing on Soapnet on April 24, 2006 – making it the first CBS network soap to air on the channel.
Since the channel was a subsidiary of The Walt Disney Company, it also broadcast events from the annual ABC Super Soap Weekend, which was held every November at Walt Disney World, and each summer at Disney's California Adventure until the event was discontinued in 2010. Soap Talk hosts Lisa Rinna and Ty Treadway served as hosts for question and answer sessions at the events, allowing fans to ask questions to their favorite soap stars.
Some viewers complained about what they viewed as an overabundance of prime-time programming on the channel, some of which (90210 and Melrose Place) had ended their original broadcast runs only a few years prior and had been repeated in syndication on other networks. These fans also objected to the large amount of new episodes of the ABC lineup and Days of our Lives, and repeatedly requested rebroadcasts of old daytime soaps such as Loving, The Edge of Night, Santa Barbara, and Search for Tomorrow.
On February 7, 2007, Soapnet acquired the rights to air reruns of The O.C. and One Tree Hill. The syndication deal also gave Soapnet an option to order a fifth season of One Tree Hill to air on the channel in the event that The CW chose not to renew the show (this option was never exercised as first-run episodes of One Tree Hill remained on The CW until the series ended in 2012).
In November 2007, Deborah Blackwell stepped down as general manager of the channel with then-ABC Daytime president Brian Frons assuming her duties. In August 2008, it was revealed that Soapnet had lost the broadcast rights for both Dallas and Melrose Place; both shows left the schedule that September.
In 2009, the channel started to further expand its acquired programming; and began airing Greg Behrendt's Wake Up Call, a program that was originally set to air on ABC during the 2006–07 season. After airing the CBC Television series MVP (which was canceled by the CBC due to low ratings) in 2008, Soapnet also acquired the rights for the American broadcast of the Canadian dramedy Being Erica (which began in January of that year on the CBC) beginning in February 2009. According to Nielsen Media Research, Soapnet was available to 75,259,000 cable and satellite subscribers in December 2010, an increase of 4 million subscribers from May 2009.
Decline and end of operations (2010–2013)Edit
Due to declining viewership in the genre, the Big Three networks had begun to cancel selected soaps and replace them with less-expensive talk show and game show programming, including ABC's All My Children and One Life to Live (an attempt to license the two soaps to Prospect Park to continue them as internet television series in 2013 was discontinued after a few months due to production and licensing conflicts), which were replaced with the cooking show The Chew (which aired until June 2018) and the lifestyle talk show The Revolution (which was canceled in April 2012 due to low ratings; its timeslot was assumed by General Hospital and the remaining hour given back to ABC's affiliates). The decreasing number of active soaps, as well as the growing adoption of digital video recorders (which made it more convenient to record multiple soaps), along with cable and Internet video on demand options caching episodes online within a matter of hours, negated the further need for a linear channel devoted to the genre.
Disney–ABC Television Group head Anne Sweeney solicited concepts for a new network to replace Soapnet. The ABC Daytime division pitched two concepts for a women-focused network, including "Carrie" (named after Carrie Bradshaw of Sex and the City)—a "hip and cool" channel, and "Disney Moms"—which focused on "[programs] moms would want to watch and their families would watch with them". They competed with a proposal by Disney Channels Worldwide for a network devoted to preschool programming. Much to the dismay of the ABC Daytime staff, Sweeney would choose Disney Channel's proposal.
On May 26, 2010, Disney Junior was officially announced as Disney Channels Worldwide's new preschool television brand. Replacing Playhouse Disney, Disney Junior would launch as a block on Disney Channel on February 14, 2011, and was to launch a 24-hour cable channel in January 2012, replacing Soapnet. On July 28, 2011, due to issues in reaching carriage deals for the new network, the launch of the Disney Junior channel was delayed to an unspecified date in early 2012. Disney Junior's launch date was later set to March 23, 2012. Disney also stated that on some providers, Disney Junior would be carried in parallel with Soapnet until the network is eventually phased out. The Los Angeles Times reported that some television providers had been hesitant to immediately drop Soapnet, as they "didn't want to risk legions of vocal soap opera fans getting into a lather, or worse, moving to a rival service."
On March 1, 2012, Soapnet's operations were taken over by ABC Family following the dismantling of the ABC Daytime corporate structure under Brian Frons, who had resigned in December 2011.
Some television providers, including certain Xfinity systems, immediately replaced Soapnet with Disney Junior in its channel space on launch. Soapnet continued to be carried on providers who had not yet made carriage agreements for Disney Junior (such as Dish Network), as well as for certain providers that retained Soapnet as part of their channel lineups, while also adding Disney Junior as an additional channel (such as Cablevision, DirecTV, Verizon FiOS, RCN. and Time Warner Cable). Same day rebroadcasts of General Hospital, Days of our Lives and The Young and the Restless were retained, with repeats of ABC Family programming and reruns of Veronica Mars being added to the schedule. The rights to Veronica Mars were transferred to Pivot when that network launched in August 2013.
