Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products.[1] As of 2021, the brand has 220 employees and an annual turnover of $139 million.[2] Their products are sold online as well as in Boots, Superdrug, Ulta and Target stores.[3]
 | |
| Type of business | PLC |
|---|---|
Type of site | Online shopping |
| Founded | 2014 |
| Headquarters | Kent & London , United Kingdom |
| Owner | Revolution Beauty Group PLC |
| Founder(s) | Adam Minto and Tom Allsworth |
| CEO | Lauren Brindley |
| Products | Cosmetics |
| Employees | 337 |
| URL | www |
History edit
Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products.[4]
The brand is known for its use of influencer marketing,[5] and social media, particularly Instagram and TikTok.[6]
The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies.[7]
All Revolution products are all cruelty free, with 76% of the brand stocking vegan products.[8]
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK.[9]
In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares.[10][11][12] In March 2021, the company appointed Dave Forsey as its new Managing Director.[13]
In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder, Boohoo.[14] Later that year in December 2023, the company's chief financial officer stepped down.[15]
References edit
- ^ "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 11 August 2021.
- ^ Bourke, Joanna (29 June 2021). "Revolution Beauty set to list on Aim, with the group eyeing expansion". www.standard.co.uk. Retrieved 26 August 2021.
- ^ "Investegate |Revolution Beauty Announcements | Revolution Beauty: Intention to Float on AIM". www.investegate.co.uk. Retrieved 1 September 2021.
- ^ "London Stock Exchange welcomes Revolution Beauty Group plc to AIM - Welcome Story At London Stock Exchange | London Stock Exchange". www.londonstockexchange.com. Retrieved 11 August 2021.
- ^ "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 7 September 2021.
- ^ PYMNTS (2 April 2021). "Revolution Beauty Seeks 'New Face' Via TikTok". www.pymnts.com. Retrieved 7 September 2021.
- ^ "Revolution Beauty 'don't deliberately copy anyone'". BBC News. 29 June 2021. Retrieved 11 August 2021.
- ^ "Everything you need to know about Revolution PRO Beauty - LOOKFANTASTIC UK". LOOKFANTASTIC. 24 July 2020. Retrieved 16 August 2021.
- ^ Gillil, Nikki (8 July 2020). "How Revolution Beauty's 'fast beauty' model has impacted the industry". Econsultancy. Retrieved 16 August 2021.
- ^ "Revolution Beauty to make stock market debut". CityAM. 13 July 2021. Retrieved 11 August 2021.
- ^ "Revolution Beauty eyes AIM float, attracts £90 million Jupiter investment | Shares Magazine". www.sharesmagazine.co.uk. Retrieved 11 August 2021.
- ^ McGachey, Kristen (29 June 2021). "Chrysalis swoops on second investment in a week as it backs..." Portfolio Adviser. Retrieved 28 August 2021.
- ^ Armstrong, Ashley (18 December 2023). "Forsey joins the cosmetic revolution to rival Ashley". The Times. ISSN 0140-0460. Retrieved 18 December 2023.
- ^ Cahill, Helen (18 July 2023). "Revolution Beauty chairman and chief executive go as part of Boohoo settlement". The Times. ISSN 0140-0460. Retrieved 19 July 2023.
- ^ Matthews, Eva (December 2023). "UK's Revolution Beauty's CFO to exit, granting Boohoo's wish". Reuters.