The Edge of Night
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|The Edge of Night|
|Also known as||Edge of Night|
|Created by||Irving Vendig|
|Country of origin||United States|
|No. of seasons||28|
|No. of episodes||7,420|
|Executive producer(s)||Erwin Nicholson|
|Running time||30 minutes|
|Production company(s)||Procter & Gamble Productions|
|Original network||CBS (1956–1975)|
|Picture format||Black-and-white (1956–1967)|
|Original release||April 2, 1956 –|
December 28, 1984
It debuted on CBS on April 2, 1956, and ran as a live broadcast on that network for most of its run until November 28, 1975. The series then moved to ABC, where it aired from December 1, 1975, until December 28, 1984. 7,420 episodes were produced, of which some 1,800 are available for syndication.
The Edge of Night, whose working title was The Edge of Darkness, premiered on April 2, 1956, as one of the first two half-hour serials on television, the other being As the World Turns. Prior to the debuts of both shows, 15-minute-long shows had been the standard. Both shows aired on CBS, sponsored by Procter & Gamble.
The show was originally conceived as the daytime television version of Perry Mason, which was popular in novel and radio formats at the time. Mason's creator Erle Stanley Gardner was to create and write the show, but a last-minute tiff between the CBS network and him caused Gardner to pull his support from the idea. CBS insisted that Mason be given a love interest to placate daytime soap opera audiences, but Gardner refused to take Mason in that direction. Gardner eventually patched up his differences with CBS, and Perry Mason debuted in prime time in 1957.
In 1956, a writer from the Perry Mason radio show, Irving Vendig, created a retooled idea for daytime television—and The Edge of Night was born. John Larkin, radio's best identified Perry Mason, was cast as the protagonist-star, initially as a detective, eventually as an attorney, in a thinly veiled copy of Perry Mason.
Unlike Perry Mason, whose adventures took place in Southern California, the daytime series was set in the fictional city of Monticello, located in the Midwestern United States. A frequent backdrop for the show's early scenes was a restaurant called the Ho-Hi-Ho. The state capital, however, was known generically as "Capital City"; the state in which Monticello was located had never been identified. From its beginning in 1956 until roughly 1980, the downtown skyline of the city of Cincinnati stood in as Monticello. Procter & Gamble, which produced the show, is based in Cincinnati.
In later years, the Los Angeles skyline replaced that of Cincinnati. The skyline motif was eventually eliminated altogether in the final two years of the show, as was the word "The" in the title.
While most soap operas centered on extended families or large hospitals that tended to be insular in their scope, The Edge of Night was probably the only daytime serial to truly capture the dynamics of a medium-sized city. Indeed, the city of Monticello—for all of its longtime friendships, age-old family vendettas, and insidiously cutthroat district attorneys and bad cops in the proverbial pockets of white-collar mobsters—was as vital a "character" as any human being depicted on the show.
During most of the show's run, viewers were treated to an announcer enthusiastically and energetically announcing the show's title, "Theee Edge...of Night!" Bob Dixon was the first announcer in 1956, followed by Herbert Duncan. The two voices most identified with the show, however, were those of Harry Kramer (1957–1972) and Hal Simms, who announced until the series ended in 1984.
The Edge of Night played on more artistic levels than probably any other soap of its time. It was unique among daytime soap operas in that it focused on crime, rather than domestic and romantic matters. The police, district attorneys, and medical examiners of fictional Monticello, USA, dealt with a steady onslaught of gangsters, drug dealers, blackmailers, cultists, international spies, corrupt politicians, psychopaths, and murderous debutantes, while at the same time coping with more usual soap opera problems like courtship, marriage, divorce, child custody battles, and amnesia. The show's particular focus on crime was recognized in 1980, when, in honor of its 25 years on the air, The Edge of Night was given a special Edgar Award by the Mystery Writers of America. The Edge of Night had more prominent male characters than most soap operas, and included genuine humor in its scripts to balance the heaviness of the storylines.
Cast and charactersEdit
The show's central protagonist was Mike Karr, tireless crimefighter, introduced as a police officer who was finishing law school. This character evolved from the earlier Perry Mason character on radio. He then progressed to the district attorney's office as an assistant district attorney, hung his own shingle as a defense attorney for several years, then became district attorney of Monticello. Karr was portrayed by three actors: John Larkin (radio's Perry Mason), Laurence Hugo, and Forrest Compton.
