CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.

CBS Daytime
CBS logo (2020).svg
CountryUnited States
WebsiteOfficial website

The official website of CBS Daytime was shut down in March 2012 and is no longer online, though network promo continues to refer to daytime programming under the branding.


NOTE: All times listed are in Eastern Time Zone.

10:00 am – 11:00 am Let's Make a Deal or local programming*
11:00 am – 12:00 pm The Price Is Right
12:30 pm – 1:30 pm The Young and the Restless*
1:30 pm – 2:00 pm The Bold and the Beautiful
2:00 pm – 3:00 pm The Talk
3:00 pm – 4:00 pm Local programming or Let's Make a Deal*

CBS affiliates in the Central, Mountain, and Pacific time zones, and in Alaska and Hawaii air this schedule one hour earlier (starting at 9:00 am) though local schedules may differ over all time zones.

  • CBS provides two separate feeds of Let's Make a Deal, at 10:00 am and 3:00 pm Eastern time (9:00 am and 2:00 pm Central time); affiliates are given the option to screen the program in either time period.
  • CBS also provides an alternate feed of The Young and the Restless at 11:00 am Central time (12:00 pm Eastern); this feed is used by some stations outside of the Eastern Time Zone in order to accommodate their Noon hour local newscasts. CBS stations who utilize this option include network-owned WCCO-TV in Minneapolis, and affiliates KLAS-TV in Las Vegas, KMOV in St. Louis, and KIRO-TV in Seattle.
  • In the Raleigh-Durham-Fayetteville, North Carolina market, The Young and the Restless has been broadcast at 4:00 pm since January 1993. This shift was initiated by former CBS affiliate WRAL-TV and was inherited by WNCN, who became the area's CBS station in February 2016.
  • Some CBS affiliates air The Bold and the Beautiful at different times other than 1:30/12:30 PM, (e.g. KIRO-TV in Seattle, which airs the show at 2:00 PM).

Current programsEdit

Game showsEdit

Let's Make a DealEdit

The Price Is RightEdit

Soap operasEdit

The Young and the RestlessEdit

The Bold and the BeautifulEdit

Talk showEdit

The TalkEdit

Former shows on CBS DaytimeEdit

Soap operasEdit

Game showsEdit

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three television networks to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.

Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.

Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal which debuted in 2009. Prior to Deal, the last game on CBS (other than Price) was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.

Past proposed seriesEdit

  • 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
  • 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
  • 1971: Fred J. Scollay created Absent Without Love.
  • 1972: Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult
  • 1982: Beverly Hills, California
  • 1983: Grosse Pointe - set in Michigan; featured competing families in the auto industry and auto racers
  • 1985: series created by Johnathan Valin [1]
  • 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
  • 1986: The Billionaires by Barbara Bauer and Paul Rauch


Name Title Years Notes
Lester Gottlieb Director of Daytime programming 1955–1960 Began in the position in July 1955 and remaining until January 1960[3][4]
Fred Silverman Vice President of Daytime Programming 1963–1970 Oversaw the development of daytime programming before eventually heading the entire network.
Vice President of Daytime Programming 1970–1975 He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light. Cancelled in-house produced soaps Love Is a Many Splendored Thing, Where the Heart Is, and The Secret Storm while sparing Love of Life, which improved in ratings toward the end of his tenure. Successfully relaunched an updated version of The Price Is Right, which remains on air to date.
Mike Ogiens Vice President of Daytime Programming 1975–1979 Took over the daytime programming in 1975 and ultimately removed The Edge of Night from CBS to make room to expand As the World Turns to a full hour and he would later expand Guiding Light to a full hour in 1977.
Brian Frons Vice President of Daytime Programming 1979–1983 Under his leadership, he canceled Love of Life and awarded The Young and the Restless to expand to a full hour and a move to a different time slot. He canceled Search for Tomorrow in March 1982 to replace it with new soap opera, Capitol. Frons eventually left to work for NBC Daytime.
Michael Brockman Vice President of Daytime Programming 1983–1989 During his tenure he introduced seasonal campaign graphics with network slogans for the daytime promotions of CBS' daytime shows. Brockman departed in July 1989 when he left to join ABC Daytime. From 1983 to 1987, Bob Short served as Chief Consultant for CBS Daytime during Brockman's tenure.[5][6]
Lucy Johnson Senior Vice President of Daytime Programming 1989–2003 Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive."
Barbara Bloom Senior Vice President of Daytime Programming 2003–2011 Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Les Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a Writers Guild of America member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of The Young and the Restless in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script – a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price Is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk.
Richard Mensing Vice President of Daytime Programming 2003–2008 Mensing was raised in Richmond, Virginia, and had been with CBS Daytime from 2003 to 2008 working alongside of Barbara Bloom, and was ABC Daytime's Creative Director from 1999 to 2002. Replaced by Michelle Newman in May 2008.
Michelle Newman Vice President of Daytime Programming 2008–2012 Replaced Richard Menning while working alongside Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom.
Angelica McDaniel Senior Vice President of Daytime Programming 2012–2019

Assumed this position in early 2012. Joined CBS in 2010 as in the Daytime division working alongside of Barbara Bloom and Michelle Newman. Job eliminated as part of CBS restructuring. CBS Daytime folded into division currently ran by Amy Reisenbach.

