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Postimees (The Postman) is an Estonian daily newspaper established on January 1, 1857, by Johann Voldemar Jannsen. In 1891, it became the first daily newspaper in Estonia.[1] Its current editor-in-chief is Peeter Helme. The paper has approximately 250 employees.

Postimees is currently published six days a week and has the largest circulation and readership in Estonia with 55,000 copies bought weekdays and over 72,000 at weekends.[2]

97% of the paper's circulation is subscription-based, 3% sold. The weekend edition of Postimees, published on Saturdays, includes several separate sections: AK (Arvamus ja Kultuur), Arter, and a television-guide.

The publisher of Postimees, AS Postimees is owned by Eesti Meedia Group (until the autumn of 2013 it was owned by Norwegian group Schibsted).


Postimees is considered to be the oldest newspaper in Estonia. It was first established in Pärnu on 5 June 1857 by Johann Voldemar Jannsen. Karl August Hermann bought the paper in 1886, and he began publishing Postimees in Tartu. In 1891 Postimees became Estonia's first daily newspaper. In 1896 the newspaper was bought by Tartu's intellectuals. It was edited by Jaan Tõnisson who brought together many talented cultural figures such as August Kitzberg, Anna Haava and Karl August Hindrey. He became a long-time editor of the newspaper in the independent Republic of Estonia. Postimees has played an important role in Estonians’ educational and cultural development.

In 1948, during Soviet occupation, the paper was renamed to Edasi ("Forward").[3] The paper returned to its original name in 1991.[4]

In 1995, Postimees launched its website, which started as an online version of the print edition. In 2000, the website was revamped and it began publishing online news on a daily basis. It has become one of the most frequently visited news portals in Estonia.

During the 2007 Bronze Soldier of Tallinn controversy, the Postimees website sustained damage in a cyberattack reportedly originating from Russia and, as a result of it, the website became inaccessible from outside Estonia for several days.[5]


In the second quarter of 2013, the print edition of Postimees had 211,000 readers. Its average circulation in May 2013 was 54,000.[6] The Russian version has an average daily circulation of 39,000. Tartu Postimees has 57,000 readers daily, and its average circulation is 18,700. Postimees, whether via paper or Web, reaches 613,000 readers in a month. 68,000 people follow Postimees by mobile according to a study conducted in March 2013.[7]


Postimees also owns print editions like Arter, Postimees Extra, Tartu Postimees, Den za Dnjom and it manages several well known online news brands, like,,,,,,,,,, as well as[2]

Postimees also has 34 special editions in Estonian and 12 in Russian.



  • Postimees has won many European Newspaper Awards in very different categories.[8]
  • Postimees’s journalist Tuuli Koch won the Bonnier prize in 2010.[9]
  • Postimees won Pronksmuna in 2012 for launching a campaign for, which is a web portal for the Russian-speaking target group.
  • In 2005 Postimees’s journalist, Priit Pullerits, won an award for the best opinion story of the year.[10]

Awards issuedEdit

  • Since 1997, Postimees has chosen a person of the year.
  • Kultuurivedur is a prize given by Postimees yearly since 2005.
  • Since 2000 Postimees arranges an annual event “Arvamusliidrite lõuna” where prominent national opinion-leaders gather to discuss important topics affecting society and the country. There is also a prize for the year's most influential opinion-leader.


  • Postimees participates in Atomium Culture, the Permanent Platform for European Excellence that brings together some of the most authoritative European universities, newspapers, and businesses to increase the movement of knowledge: across borders, across sectors and to the public at large.
  • Postimees also participates in The Cannes Lions International Festival of Creativity which is a global event for those who are working in advertising and other related fields.
  • Postimees supports youth entrepreneurship through the program Unistused ellu.
  • Postimees organises the economic conference E24 majanduskonverents, with law firm Tark Grunte Sutkiene and with economic news portal E24. In 2013 it was the fifth conference that was held.

PortalsEdit is Estonia's largest news portal where all topical Estonian and foreign news are broadcast. gets an average of 163,000 readers a day. The Editor in Chief of is Aivar Reinap.

Tartu Postimees is the largest county paper in Estonia that's published in the towns of Tartu and Otepää, as well as Tartu and Jõgeva counties. The Editor in Chief of Tartu Postimees is Vahur Kalmre. is a portal directed at the Russian-speaking readership, providing original stories and opinion articles. In addition, it covers the stories from DzD paper copy as well as articles from partners, such as MK and Infopress. gets an average of 14,000 readers a day. The Editor in Chief of is Jevgenia Garanža. is Estonia's largest economics portal. The portal also offers news from the Financial Times. also contains, a column meant for managers. gets an average of 37,000 readers a day. is a consumer-oriented info portal for useful tips and news directed to consumers. gets an average of 19,000 readers a day. is an entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. gets an average of 44,000 readers a day. The Editor in Chief of is Anu Saagim. is a portal directed at women. Additionally, advice can be asked from experts of their field via the portal. The portal also publishes summaries from different foreign and domestic women's magazines. gets an average of 25,000 readers a day. The Editor in Chief of is Anu Saagim. is a weather environment in Estonia, made in cooperation with Norway's largest weather site In addition to the Estonian weather page there is also a weather page directed at Russian-speaking readers, called gets an average of 11,000 readers a day. is a Russian entertainment portal that covers the lives of both domestic and foreign stars and everything related to entertainment. gets an average of 9,000 readers a day. The Editor in Chief of is Olesja Truvorova. is a news portal directed at Russian readers that covers all topical Estonian and foreign news. gets 15,000 readers a day. The Editor in Chief of is Olesja Lagashina.


  1. ^ A Bertricau, Antoine Chalvin L'Estonie: identité et indépendance -- 2001 - Page 349 "1857 Johann Voldemar Jannsen fonde le Perno Postimees (devenu Eesti Postimees en 1864, puis Postimees en 1891)."
  2. ^ a b "- AS Postimees Grupp".
  3. ^ Maarja Lõhmus. "Political correctness and political humour in Soviet Estonia and beyond" (PDF). Folklore. Retrieved 8 May 2015.
  4. ^ "Ajalugu". Eesti Meedia. Retrieved July 2018. Check date values in: |access-date= (help)
  5. ^ Ian Traynor (16 May 2007). "Russia accused of unleashing cyberwar to disable Estonia". The Guardian. Retrieved 17 May 2007.
  6. ^ "Eesti Ajalehtede Liit".
  7. ^ "TNSMetrix Juhtpaneel/Dashboard".
  8. ^ "Office for Newspaper Design".
  9. ^ Archived 4 June 2011 at the Wayback Machine
  10. ^ Ajalehtede Liit andis välja pressipreemiad. February 16, 2005

External linksEdit