Among the show's cast members who appeared on The Edge of Night early in their careers and later gained fame were Mariann Aalda, Leah Ayres, Conrad Bain, David Birney, Dixie Carter, Kate Capshaw, Philip Casnoff, Thom Christopher, Margaret Colin, James Coco, Jacqueline Courtney, John Cullum, Marcia Cross, Frances Fisher, Lucy Lee Flippin, David Froman, Penny Fuller, Scott Glenn, Sam Groom, Don Hastings, Patrick Horgan, Earle Hyman, Željko Ivanek, Peter Kastner, Lori Loughlin, Bill Macy, Nancy Marchand, Doug McKeon, Julianne Moore, John Allen Nelson, Barry Newman, Bebe Neuwirth, Christopher Norris, Antony Ponzini, Lawrence Pressman, Tony Roberts, Reva Rose, Mark Rydell, Dolph Sweet, Millee Taggart, Holland Taylor, Richard Thomas, John Travolta, Ann Wedgeworth and Jacklyn Zeman.
Over the years, the show featured many notable performers and celebrities, usually in small cameo appearances, but some in roles important to the storylines. Among the show's guest stars were Willie Aames as Robbie Hamlin, Amanda Blake as Dr. Juliana Stanhower, Dick Cavett as Moe Eberhardt, Nancy Coleman as Elizabeth McGrath #2, Professor Irwin Corey, Selma Diamond, James Douglas as Desmond Aldrich, Alfred Drake as Dwight Endicott, John Fiedler, Berry Guarde, Rita Gam, Eva Gabor, Jack Gilford, Frank Gorshin as Smilie Wilson, Farley Granger, Cynthia Gregory, Micki Grant as Ada Chandler #2, Lisa Howard as Louise Grimsley Capice #1, Kim Hunter as Nola Madison, Leon Janney as Eric Barrington, Rita Jenrette, Larry King, Nancy Marchand, Donald May as Adam Drake, Sam McMurray as Phil, James Mitchell as Captain Lloyd Griffin, Meg Myles as Sid Brennan, Dennis Parker (also known as Wade Nichols) as Chief Derrek Mallory, Minerva Pious as Mrs. Castermore, Anne Revere as Dorothy Stewart #1, Rosemary Rice as Mrs. Nick Bryce, David Prowse as Albert, Hugh Reilly as Simon Jessup, Wallace Shawn, Pat Stanley as Lillian Goodman #2, Shirley Stoler as Frankie, Jane White as Lydia Holliday R.N., Ann Williams as Margo Huntington and Jerry Zaks as Louis van Dine.
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For the show's duration, the stories either revolved around or touched upon Monticello lawyer (and former Monticello police officer) Mike Karr.
As the show began, Mike Karr's relationship with Sara Lane (Teal Ames) reproduced the radio serial's Perry Mason/Della Street relationship. Adding a complication for Mike Karr, Sara's family was involved in organized crime. In the early years of the show, Sara's younger brother, Jack (Don Hastings), was drawn into the criminal world by corrupt uncle Harry Lane (Lauren Gilbert). Nevertheless, Mike and Sara eventually married. Their happiness was short-lived when Sara was written out of the show, killed as she saved the life of their daughter Laurie Ann, who ran into the street into the path of an automobile. By the 1960s, Laurie Ann was a teenager, supplying many plots for the show, and a young wife and mother by the 1970s.
Mike later married Nancy Pollock (Ann Flood), a journalist who helped in many of his cases. Nancy had two siblings: Lee, who eventually married Geri McGrath, and Elaine (nicknamed "Cookie"). Cookie, was also involved in major story arcs. Cookie was married first to Malcom Thomas, who cheated on her, and then made her a widow. Later she married Ron Christopher, whose dealings with loan sharks affected Mike's good friends Louise and Philip Capice.
Other important characters were Police Chief Bill Marceau (Mandel Kramer), who was one of Karr's best friends and shared a tremendous mutual respect, rare between a defense attorney and a chief of police (perhaps because Mike had once been a police officer himself), Marceau's secretary (and later wife) Martha (Teri Keane), fellow attorney Adam Drake (Donald May), his client, then secretary (and later on, his wife) Nicole Travis (Maeve McGuire; Jayne Bentzen; Lisa Sloan), and wealthy socialite Geraldine Whitney (Lois Kibbee).
