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1116 SEN (ACMA callsign: 3AK) is an Australian radio station in Victoria. Owned and operated by Pacific Star Network, it broadcasts a sports radio format from Lower Plenty to Greater Melbourne. First broadcast on 29 November 1931 as 3AK, the station currently broadcasts from studios in South Melbourne alongside sister station 3MP.
|Broadcast area||Melbourne, Victoria|
|Slogan||Melbourne's Home of Sport|
|Frequency||1116 kHz AM|
|First air date||29 November 1931 (as 3AK)|
January 2004 (as SEN)
|Callsign meaning||see 3AK|
|Owner||Pacific Star Network |
(Victorian Radio Network Pty Ltd)
The station first broadcast on 29 November 1931 as 3AK. In October 2003, amid growing debt and struggling ratings, 3AK operators Data & Commerce Limited placed the station up for sale. In November, owners Data & Commerce Limited entered into a lease with the newly-formed Sports Entertainment Network to create SEN 1116, a 24-hour sports radio station. Headed by managing director Danny Staffieri, formerly of FIVEaa, the new station was promoted as 'entertaining radio with a sports focus', and would rival horse racing station Sport 927.
On 19 January 2004, SEN 1116 launched onto Melbourne's airwaves, with former AFL footballers Garry Lyon, Tim Watson and Billy Brownless heading the station's "Morning Glory" breakfast show, Richmond Football Club premiership player Kevin Bartlett in mornings, ABC Radio National's Francis Leach in afternoons, and Dermott Brereton and Anthony Hudson in drive. In the year's first radio ratings survey, the station jumped from reaching 1.2% of the Melbourne radio market as 3AK, to 2.1% as SEN, growing to 2.8% in the year's fourth survey despite the lack of coverage of any major sports. However, in July, the station secured broadcast rights to the 2004 Summer Olympics, alongside 2GB, 2CC, FIVEaa, 6iX, HO-FM and Hot 100, among others. SEN also carried coverage of the 2004 NRL Grand Final from 2GB, and the 2004–05 FA Premier League from BBC Radio 5 Live.
In December 2004, the SEN brand was revealed to be expanded into Adelaide, with Sports Entertainment Network leasing news talk 5DN from Australian Radio Network to create SEN 1323. Launching on 1 February 2005, the station became a simulcast of its Melbourne sister station, with only one Adelaide-based programme - "The Boys Next Door", hosted by former FIVEaa presenter Mark Aiston, The Sunday Footy Show panelist Mark Bickley and Port Adelaide Football Club ruckman Matthew Primus. However, while the station remained flat in Melbourne, ratings dwindled in Adelaide; despite gaining coverage of the New Zealand cricket tour of Australia and the 2005 VFL season, Sports Entertainment Network entered voluntary administration, citing $3.5 million in losses. The SEN 1323 lease was cancelled, resulting in ARN launching easy listening-format Cruise 1323. The Melbourne station was sold back to Pacific Star Network, the renamed Data & Commerce Limited.
In November 2015, it was announced that Francis Leach would depart ABC Grandstand Digital following the axing of the Grandstand Breakfast programme, and will again join SEN, hosting SEN Breakfast alongside David “The Ox” Schwarz to replace The Morning Glory. Current co-host Andy Maher will move to afternoons, launching SEN Lunch Break, moving Daniel Harford into drive with Mark Allen. Andrew Gaze and Tim Watson, while losing regular timeslots, would remain with the station as a contributor.
In January 2018, the station's schedule was again refreshed. Former ABC commentator Gerard Whateley joined the station as chief sports caller and mornings presenter, with Kevin Bartlett moving to the drive show following the departure of Harford. In April 2018, parent company Pacific Star Network merged with sports media business Crocmedia, most notable for producing the AFL Nation broadcast call heard across regional Australia.
In July 2019, SEN has partnered with Crocmedia has purchased 23 narrowband radio licences across Australia including Sydney, Brisbane, Perth, Gold Coast, Darwin and Alice Springs.
SEN has exclusive and non-exclusive rights to various sports in Australia:
Australian rules football
- Australian cricket team in the United Arab Emirates in 2018–19
- Big Bash League
- Indian cricket team in Australia in 2018–19
- 2019 Cricket World Cup
|Broadcast area||Adelaide, South Australia|
|Branding||Your Home of Sport|
|Frequency||1629 kHz AM|
|First air date||6 December 2018|
On 13 October 2018, SEN parent company Pacific Star Network confirmed it had purchased an AM narrowband licence in Adelaide, South Australia, returning the SEN brand to South Australia. The station launched on 1629 AM on 6 December 2018, with local presenters Kane Cornes, Andrew Hayes, Kym Dillon and Michelangelo Rucci. Other programs, including Gerard Whateley's morning show and live sports coverage, will be syndicated live from the Melbourne station.
SEN+ and digital radioEdit
|Broadcast area||Melbourne, Victoria|
|Frequency||1377 kHz AM|
|First air date||21 July 1976 (as 3MP)|
13 August 2018 (as SEN+)
|Callsign meaning||see 3MP|
SEN+ commenced broadcasting on 13 August 2018, replacing Classic Rock Radio. The station broadcasts live coverage of the NFL, VFL, NBL and Super Rugby as well as live and timeshifted programming from the main SEN station.
Since October 2018, the station has broadcast two additional streams on DAB+ digital radio. Labelled SEN2 and SEN3, the streams replaced two music stations operated by Pacific Star Network: KOOOL Digital, playing 70s and 80s music; and Aussie, playing Australian music.