On January 15, 2013, AT&T U-verse reached a new wide-ranging multi-year carriage agreement with Disney for its various broadcast and cable channels, which included the addition of Disney Junior. In April 2013, Soapnet lost the rights to same-day broadcasts of The Young and the Restless to TVGN (which CBS Corporation, owner of the show's originating broadcaster CBS, had acquired a 50% ownership stake in the previous month), effective July 1. TVGN eventually picked up The Bold and the Beautiful after Soapnet ended, a soap never carried by the network, and both are now carried in high definition on Pop's HD simulcast network, along with eventually, Days of Our Lives.
In November 2013, Disney announced that Soapnet would shut down on December 31, 2013. The network's impending discontinuation had been previously reported by several cable providers, including AT&T U-verse, Comcast, Charter and Cox, among others. Soapnet quietly went dark shortly before midnight ET on January 1, 2014, with no on-air notice.
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Prior to the switch to an automated schedule, repeats of current soap operas made up the majority of Soapnet's daily schedule; the channel usually aired daily episodes of network soaps it had carried (the previous weekday's broadcasts airing weekday mornings from 6:00 to 11:00 a.m. ET, along with two same-day evening airings with one block from 6:00 to 11:00 p.m. ET and a repeat of the earlier block from 12:00 to 5:00 a.m. ET). With the reduction to two first-run soaps on the schedule, from July 2013 up until Soapnet's cease in production, the timeslots in which same-day/day-behind repeats of the network soaps were reduced, with the two remaining first-run soaps airing on the channel – Days of Our Lives and General Hospital – airing in repeat blocks from 7:00 p.m. to 1:00 a.m. ET.
Prior to ABC's cancellations of the former two series in 2011, daily reruns of All My Children, One Life to Live and General Hospital aired on the channel in that respective order as they had aired on ABC's daytime schedule. All My Children had the most airings on the channel airing four times each weekday, one in the morning and three at night. Rebroadcasts of each soap's episodes for the entire week aired each Saturday and Sunday during the late afternoon and nighttime hours; as of 2012, the network aired the past week's episodes of Days of our Lives in Sunday primetime.
Due to it being owned by The Walt Disney Company, which also owns ABC, Soapnet cross-promoted All My Children and One Life to Live using the tagline "weekdays on ABC and weeknights on SOAPnet" when both shows aired on ABC. The same slogan continued to be used in promotions for General Hospital until the week of April 30, 2012 (inclusively). After a three-month hiatus, the "weekdays on ABC and weeknights on SOAPnet" slogan was revived in August 2012, but was used only for General Hospital promos airing on Soapnet and not those seen on ABC. References to Days of our Lives's first-run airings on NBC (and until it was dropped from Soapnet in July 2013, The Young and the Restless's first-run airings on CBS) were not included in the channel's promos, instead only advertising their telecasts on Soapnet.
The channel also aired primetime drama series such as One Tree Hill, Gilmore Girls and Beverly Hills, 90210 each weekday during the late morning and afternoon hours, and as part of the "Breakfast in Bed" block between 6:00 a.m. and 3:00 p.m. ET each weekend. Weekend morning marathons of ABC's cooking show The Chew (which had replaced All My Children on ABC) aired for a short time in December 2012 before being quickly dropped due to negative viewer reaction.
During the course of its lifetime, the channel occasionally aired past episodes in thematic format, such as Daytime's Most Unforgettable Weddings, spotlighting the best episodes of popular couples on ABC's soaps. Other thematic episode blocks included the "Sonnylicious!" marathon, featuring select episodes highlighting Maurice Benard's best performances as his General Hospital character Sonny Corinthos, and the "Tad the Cad" marathon, with classic 1980s episodes of All My Children involving the Michael E. Knight character of Tad Martin's romantic trysts with Liza Colby and her mother, Marian. These kinds of marathons were usually limited to series to which Soapnet had the rebroadcast rights (ABC's soaps, Days of our Lives and previously, The Young and the Restless). However, in a lead-up to the 33rd Daytime Emmy Awards, the channel showed episodes of soaps that showcased performances that garnered award-nominating attention – including those from Guiding Light and As the World Turns – a first for the channel. Also, during its 13-year existence, the channel aired marathons of its acquired programs; such as on September 3, 2007, when it aired a marathon of The O.C. called "Summer Spice", showcasting the metamorphosis of Summer Roberts (played by Rachel Bilson) throughout the series.
Original dramatic programmingEdit
The network only aired one dramatic series produced exclusively for the network, a prime-time spin-off of General Hospital entitled General Hospital: Night Shift, which aired for two seasons from July 2007 to October 2008.
