Wichita Falls is a city in Wichita County, Texas. As of the 2000 census, the city had a total population of 104,197. It is the principal city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer and Wichita counties. The city is the county seat of Wichita County.

Sheppard Air Force Base, a United States Air Force base, is located in Wichita Falls, and is sister city to Fürstenfeldbruck in Bavaria, Germany. The city's main newspaper is the Times Record News.