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PayDay (confection)

PayDay is a candy bar consisting of salted peanuts rolled in caramel. It is currently produced by The Hershey Company.

PayDay
PayDay has been produced since 1932
Salted peanuts rolled in caramel surround a firm nougat-like center
"Get to it!"
Product typePeanut caramel bar
OwnerThe Hershey Company
CountryUnited States
Introduced1932
MarketsUnited States
Previous ownersHollywood Candy Company
Leaf, Inc.
Tagline"Totally nuts about payday"

HistoryEdit

PayDay was first introduced in 1932 by Frank Martoccio. Martoccio founded the F.A. Martoccio Macaroni Company, and also later served as head of the Hollywood Candy Company. Hollywood also produced the ZERO bar.[1] In 1938, Hollywood moved to Centralia, Illinois. In 1967, the Martoccio family sold Hollywood Brands to Consolidated Foods, which later became Sara Lee. Fire destroyed the Centralia plant in 1980. Production of the PayDay bar continued with help from the L.S. Heath and Sons Company until a new facility could be constructed. In 1988, Hollywood Brands was acquired by the Leaf Candy Company, and then later became part of The Hershey Company in 1996.

PayDay variations include a Honey-Roasted limited edition in 2003, the PAYDAY PRO, a high protein energy bar in 2005, and the PayDay Chocolatey Avalanche, a chocolate-covered version, in 2007. For a promotion in 1989, PayDays each contained an individually wrapped nickel.[2]

ReferencesEdit

  1. ^ "Payday". Hersheys. Retrieved November 23, 2014.
  2. ^ Lazarus, George (1988-11-02). "'Nickel' Candy Bar Is Back At Payday". Chicago Tribune. Retrieved 2013-11-05.