In one storyline, Nicole Travis (later, Drake) was victimized by two different women, Stephanie Martin (Alice Hirson) and Pamela Stewart (Irene Dailey), who both wanted Nicole gone but for different reasons. Pamela was Adam Drake's ex-wife and she knew Adam was falling in love with Nicole. She reasoned that Adam might return to her if Nicole were not there. Although Stephanie did attempt to kill Nicole on at least one occasion (by poisoning her bourbon), she more interested in terrorising her in revenge for the deaths of her husband and daughter. Stephanie's husband had borrowed money from loan sharks who answered to Nicole's gangster father. He could not repay the debt, so Nicole's father ordered his men to cut the brakelines on his car. The whole family, including Stephanie, her husband, their son, and identical twin daughters Karen and Debbie were in the resulting accident, which only Stephanie and Debbie survived. (Debbie was struck dumb by the incident and was receiving in-patient therapy; while Stephanie unwittingly compounded the problem by calling her "Karen," thus making it clear she wished it had been the other twin who had survived.) Nicole's father was in prison, so Stephanie went after his daughter instead - gradually moving closer and closer, and eventually taking a job as one Nicole's two shop assistants. Stephanie was working late at the shop when she stabbed in the back, just as Nicole arrived to confront her - having learned earlier that evening that Stephanie was behind the threats on her life. Debbie, who had been sleeping on a window seat until just before the stabbing occurred, saw her mother on the floor with the dagger in her back and shouted "Pull it out! Pull it out!"; which Nicole did. Thus, Nicole was accused of murdering Stephanie because her fingerprints were on the weapon; and Debbie was struck dumb again. Adam Drake defended Nicole against increasingly impossible odds, eventually realising that Debbie was the key to Nicole's exoneration. He had to find a way to make her speak again. Knowing Debbie had strong affection for the therapist who was helping her, he proceed to accuse the woman of being the killer. This proved to be the catalyst the restored Debbie's ability to speak again, to defend her friend. Adam then showed Debbie a picture of Nicole and asked if it was the woman who killed her mother and Debbie answered no. In a classic Perry Mason-like climax, Debbie was called to testify at Nicole's trial; and when asked on the stand if the woman who killed her mother was in court, she said "Yes. Her!" as she pointed to Pamela Stewart - who had killed Stephanie by mistake. In the darkness and because she attacked from behind, Pamela thought she was stabbing Nicole.
Adam subsequently left Mike Karr's law firm as partner and opened his own practice. He hired Nicole as his secretary, and their romance blossomed. But when Nicole sensed his lack of interest in marriage, she went to work for another attorney, Jake Berman (Ward Costello). She continued to date Adam and told him if he did not propose to her by New Year's Eve, their relationship was finished. Shortly afterward, she got a marriage proposal from her new boss, widower Jake Berman. She did not accept it, but moved to New York City with him when he decided to become a partner at another law firm. Adam then searched for Nicole in New York until he found her at the stroke of midnight on New Year's Eve and proposed to her. When Adam and Nicole returned to Monticello, so did Jake, determined to prevent them from marrying. He plotted with exconvict Johnny Dallas (John LaGioia) to frame Adam for attempted murder. Johnny did not show up, but Jake was murdered by Joel Gantry (Paul Henry Itkin, Nicholas Pryor) and Adam was arrested for the murder immediately following his wedding to Nicole at the Karr residence. The day before the jury would have found Adam guilty, Joel Gantry was found by Kevin Jamison (Dick Shoberg) in San Francisco. Joel was really Edith Berman's son from her previouis marriage, and he was convinced that Jake had murdered his mother. Adam and Nicole thus were reunited and settled into married life. Sometime later, she was believed to have died in a boating accident in the Caribbean, but was discovered alive 18 months later by Kevin Jamison (then played by John Driver) in France. At the same time, Adam proposed to Assistant District Attorney Brandy Henderson (Dixie Carter). Adam and Nicole eventually reunited about six months after Nicole was discovered alive, and Brandy left town another six months later. Their marriage ended when Adam was murdered. A young doctor, Miles Cavanaugh, came along and became interested in Nicole. Although the actress who played Nicole was only four years older than the actor playing Miles, the producers replaced her with another actress who was ten years younger than he - a rarity in the soap opera genre, presumably done to break completely with the prior Nicole storylines. Nicole and Miles eventually married but the new actress was herself replaced four years later by another actress. Two years after that, Nicole died after her makeup powder was poisoned.
