Ottawa Charter for Health Promotion

The Ottawa Charter for Health Promotion is the name of an international agreement signed at the First International Conference on Health Promotion, organized by the World Health Organization (WHO) and held in Ottawa, Canada, in November 1986.[1] It launched a series of actions among international organizations, national governments and local communities to achieve the goal of "Health For All" by the year 2000 and beyond through better health promotion.


The thirtieth WHO World Health Assembly, held in 1977, had highlighted the importance of promoting health so that all the international citizens had an "economically productive" level of health by the year 2000. Further, a localised European taskforce developed a strategy for health promotion in the WHO European Region.[citation needed]

Action areas of the Ottawa CharterEdit

Five action areas for health promotion were identified in the charter:[1]

  1. Building healthy public policy
  2. Creating supportive environments
  3. Strengthening community action
  4. Developing personal skills
  5. Re-orienting health care services toward prevention of illness and promotion of health

The basic strategies for health promotion were prioritized as:

  • Advocate: Health is a resource for social and developmental means, thus the dimensions that affect these factors must be changed to encourage health.
  • Enable: Health equity must be reached where individuals must become empowered to control the determinants that affect their health, such that they are able to reach the highest attainable quality of life.
  • Mediation: Health promotion cannot be achieved by the health sector alone; rather its success will depend on the collaboration of all sectors of government (social, economic, etc.) as well as independent organizations (media, industry, etc.).

Developments after OttawaEdit


Within countries:

See alsoEdit


  1. ^ a b World Health Organization. The Ottawa Charter for Health Promotion. Adopted on 21 November 1986.
  2. ^ "WHO | 7th Global Conference on Health Promotion". WHO. Retrieved 2021-10-12.

Further readingEdit

  • Ewles L, Simnett I (2005). Promoting Health - a practical guide. Balliere Tindall: Edinburgh.
  • WHO (1999). Health 21 - Health for all in the 21st Century. WHO Europe: Copenhagen.
  • WHO (1999). Reducing health inequalities - proposals for health promotion and actions. WHO Europe: Copenhagen.

External linksEdit