R. Torre & Company, Inc.

R. Torre & Company, Inc. is a San Francisco-based company that produces the Torani brand of flavoring syrups, sauces, and blended drink bases. The company was founded in 1925 by Rinaldo and Ezilda Torre.

R. Torre & Company, Inc.
IndustryFlavorings, spices and other ingredients
Founded1925 (1925)
  • Ezilda Torre
  • Rinaldo Torre
South San Francisco, California
Key people
Melanie Dulbecco
ProductsSyrups, Drink
RevenueIncrease US$ 85 million (2011)[1][2]
Number of employees
100[3][unreliable source?]

Torani dates back to 1925, when husband and wife Rinaldo and Ezilda Torre, immigrants from Lucca, Italy, introduced Torani syrups to the North Beach neighborhood of San Francisco. Mixing their syrup recipes with sparkling water, the Torres introduced the classic Italian soda to local cafes, and soon began mixing, blending and selling Torani Syrups from their Italian wholesale grocery.

In 1957, the Torres' son-in-law, Harry Lucheta, took over the business and oversaw Torani's growth from a local San Francisco business to an international brand.[4][5]

Torani is currently owned by Paul Lucheta and Lisa Lucheta, grandchildren of the founders Rinaldo and Ezilda Torre.[citation needed] The company employs over 100 people, and Torani products are distributed in over 40 countries.[citation needed] From the late 1990s until March 2020, Torani's headquarters, which include both its business offices and manufacturing facilities, were located in South San Francisco, California, until a March 202 move to San Leandro during the COVID-19 pandemic.[6] One notable syrup is their Chicken 'N Waffles syrup, originally started as an April Fools' joke.[7][8] The current CEO is Melanie Dulbecco.[9]


  1. ^ SEC (February 1, 2012). "R. Torre & Company, Inc". insideview.com. Archived from the original on March 7, 2011. Retrieved February 1, 2012.
  2. ^ "R. Torre & Co Inc Information from". CareersInFood.com. Retrieved January 19, 2015.
  3. ^ "Torani". Lead411.com. Retrieved January 19, 2015.
  4. ^ Spear, Peggy (December 30, 2009). "Say 'Felice Anno Nuovo' with Italian Sodas". San Jose Mercury News. Archived from the original on 2017-05-01. Retrieved 2022-07-12.
  5. ^ Goldstein, Carrie (June 3, 1998). "Torani Keeps It Sweet and Sticky". San Francisco Chronicle. Retrieved January 16, 2010.
  6. ^ Wallace, Alicia (October 5, 2020). "This 95-year-old flavored syrup company found a sweet spot during the pandemic: Your Kitchen". CNN Business.
  7. ^ Fleming, Katie (December 22, 2012). "Torani's Chicken 'N Waffles syrup". The San Francisco Chronicle.
  8. ^ Polis, Carey (December 13, 2012). "Taste Test: Chicken 'N Waffles Syrup". Huffington Post.
  9. ^ Sher, Robert (April 19, 2012). "Loyalty to Your Underlings Can Be a Terrible Thing". Forbes.

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