In the show's later years, Mike's beautiful daughter Laurie Ann (Emily Prager), by now a young adult, was an important character. Her relationship with Jonah Lockwood, a sociopath, almost cost her her life, but he was revealed to be an alternate persona of Keith Whitney, scion of the wealthy Whitney family, nemesis of the Karrs and Marceau. Laurie subsequently became engaged to marry Mike Karr's law associate Vic Lamont (Ted Tinling). During this time Mike Karr was being stalked by a gangster Lobo Haynes (Fred J. Scollay) over a shipment of drugs which led to Vic being pleading guilty to murder and going to prison to conduct undercover work where he was almost stabbed to death in a prison shower but his life was saved by inmate Johnny Dallas. Johnny was later released from prison and became the owner of a restaurant The New Moon Cafe. Laurie (now played by Jeanne Ruskin) played the piano at the restaurant leading to her and Johnny falling in love. When Vic found out Laurie and Johnny were together in Chicago when he didn't show up to shoot and wound Jake Berman, he left Laurie. In a drunken stupor, Vic married client Kay Reynolds (Elizabeth Farley). Laurie and Johnny eventually married and Vic was murdered saving Johnny's life in a staged holdup at the New Moon Cafe when it was revealed that Johnny was doing undercover work. Laurie (now played by Linda Cook) and Johnny had a baby they named John Victor. However, Laurie developed mental problems that led her to being placed in a mental institution, and Johnny ran away.
Another major character introduced in the later years was Assistant District attorney Draper Scott (Tony Craig), who started out working alongside Brandy Henderson and tried to date her but she was still in love with Adam Drake. Draper prosecuted Nicole's cousin Serena Faraday (Louise Shaffer) for the murder of her ex-husband Mark Faraday (Bernie McInery) but Adam defended her and proved it was her alternate personality "Josie" and she was sent to a mental institution. Draper left the D. A. office and joined forces with Mike Karr after Adam Drake was shot and killed. He eventually married April Cavanaugh (Terri Davis) sister of Dr. Miles Cavanaugh. One of the later major story arcs was about a train wreck where Draper had been unjustly convicted of murder, escaping from the train accident. There was also a storyline in the mid-1970s involving a troubled woman (Nicole's cousin, Serena Faraday) who changed her personality to Josie as she donned a frizzy, black wig in perhaps a nod to One Life to Live's popular Victoria Lord/Niki Smith storyline. Another notable character was Charlotte "Raven" Alexander Jamison Swift Whitney (Juanin Clay, then Sharon Gabet), a duplicitous coquette who became more stable and faithful in the latter years.
Whitney family matriarch, tough Geraldine Whitney (Lois Kibbee) suffered the misfortune of losing most of those close to her to untimely deaths: her first husband, two sons, a beloved daughter-in-law, a nephew, and she herself was nearly killed, having been pushed down a flight of stairs in 1975 by her ne'er-do-well son-in-law Noel Douglas (Dick Latessa). She became close to Raven Alexander and Raven's ex-husband Logan Swift during later years (and became de facto grandmother to Raven and Logan's son). However, when Logan was killed in 1984, Geraldine could hardly bear the grief to learn that, through a series of events, she had accidentally shot him.
Near the end of the series' run came a rather unusual story wherein Mike and Nancy, after sleeping in twin beds for nearly their entire married life, decided to "go all out, and buy a double bed", thereby retiring their twin beds for good.
Uniquely among daytime dramas at the time, The Edge of Night finished its run with an ominous (and intentional) cliffhanger, revealing that an old enemy—Louis Van Dine, who had supposedly been sent to the state penitentiary—had returned to settle some scores, and none of the main protagonists were safe. In addition, police detective Chris Egan (Jennifer Taylor) - spying a supposedly-deceased henchman of Van Dine, Donald Hext - followed Hext into a previously unknown Monticello street called "Wonderland Lane." There, she discovered Van Dine's sister, Alicia Van Dine (Chris Weatherhead), in a shop. Alicia's brother viciously stabbed her in the back; her allegedly dying words to Chris Egan were: "...Off, off with her head...." Egan barely escaped from the shop after Van Dine and Hext attempted to capture her and ran out of Wonderland Lane, briefly falling by the post next to the street sign, a stuffed white rabbit propped against it.