Margot Wain Vice President of Daytime Programming 2012–2019 Had been a CBS daytime executive since Lucy Johnson's tenure. Wain was considered as a contender as a successor had yet to be announced after Barbara Bloom stepped down, but the job eventually went to Angelica McDaniel, whom Wain works alongside of. She would serve as Director of daytime programming until being promoted to Vice President of daytime program in September 2013.[7]

Source: CBS Daytime is no more.

Notable profilesEdit


Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.

In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.

He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns (1973–1978) and Guiding Light and ABC Daytime’s One Life to Live and General Hospital (1989).[8]

He has received three Daytime Emmy Awards.[9]


Robert Calhoun is an American television writer, producer and director.

He graduated from the University of Maryland, College Park then went on to serve three years in the United States Navy. He was a gay man. [2]

His credits include Guiding Light (as Head Writer during the 1988 Writers Guild of America strike and Executive Producer from 1988 to 1991; replaced by Jill Farren Phelps), As the World Turns (EP: 1984–1988 replaced by Laurence Caso), Another World and Texas (1981).

He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.[10][11][12]

Peter FrischEdit

Peter Frisch is an American TV and theatre producer and director. [3] [4]

He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.

Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.

During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre (NY), Resident Director with the Berkshire Theatre Festival and Artistic Director of American Playwrights Theatre in Washington, D.C.

Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams (co-authored with Studs Terkel) and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural John F. Kennedy Center for the Performing Arts/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.

Previously in Los Angeles, Peter served as a Producer on Fox Broadcasting Company's Tribes.

Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Program and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Sound & Vision to The Washington Report on Middle Eastern Affairs.

CBS Daytime slogansEdit

  • 1981: "Powerful Dramas"
  • 1982: "DayDreams"
  • 1985–1986: "In the Heat of the Day"
  • 1986: "In the Heat of It" (summer slogan)
  • 1986–1987: "Rumor Has It"
  • 1987–1988: "Can't Get Enough"
  • 1988–1989: "Be Tempted"
  • 1989–1990: "Wilder Than Ever"
  • 1990–1991: "Anything can happen...On the Edge"
  • 1991–1992: "Try Me"
  • 1992–1993: "Imagine"
  • 1993–1994: "Don't Blink and Don't Look Away"
  • 1994–1995: "Every Moment"
  • 1995–1996: "Aren't You Glad Today"
  • 1996–1997: "Always Watch Your Back"
  • 1997: "Lose Your Cool" (summer slogan)
  • 1997–1999: "Oh, If You Only Knew"
  • 1999–2001: "What Happens Everything (It's Everything)"
  • 2001–2002: "Did You Understand That?"
  • 2002–2003: "Get it On"
  • 2003–2004: "Hot Enough for You"
  • 2004–2005: "The Look That's Got You Hooked"
  • 2005–2006: "Nobody Does it Better"
  • 2006–2007: "The Day Belongs to CBS"
  • 2007–2009: "The Drama is Always On"
  • 2009: "Summer is for CBS Daytime" (summer slogan)
  • 2009–present: "Only CBS Daytime"
  • 2012: "CBS Daycation" (summer slogan)
  • 2014–present: "So Good" (alternate)

TV ratingsEdit

Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments.

See alsoEdit


  1. ^ Not to be confused with the actor.
  2. ^ "". Archived from the original on 2009-08-04. Retrieved 2017-02-23.
  3. ^ Billboard. Nielsen Business Media, Inc. 1959-11-16. p. 8. ISSN 0006-2510. Retrieved 2017-02-23.
  4. ^ Billboard. Nielsen Business Media, Inc. 1959-11-16. p. 21. ISSN 0006-2510. Retrieved 2017-02-23.
  5. ^ Cincinnati Magazine. Emmis Communications. October 1972. p. 13. ISSN 0746-8210. Retrieved 2017-02-23.
  6. ^ "We Love Soaps: Harding Lemay Interview: Part One". Retrieved 2017-02-23.
  7. ^ Errol Lewis. "CBS Daytime Announces Executive Promotion | Soap Opera Network". Retrieved 2017-02-23.
  8. ^ "GH - Fri, Aug 11, 1989 - (End Credits) - YouTube". Retrieved 2017-02-23.
  9. ^ "Robert Soderberg - Awards - IMDb". Retrieved 2017-02-23.
  10. ^ ""Include Me Out" - 5/1/2007". Retrieved 2017-02-23.
  11. ^ "Include Me Out | Farley Granger | Macmillan". Archived from the original on 2011-09-08. Retrieved 2017-02-23.
  12. ^ "blogs/tvbizwire/2008/06/soap_producer_calhoun_dies". Archived from the original on 2013-12-02. Retrieved 2017-02-23.

External linksEdit