Postimees (Estonian for '[The] Postman') is an Estonian daily newspaper established on 5 June 1857, by Johann Voldemar Jannsen. In 1891, it became the first daily newspaper in Estonia.[1] Its current editor-in-chief is Priit Hõbemägi. The paper has approximately 250 employees.

"Seisame eesti rahvuse, keele ja kultuuri säilimise eest läbi aegade"
Postimees logo.svg
TypeDaily newspaper
Owner(s)Postimees Group
Founder(s)Johann Voldemar Jannsen
Editor-in-chiefMarti Aavik
Deputy editorKalev Korv
Aivar Reinap
Opinion editorMartin Ehala
Sports editorHenry Lääne
Photo editorErik Prozes
Founded5 June 1857 (1857-06-05)
HeadquartersTartu maantee 80, 10112 Tallinn, Estonia
Circulation40,100 (April 2019)

Postimees is currently published six days a week and has the largest circulation and readership in Estonia with 55,000 copies sold during the workweek and over 72,000 on weekends.[2]

Ninety-seven percent of the paper's circulation is subscription-based with only three percent sold individually. The weekend edition of Postimees, published on Saturdays, includes several separate sections: AK (Arvamus ja Kultuur), Arter, and a television-guide.

The paper is owned by namesake media company Postimees Group (formerly known as Eesti Meedia), which a company owned by entrepreneur Margus Linnamäe has a full control since 2015.


Postimees (1857)

Postimees is considered to be the oldest newspaper in Estonia. Perno Postimees ehk Näddalaleht (now Pärnu Postimees), a forerunner to the national Postimees newspaper, was first established as a regional newspaper in Pärnu on 5 June 1857 by Johann Voldemar Jannsen. Karl August Hermann bought the paper in 1886 and began publishing Postimees in Tartu. In 1891 Postimees became Estonia's first daily newspaper. In 1896 the newspaper was bought by Tartu's intellectuals. It was edited by Jaan Tõnisson who brought together many talented cultural figures such as August Kitzberg, Anna Haava and Karl August Hindrey. Tõnisson became a long-time editor of the newspaper in the independent Republic of Estonia. Postimees has played an important role in Estonians' educational and cultural development.

In 1948, during Soviet occupation, the paper was renamed to Edasi (lit.'Forward').[3] The paper returned to its original name in 1991.[4]

In 1995, Postimees launched its website, which started as an online version of the print edition. In 2000, the website was revamped and it began publishing online news on a daily basis. It has become one of the most frequently visited news portals in Estonia.

During the 2007 Bronze Soldier of Tallinn controversy, the Postimees website sustained damage in a cyberattack reportedly originating from Russia and, as a result of it, the website became inaccessible from outside Estonia for several days.[5]

In September 2013, Schibsted has agreed to sell the paper's parent company Eesti Meedia which it has owned from 1998, exiting the Baltic market. A group of management headed by Mart Kadastik formed a company which purchased the 50% of Eesti Meedia; the other 50% was bought by a company owned by entrepreneur Margus Linnamäe.[6][7]

In August 2015, it was announced that Linnamäe's company would acquire Eesti Meedia in full. Kadastik would resign as the chair of the supervisory board of Eesti Meedia, and Linnamäe would take over the position. Toomas Issak left the management boards of both Eesti Meedia and Postimees. Janeck Uibo, who has previously served as marketing director of Postimees, would lead the paper.[8]

In March 2017, Postimees journalists accused daily's owner of meddling with the editorial policy of the news outlet. "To our knowledge, for the first time in the history of Postimees, we are told about what [to write] and how we should write. It is prescribed to us whom to cover and with what degree of criticism," said the department heads of the daily in a memo sent to the publication's owner Margus Linnamäe and its general manager Sven Nuutmann, denouncing an unprecedented pressure on their professional freedom.[9]


In the second quarter of 2013, the print edition of Postimees had 211,000 readers. Its average circulation in May 2013 was 54,000.[10] The Russian version has an average daily circulation of 39,000. Tartu Postimees has 57,000 readers daily, and its average circulation is 18,700. Postimees, whether via paper or web, reaches 613,000 readers in a month. 68,000 people follow Postimees by mobile according to a study conducted in March 2013.[11]


Postimees also owns print editions like Arter, Postimees Extra, Tartu Postimees, and Den za Dnjom in addition to managing several well known online news brands, like,,,,,,,,,, as well as[2] Postimees also has 34 special editions in Estonian and 12 in Russian. In March 2022, it also opened a Ukrainian-language news portal.[12]


  1. ^ A Bertricau, Antoine Chalvin L'Estonie: identité et indépendance -- 2001 - Page 349 "1857 Johann Voldemar Jannsen fonde le Perno Postimees (devenu Eesti Postimees en 1864, puis Postimees en 1891)."
  2. ^ a b "- AS Postimees Grupp". Archived from the original on 18 December 2013. Retrieved 6 October 2013.
  3. ^ Maarja Lõhmus. "Political correctness and political humour in Soviet Estonia and beyond" (PDF). Folklore. Retrieved 8 May 2015.
  4. ^ "Ajalugu". Eesti Meedia. Retrieved 20 July 2018.
  5. ^ Ian Traynor (16 May 2007). "Russia accused of unleashing cyberwar to disable Estonia". The Guardian. Retrieved 17 May 2007.
  6. ^ "Schibsted sells Baltic operations to management and local investors" (Press release). Schibsted ASA. 9 September 2013. Retrieved 13 January 2022.
  7. ^ Reinap, Aivar (10 September 2013). "Mart Kadastik: happy ending for insecurity at Eesti Meedia". Postimees. Eesti Meedia. Retrieved 13 January 2022.
  8. ^ "Margus Linnamae to become sole owner of Eesti Meedia". Baltic News Service. 26 August 2015. Retrieved 13 January 2022 – via Postimees.
  9. ^ "Estonian Daily Postimees: Journalists Ward off Ownership Meddling". MediaPowerMonitor. 20 July 2017. Retrieved 1 February 2018.
  10. ^ "Eesti Ajalehtede Liit".
  11. ^ "TNSMetrix Juhtpaneel/Dashboard".
  12. ^ Postimees avas ukrainakeelse uudisteportaali, Postimees, 8 March 2022.

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