The final scene of the series is of Chris Egan telling Mike Karr and others of her encounter with Louis Van Dine and Donald Hext, in addition to Alicia Van Dine's stabbing. The show's theme plays over the dialogue, masking Karr's words, but the audience is left to know that the story of Monticello continues onward, albeit off the air. The reason for the cliffhanger was that Procter & Gamble believed that they could find another network to take over production of The Edge of Night, or possibly continue the show in first-run syndication, but in 1984, there were no cable networks willing to take on such an expensive endeavor.
Unlike most soap operas, which build a solid audience slowly over many years, The Edge of Night was an instant hit with daytime viewers; it amassed an audience of nine million in its first year, in some respects because the public perceived it as a daytime Perry Mason, as the producers of The Edge of Night had intended. Through the 1960s, the show continued to gain popularity; it consistently ranked as one of the top six rated soap operas, alongside the rest of CBS' daytime lineup. It peaked at #2 (behind As the World Turns) in the 1966–67 television season and came in at #2 between 1969 and 1971.
At one point, the audience for The Edge of Night was estimated to be more than 50% male, largely due to the show's crime format and its late start time of 4:30 pm (3:30 Central). In July 1963, the show was moved to the 3:30/2:30 time period after CBS gave the 4:30/3:30 slot back to the affiliates. The Edge of Night dominated the 3:30 slot even over otherwise-hit programs like NBC's You Don't Say! and ABC's Dark Shadows and One Life to Live. However, when the show moved to 2:30 PM (1:30 Central) on September 11, 1972, per Procter & Gamble's insistence upon running all of its shows in a continuous daily marathon, it slid from a solid #2 in the Nielsen ratings to near-last. It has been hypothesized that the show suffered this sudden and drastic ratings plummet because many male viewers and teenagers were unable to make it home from work or school earlier in the afternoon to watch. This was not the only time Procter & Gamble saw one of its soaps take a significant drop in ratings in this particular timeslot of 2:30 pm; the same problem affected its long-running sister soap Search for Tomorrow when it was moved to that same timeslot seven years later.
By summer 1975, CBS began considering expansions of two of the Procter & Gamble-owned soap operas, Search for Tomorrow and As the World Turns, to forty-five minutes daily, in response to NBC's full-hour expansions of Another World and Days of Our Lives some months earlier. The network changed its mind, however, when it realized that doing so would force them to take the thirty-minute station break slot at 1:00 p.m. (Eastern) that affiliates used to air other programming. CBS then decided to simply expand As the World Turns, which was still the top-rated soap opera on television, to sixty minutes. Since CBS decided against taking the 1:00 p.m. slot from the affiliates, and the network did not intend to move As the World Turns from its 1:30 p.m. slot, this made the low-rated Edge of Night expendable, and CBS told Procter & Gamble it would not be renewing the series.
The Edge of Night moved to ABC because Procter & Gamble wanted to continue the series. The soap's move to ABC was due mainly to it being CBS's lowest-rated soap at the time of the network's decision to expand As the World Turns, which did not happen until December. However, CBS was still in a bind because they had already expanded another of their daytime shows to an hour. The game show The Price Is Right was expanded to a full hour a month earlier; that move proved to be a huge ratings success for the network, more so than the expansion of As the World Turns when it expanded to an hour in December. With CBS still intending to go through with expanding As the World Turns, the additional half hour was still needed to accommodate the time difference even if the The Edge of Night had remained on CBS. If ratings for The Edge of Night had been as they were in the show's heyday before the move to 2:30 pm, causing the dramatic drop in ratings, it would not have been cancelled and the soap would have remained on CBS, regardless of any future expansions the network was planning to do.
ABC, meanwhile, expressed interest in picking up The Edge of Night and was willing to return it to the late afternoon where it had previously done so well. They were the only network that did not have a P&G serial on their schedule, and were excited to work with the company. However, a major issue almost resulted in the outright cancellation of the serial before such a move, the first of its kind, would take place.