This is a list of programs formerly broadcast by Soapnet prior to its cease in production. NOTE: Programs broadcast by Soapnet before shutdown.
Final television showsEdit
- All My Children (2000–2013)
- Beverly Hills, 90210 (2005–2013)
- Brothers & Sisters (2011–2013)
- Days of Our Lives (2004–2013)
- General Hospital (2000–2013)
- Gilmore Girls (2009–2013)
- Lifestories: Families in Crisis (2008–2013)
- One Life to Live (2000–2013)
- One Tree Hill (2007–2013)
- Veronica Mars (2012–2013)
- The Young and the Restless (2006–2013)
Former television showsEdit
- 1 Day With (2005–2010)
- Another World (2003–2007)
- Being Erica (2009–2012)
- The Colbys (2000–2003)
- Dallas (2003–2008)
- Dynasty (2002–2006)
- Falcon Beach (2006–2007)
- Falcon Crest (2000–2003)
- The Fashionista Diaries (2007)
- General Hospital: Night Shift (2007–2008)
- Greg Behrendt's Wake Up Call (2009)
- Holidate (2009)
- Hotel (2000–2003)
- I Wanna Be a Soap Star (2004–2007)
- Knots Landing (2000–2006)
- Melrose Place (2004–2008)
- The Monroes (2004)
- MVP (2008)
- The O.C. (2007–2012)
- Paper Dolls (2005)
- Pasadena (2005)
- Port Charles (2000–2009)
- Relative Madness (2008)
- Ryan's Hope (2000–2011)
- Sisters (2000–2003)
- Skin (2004)
- Soap Center (2000–2004)
- Soap Talk (2002–2006)
- Soapography (2004–2011)
- Southern Belles: Louisville (2009)
- They Started on Soaps (2003–2006)
In late 2008, the network entered into a distribution agreement with Sony Pictures Television to air a package of recent films from the studio's library and some archived content on weekend evenings, along with several 20th Century Fox films and some in ABC and ABC Family's telefilm archive aimed at the network's target audience. The network discontinued airing films on April 30, 2011 as the network's operations began to wind down, with much of its film library migrating to Lifetime Movie Network (which is owned in part by Disney through A&E Networks).
- Hoovers.com address and telephone number for Soapnet headquarters in Burbank, California at the Walt Disney Studios
- James, Meg (November 9, 2013). "Disney's SOAPnet channel headed for the drain". Los Angeles Times. Retrieved November 10, 2013.
- Entertainment ABC to return to Time Warner Cable CNN, May 3, 2000
- "O.C", "Tree" Head to Soapnet, Variety.com, February 7, 2007
- Andreeva, Nellie. "'Carrie' & 'Disney Moms' Among Rejected Ideas For SOAPNet: An Insider's Perspective On Net's Evolution & ABC Soaps' Demise". Deadline Hollywood. Retrieved January 13, 2016.
- Barnes, Brooks (2010-05-26). "Preschool Programs Replace SOAPnet". The New York Times. ISSN 0362-4331. Retrieved 2020-02-15.
- Soapnet will go dark to make way for Disney Junior Archived 2010-05-27 at the Wayback Machine, Entertainment Weekly, May 26, 2010.
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- Gerds, Warren. "Warren Gerds column: Network specials take on Titanic for anniversary." Green Bay Press Gazette 02 April 2012. Web. 19 April 2012.
- Schneider, Michael (January 9, 2012). "Disney Junior to replace Soapnet in March". TV Guide. Retrieved January 9, 2012.
- Villarreal, Yvonne. "Show Tracker: What You're Watching — Disney Junior 24/7 channel launches Friday." Los Angeles Times Blog 22 March 2012. Web. 19 April 2012.
- "Update on Soapnet". ABC Soaps In Depth. March 1, 2012. Retrieved March 2, 2012.
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- Farrell, Mike (January 15, 2013). "Disney Strikes U-Verse Carriage Deal". Broadcasting & Cable. Retrieved January 15, 2013.
- O'Connell, Michael (April 3, 2013). "'The Young and the Restless' Moves From Soapnet to TV Guide Network". Retrieved June 28, 2013.
- Bibel, Sara (June 10, 2013). "'The Young & the Restless' Moves to TVGN for Exclusive Basic Cable Airings Beginning Monday, July 1". Archived from the original on June 18, 2013. Retrieved June 28, 2013.
- "Upcoming Contract Renewals". Retrieved October 13, 2013.
- "Channel Lineup Changes - Charter Communications". Charter Communications. Archived from the original on September 27, 2015. Retrieved October 27, 2013.
- "U-verse Programming Changes". Retrieved October 16, 2013.
- "CBS Soaps In Depth" May 20, 2013
- "Breaking News - Soapnet Acquires a Package of 19 Movies from Sony Pictures Television, Inc. for its Sunday Night Movies Franchise". The Futon Critic. December 15, 2008.