Sony Max

  (Redirected from SET Max)

Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Sony Pictures Networks. The channel started broadcasting on 20 July 1999[1] and is available internationally. It launched a HD simulcast version on 25 December 2015.[2][3]

Sony Max
Sony MAX logo.svg
Launched20 July 1999; 20 years ago (1999-07-20)
Owned bySony Pictures Networks
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
SloganDeewana bana de
Broadcast areaIndia
South Africa
United Kingdom
Hong Kong
United States
HeadquartersMumbai, Maharashtra, India
Sister channel(s)
(UK & Ireland)
Channel 715 (HD)
Channel 886 (SD)
Airtel Digital TVChannel 201 (SD)
Channel 202 (HD)
Dish TVChannel 343 (SD)
Channel 342 (HD)
Reliance Digital TVChannel 305 (SD)
Channel 331 (HD)
Sun DirectChannel 330 (SD)
Tata SkyChannel 314 (SD)
Channel 312 (HD)
Videocon d2hChannel 201 (SD)
Channel 921 (HD)
Dish Home (Nepal)Channel 241 (SD)
Dish Network (United States)Channel 704
Channel 26
DStvChannel 457
Parabole Maurice (Mauritius)Channel 142
Parabole Madagascar (Madagascar)Channel 142
Parabole Réunion (Réunion)Channel 142
Virgin Media (UK)Channel 806 (HD)
Asianet DigitalChannel 561 (SD)
Channel 836 (HD)
Macau Cable TV (Macau)Channel 521 (SD)
Starhub TV (Singapore)Channel 131 (SD)
First Media
Channel 179
Now TV (Hong Kong)Channel 772 (SD)
VMedia (Canada)Channel 836 (SD)
Singtel TV (Singapore)Channel 668 (SD)
HyppTV (Malaysia)Channel 331
My.T (Mauritius)Channel 31 (SD)

Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,[5] as of July 2018 the second most popular in the country,[5] as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.[6]


Outside IndiaEdit

An HD simulcast feed of the European version was launched on Sky in UK on 1 August 2017.


  1. ^ ""We are getting into an aggressive growth mode now"- N.P. Singh". 11 October 2015.
  2. ^ "Sony Max HD looks to carve out its own niche -".
  3. ^ "Sony Pictures Networks launches Max HD, targets urban movie buffs". Indian Television Dot Com. 22 December 2015.
  4. ^ Desk, InsideSport (21 April 2017). "High IPL ratings make Sony Max most watched channel".
  5. ^ a b "Sony Max tops Hindi channels; four Star India channels in across genres list". Indian Television Dot Com. 10 August 2018.
  6. ^ Baddhan, Raj (23 July 2018). "UK TV Reach: Sony MAX remains UK's top Bollywood film channel".

External linksEdit