CBS had originally planned on expanding As the World Turns at the beginning of the new season in September 1975. ABC's daytime schedule was full at the time, and the earliest they could have a spot open on the schedule would be in December. This meant that it would be approximately three months at least before Edge would air its first episode on ABC and the network was worried that a three-month absence would result in a loss of viewers. Instead, a compromise was struck where CBS would keep The Edge of Night on its schedule for the time being, and once ABC found a place for it, which it did when they cancelled You Don't Say! in November 1975, the expansion and network change would take place.
The last CBS episode of The Edge of Night, which aired on November 28, 1975, ended with the discovery that Nicole Drake was alive. She had been presumed dead in an explosion eighteen months earlier while on a boating trip with her husband Adam Drake. ABC aired the show beginning on December 1, with a 90-minute premiere. This episode picked up where CBS had left off, with Geraldine Whitney still in a coma after having been pushed down a flight of stairs in a murder attempt by her daughter-in-law Tiffany's second husband, Noel Douglas. Nicole - with the help of Geraldine's adopted "son", Kevin Jamison - regained her identity after suffering from amnesia since the boating trip explosion. The final scene of that day's episode was a climax in which Serena Faraday, in her "Josie" split-personality, shot and killed her husband on the steps of the courthouse.
Initially, The Edge of Night showed promise when it began airing on ABC. It was the first serial to change networks (the only other soap to do so was its former CBS and sister Procter & Gamble-show Search for Tomorrow, moving to NBC in 1982); after CBS moved it from its 12:30 time slot to the same 2:30 slot that caused The Edge Of Night's cancellation from CBS seven years earlier. However, NBC did restore Search for Tomorrow back to its 12:30 time slot for its last four years. ABC aired The Edge Of Night in a late afternoon time slot of 4:00/3:00 p.m. for ABC affiliates in the Eastern and Central time zones, and noon for ABC affiliates in the Pacific time zone due to a different scheduling pattern for ABC's West Coast feed. At first, the show's overall ratings declined because fewer homes had access to it; this happened because many ABC affiliates had opted for local or syndicated programs at the 4:00/3:00 slot instead of the network feed for many years, and decided not to abandon the practice. As a result, in some markets, Edge disappeared after relocating from CBS to ABC. In other markets, stations (either a local ABC affiliate or an independent station which picked the show up) tape-delayed the program for morning slots, airing on a delay. Nevertheless, The Edge of Night was typically either first (or a close second) in its time slot in markets where the local ABC station cleared it at 4:00 p.m. (Eastern Time); this was due mainly to the weakness of competing programs on CBS and NBC. Somerset, the spinoff to NBC's highly rated Another World, was the only other soap still airing in that timeslot, but never got the ratings that the mother show received from airing one hour earlier; that show ended up being canceled the following year. Furthermore, the show's demographics were significantly better on ABC because the show got its youth and some of its male demographics back; thus, ABC was able to charge higher advertising rates for it than several series with higher audience ratings.
Despite never recovering the ground it lost from its CBS days, even sliding into the lowest third in the ratings by 1977, ratings for The Edge of Night improved slightly during the early 1980s, thanks in no small part to the overall rise of ABC's soap opera lineup and to the fresh new characters such as Steve, Draper, Logan, Deborah, April, Raven, and Damian. While the numbers were less solid, The Edge of Night still pulled in ratings in the 5.0 range and improved its position on the ratings list, peaking at 11th in both 1981 and 1982. However, from 1982 on, ratings fell as even more ABC affiliates dropped the show in favor of the aforementioned syndicated offerings. At the end of the 1981-82 television season, The Edge of Night pulled in a 5.0 rating, but with the resulting pre-emptions, the show's rating dropped to a 3.8 in 1983. This caused Procter & Gamble to lose more money on the program with each passing year.
The series was also broadcast in Canada on CBC Television in the early 1970s, but after more than a decade, CBC opted in the fall of 1982 to drop The Edge of Night from its daytime afternoon lineup and replace it with the ABC-owned soap opera, All My Children.
In May 1983, Procter & Gamble dismissed the show's head writer, Henry Slesar, whose 15-year job with the soap opera was at that time the longest in daytime serial history, and appointed as its new head writer Lee Sheldon, a writer and producer of primetime television shows. (He had created Tucker's Witch on CBS earlier in the season.) Although Sheldon's emphasis on humor reflected an attempt to boost ratings, the show's ratings slump only worsened as even more ABC affiliates dropped the show.
