SINOIAN is an Armenian fashion brand established in Germany in 2013. It is the first and only brand of its kind focussing on creating high-end ready-to-wear fashion based on Armenian design elements.[1]

SINOIAN logo.png
SINOIAN | More than fashion
Product type
OwnerEmin Bolbolian
TaglineMore than fashion

Notable celebrities who have worn SINOIAN clothing in public or got to know the brand include Charles Aznavour, Ontronik Khachaturian, Genealogy, Vahe Tilbian, Armenchik, Lilit Hovhannisyan and Vahe Berberian.[2] SINOIAN has created and established the abbreviation "YRVN" for Armenia's capital Yerevan through its fashion pieces.[3]


The brand was founded by Armenian designer Emin Bolbolian who was born in Wuppertal, Germany.[1] Bolbolian graduated from the renowned Folkwang University of the Arts and came up with the idea of a modern Armenian themed ready-to-wear fashion brand in early 2012.[3] SINOIAN designs visually combine traditional cultural design elements of the Armenian nation with modern fashion trends; with a fresh, contemporary feel. The brand stands for quality, style and class and is a fashion label that extends beyond aesthetics by combining tradition, fashion and art. SINOIAN appeals to the conscience of the people. At a time when nations are growing apart from each other SINOIAN is building a bridge between tradition and the modern age.[1][4]


In May 2015 SINOIAN was chosen to represent Armenia at the first-ever Eurovision fashion show "Fashion For Europe" in Vienna.[5][6][7] The SINOIAN fashion house successfully presented eight pieces of its new collection during the show. Other participants were amongst others Michael Michalsky for Germany, Galia Lahav for Israel, Ivana Helsinki for Finland, Agnesa Vuthaj fashion for Albania, Calzedonia for Italy and more.[8] The fashion show was televised and attracted up to 10.000 visitors.[9][10]


In an exclusive collaboration with renowned Armenian artist Sevada Grigoryan his paintings have become fashion pieces for the very first time.[11] The "Sevada Collection" by SINOIAN is based on the paintings of Sevada Grigoryan. The collection consists of six designer T-shirts, both for women and men.[12][13]


  1. ^ a b c Wuppertaler Mode punktet in Wien. Westdeutsche Zeitung. June 7, 2015. Retrieved December 14, 2015.
  2. ^ Gallery: Celebrities Wearing SINOIAN. Retrieved December 14, 2015.
  3. ^ a b Ermeni kültürünün modayla buluşma noktası: SINOIAN. Agos. January 9, 2015. Retrieved December 9, 2015
  4. ^ Be Armenian Be Alive 100Lives Humanitarian Foundation. Armenia TourInfo, Vol.13/125. p. 48. March 2015. Retrieved December 9, 2015
  5. ^ Song Contest: Die Party hat begonnen. ORF (broadcaster). May 18, 2015. Retrieved December 14, 2015.
  6. ^ FASHION FOR EUROPE: BEST OF DESIGNER. DIVA Magazine. Retrieved December 12, 2015.
  7. ^ «Եվրատեսիլ 2015». հայկական SINOIAN նորաձեւության տունը՝ «Fashion for Europe» շքեղ շոուին Վիեննայում. Style. May 19, 2015. Retrieved December 14, 2015.
  8. ^ WIENERIN VIP Fashion for Europe. WIENERIN Magazine. April 20, 2015. Retrieved December 14, 2015.
  9. ^ Fashion For Europe. Retrieved January 3, 2016.
  10. ^ Fashion for Europe in Wien. Retrieved January 3, 2016.
  11. ^ SEVADA T-shirts by SINOIAN. Retrieved December 14, 2015.
  12. ^ Women's fashion pieces of the "Sevada Collection" by Armenian fashion brand SINOIAN. Retrieved December 10, 2015.
  13. ^ Men's fashion pieces of the "Sevada Collection" by Armenian fashion brand SINOIAN. Retrieved December 12, 2015.

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