Postimees (The Postman) is an Estonian daily newspaper established on 1 January 1857, by Johann Voldemar Jannsen. In 1891, it became the first daily newspaper in Estonia.[1] Its current editor-in-chief is Mart Raudsaar. The paper has approximately 250 employees.

"Seisame eesti rahvuse, keele ja kultuuri säilimise eest läbi aegade"
Postimees logo.svg
TypeDaily newspaper
Owner(s)Postimees Group
Founder(s)Johann Voldemar Jannsen
PublisherAS Postimees
Editor-in-chiefMart Raudsaar
Deputy editorKalev Korv
Aivar Reinap
Marti Aavik
Opinion editorMartin Ehala
Sports editorHenry Lääne
Photo editorErik Prozes
Founded1 January 1857 (1857-01-01)
HeadquartersTartu maantee 80, 10112 Tallinn, Estonia
Circulation40,100 (April 2019)

Postimees is currently published six days a week and has the largest circulation and readership in Estonia with 55,000 copies sold during the workweek and over 72,000 on weekends.[2]

Ninety-seven percent of the paper's circulation is subscription-based with only three percent sold individually. The weekend edition of Postimees, published on Saturdays, includes several separate sections: AK (Arvamus ja Kultuur), Arter, and a television-guide.

The publisher of Postimees, AS Postimees is owned by Postimees Group (until the autumn of 2013 it was owned by Norwegian group Schibsted).


Postimees is considered to be the oldest newspaper in Estonia. It was first established in Pärnu on 5 June 1857 by Johann Voldemar Jannsen. Karl August Hermann bought the paper in 1886 and began publishing Postimees in Tartu. In 1891 Postimees became Estonia's first daily newspaper. In 1896 the newspaper was bought by Tartu's intellectuals. It was edited by Jaan Tõnisson who brought together many talented cultural figures such as August Kitzberg, Anna Haava and Karl August Hindrey. Tõnisson became a long-time editor of the newspaper in the independent Republic of Estonia. Postimees has played an important role in Estonians' educational and cultural development.

In 1948, during Soviet occupation, the paper was renamed to Edasi ("Forward").[3] The paper returned to its original name in 1991.[4]

In 1995, Postimees launched its website, which started as an online version of the print edition. In 2000, the website was revamped and it began publishing online news on a daily basis. It has become one of the most frequently visited news portals in Estonia.

During the 2007 Bronze Soldier of Tallinn controversy, the Postimees website sustained damage in a cyberattack reportedly originating from Russia and, as a result of it, the website became inaccessible from outside Estonia for several days.[5]


In the second quarter of 2013, the print edition of Postimees had 211,000 readers. Its average circulation in May 2013 was 54,000.[6] The Russian version has an average daily circulation of 39,000. Tartu Postimees has 57,000 readers daily, and its average circulation is 18,700. Postimees, whether via paper or web, reaches 613,000 readers in a month. 68,000 people follow Postimees by mobile according to a study conducted in March 2013.[7]


Postimees also owns print editions like Arter, Postimees Extra, Tartu Postimees, and Den za Dnjom in addition to managing several well known online news brands, like,,,,,,,,,, as well as[2] Postimees also has 34 special editions in Estonian and 12 in Russian.


  1. ^ A Bertricau, Antoine Chalvin L'Estonie: identité et indépendance -- 2001 - Page 349 "1857 Johann Voldemar Jannsen fonde le Perno Postimees (devenu Eesti Postimees en 1864, puis Postimees en 1891)."
  2. ^ a b "- AS Postimees Grupp". Archived from the original on 18 December 2013. Retrieved 6 October 2013.
  3. ^ Maarja Lõhmus. "Political correctness and political humour in Soviet Estonia and beyond" (PDF). Folklore. Retrieved 8 May 2015.
  4. ^ "Ajalugu". Eesti Meedia. Retrieved July 2018. Check date values in: |access-date= (help)
  5. ^ Ian Traynor (16 May 2007). "Russia accused of unleashing cyberwar to disable Estonia". The Guardian. Retrieved 17 May 2007.
  6. ^ "Eesti Ajalehtede Liit".
  7. ^ "TNSMetrix Juhtpaneel/Dashboard".

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