By fall 1984, The Edge of Night aired on only 106 of ABC's 213 affiliate stations. A further two dozen affiliates planned to drop the series in the first quarter of 1985, with many station managers doing so because they wanted local programming to air in the 4:00 timeslot. Although ABC intended to continue The Edge of Night, even offering to move it to a mid-morning timeslot, Procter & Gamble could no longer afford to continue producing the show due to the constant loss of revenue from frequent pre-emptions. Thus, on October 26, 1984, ABC and Procter & Gamble made a joint announcement that the final telecast of Edge of Night (whose title had been shortened to three words) would be on December 28 of that year. At this point, the show's ratings were less than half of what they had been at the beginning of the decade; at the end of the 1984–85 television season, it finished last in the daytime ratings race with a 2.6 rating in only four months of episodes.
To date, The Edge of Night is the last regularly-scheduled ABC network program to have aired in the 4:00-4:30 p.m. (Eastern Time) time slot; ABC returned the half-hour slot to its affiliates after The Edge of Night finished its run. NBC had done this in 1977, while CBS, which programmed the 4:00 p.m. time slot with Body Language when The Edge of Night left the air, followed suit in September 1986 after cancelling Press Your Luck a month prior.
The cancellation of The Edge of Night, along with ABC's relinquishing of what had become a death slot at the time of the show's demise, had a major impact on the first-run syndication market as ABC affiliates sought new programming to fill the open time slot in the midst of the 1984-85 television season. The most significant impact occurred in the New York television market, where the cancellation of The Edge of Night created an opening on ABC's New York City flagship, WABC-TV. Taking advantage of this opening, syndication distributor King World Productions reached an agreement to move a recent revival of the Merv Griffin game show Jeopardy!, already in the middle of its first season, over to WABC's open 4 p.m. slot from WNBC-TV, where it had been airing in an overnight time slot.
In December 1986, after struggling to find a strong lead-out to complement Jeopardy! before its 5 p.m. newscast, WABC filled the entire hour with The Oprah Winfrey Show (also distributed by King World, which came to dominate the 4 p.m. timeslot in New York and many other markets). At the same time, WABC moved Jeopardy! to the prime time access hour at 7 p.m., pushing ABC's broadcast of World News Tonight back by a half-hour and reducing the length of its 6 p.m. newscast to 30 minutes; locally, this move would later repeat itself at WNBC and WCBS-TV, and eventually at network affiliates in many other markets where such scheduling patterns are now considered standard practice for the broadcast television industry.
As of 2018, the 4 p.m. time slot is now largely filled by local newscasts on most major network affiliates, including most of ABC's owned-and-operated stations, since the conclusion of Oprah in 2011.
Most CBS episodes no longer exist as the series was produced live until September 1975. The network had terminated its wiping practice of shows it owned in September 1972, but Procter & Gamble continued wiping tapes for several more years. Many monochrome episodes and some color episodes of the show were kinescoped; the color episodes in this format survive in black-and-white. Forty-five episodes of the CBS era are known to exist, the best-known of which include the Christmas Day 1974 episode and a September 1975 episode depicting the attempted murder of Geraldine. Some fans also have the second episode of the series (April 3, 1956), which featured Don Hastings, John Larkin and Teal Ames. The first two years of the ABC run also followed this practice, which ceased in 1978 for ABC and all Procter & Gamble shows.
From August 5, 1985 to January 19, 1989, reruns aired in a daily late-night timeslot on cable's USA Network, airing episodes from June 1981 up to the series finale.
From August 2006 to January 2009, Procter & Gamble made several of its classic soap operas available, a few episodes at a time, through AOL Video Service, downloadable free of charge. AOL downloads of The Edge of Night commenced with episode #6051 from July 17, 1979.
Daytime Emmy Award winsEdit
- 1985 "Outstanding Achievement in Music Direction and Composition for a Drama Series"
- 1984 "Outstanding Achievement in Any Area of Creative Technical Crafts - Electronic Camerawork"
- 1979 "Outstanding Achievement in Technical Excellence"
- 1974 "Outstanding Drama Series Writing"
Primetime Emmy Award winsEdit
- 1973 "Outstanding Program Achievement in Daytime Drama" (Drama Series)
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