- Breakfast with Garry & Tim is hosted by Garry Lyon and Tim Watson. The show was originally called Morning Glory and later SEN Breakfast and was hosted by Garry Lyon, Billy Brownless and Tim Watson, but Lyon left the show after 2004 and Andy Maher was brought in. Watson left the show at the end of 2013 but returned for 2015, and Andrew Gaze hosted alongside Maher. Lyon returned in 2017 to host with Watson and with Hamish McLachlan, but the latter left at the end of the year.
- Whateley is hosted by Gerard Whateley (Monday-Thursday) and Kane Cornes on Fridays and features regular contributions from Stephen Quartermain, Robert Murphy, Nathan Buckley and Sharni Layton among others.
- Afternoons is hosted by Andrew Maher and Bob Murphy. The show had formerly been hosted by Mark Doran, Daniel Harford (under the program name Harf Time), Francis Leach and an earlier stint from Maher, and also by Kevin Bartlett and Dr Turf (John Rothfield). They in turn had taken over the drive slot in 2018 from The Run Home, hosted by Mark Allen and David Schwarz. The show's inception in 2004 included an original lineup of Anthony Hudson, Dermott Brereton and Matthew Hardy. Schwarz soon replaced Brereton, Hudson left for Francis Leach and Hardy departed. Allen then became the show's long-term co-host alongside Schwarz.
- The Sporting Capital, hosted by Jack Heverin, airs every evening and features a mixture of sports discussion and live sport.
- The Overnight Crowd runs overnight.
- No Man Should Ever Walk Alone, a Monday night hour-long show hosted by Danny Frawley on men's health, including mental health (a cause he championed after opening up about his own struggles), addiction and lifestyle. Frawley hosted the show until his death in 2019 in a single-car accident.
The station also has produced some podcasts, including:
- Tiger Tragics, a Richmond-centric podcast hosted by SEN fill-in and weekend host and MCG public address announcer Tony Schibeci and SEN producer Mitchell Scott.
- The Carlton Show, a Carlton-centric podcast co-hosted by Maher.
- The Geelong Show, a Geelong-centric podcast co-hosted by Ben Casanelia of Inside Football, SEN's AFL magazine.
- SEN America, covering American sports leagues such as the NBA.
- "Radio and television broadcasting stations" (PDF). Australian Communications and Media Authority. Retrieved 12 November 2018.
- Walker, R.R. (1973). The Magic Spark. 50 Years of Radio in Australia. Hawthorn Press.
- McIlwraith, Ian (7 October 2003). "3AK looks for new owner". The Age. Fairfax Media. Retrieved 9 July 2015.
- Catalano, Christian (28 November 2003). "3AK to fade". The Age. Fairfax Media. Retrieved 9 July 2015.
- "3AK's sporting chance". The Age. Fairfax Media. 4 December 2003. Retrieved 9 July 2015.
- "SEN lineup and launch date". Radioinfo.com.au. 18 January 2004. Retrieved 9 July 2015.
- "First survey for 2004 released - full of surprises". Radioinfo.com.au. 25 February 2004. Retrieved 9 July 2015.
- "Latest Capital City ratings - 2GB tops Sydney, Triple M rising nationally". Radioinfo.com.au. 23 June 2004. Retrieved 9 July 2015.
- "2GB's 60 Station Olympic Coverage". Radioinfo.com.au. 6 July 2004. Retrieved 9 July 2015.
- "SEN1323: Adelaide!". Radioinfo.com.au. 22 December 2004. Retrieved 9 July 2015.
- Brady, Nicole (30 December 2004). "Radio waves". The Age. Fairfax Media. Retrieved 9 July 2015.
- "SEN in voluntary administration". Radioinfo.com.au. 1 June 2005. Retrieved 13 November 2018.
- Gunn, Nikole (8 July 2015). "Another one bites the dust". Radio Today. Retrieved 9 July 2015.
- Rawsthorne, Sally (8 July 2015). ""Melbourne's Home of Sport" shutters its newsroom". MediaWeek. Retrieved 9 July 2015.
- "Francis Leach returns to SEN as part of new 2016 line-up". 1116 SEN. 18 November 2015. Archived from the original on 25 November 2015. Retrieved 25 November 2015.
- "Whateley to head SEN sports coverage". 1116 SEN. 1 January 2018. Retrieved 27 November 2018.
- McKern, James (1 January 2018). "Gerard Whateley has quit the ABC and will headline SEN's morning show". News.com.au. Retrieved 27 November 2018.
- "Pacific Star Network completes media merger with Crocmedia". proactiveinvestors Australia. 3 April 2018. Retrieved 15 November 2018.
- "Sports radio SEN returns to Adelaide, local hero hosting breakfast". Mediaweek. 23 October 2018. Retrieved 27 November 2018.
- Wilson, Zanda. "SEN returns to South Australia with new sport station 1629 SEN". Radio Today. Retrieved 27 November 2018.
- Iannella, Antimo (1 November 2018). "SEN SA's drivetime duo Kym Dillon and Michelangelo Rucci launch new show Kymbo & The Rooch". The Adelaide Advertiser. Retrieved 27 November 2018.
- "SEN SA breakfast spreads its wings". SEN. 6 September 2019. Retrieved 7 September 2019.
- Wilson, Zanda (7 August 2018). "PSN rebrands 1377 AM to SEN+". Radio Today. Retrieved 15 November 2018.
- Samios, Zoe (8 August 2018). "Pacific Star Network rebrands Classic Rock Radio as SEN+". Mumbrella. Retrieved 15 November 2018.
- Wilson, Zanda (24 October 2018). "PSN rebrands KOOOL and Aussie Digital to SEN2 and SEN3 sport". Radio Today. Retrieved 15 November 2018.