Olympikus is a Brazilian sports brand, which makes sports equipment for running and fitness.[1] The brand is owned by Vulcabras Azaleia.[2]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sporting goods |
| Founded | 1975 |
| Headquarters | , |
Area served | South America |
| Products | Athletic shoes, clothing |
| Parent | Vulcabras Azaleia |
| Website | olympikus.com.br |
Current products by Olympikus include athletic shoes and apparel. In the past, the company also sponsored several volleyball[3] and football teams.
History
editOlympikus was established in 1975, releasing its first series of athletic shoes made of leather (one of the first in the country). Shortly thereafter, international sports brands began to enter Brazil and Olympikus began to compete in the technological, advertising and marketing fields for space with these companies.
In the 1990s the brand became a sponsor of various athletes and entities. Olympikus signed agreements with Claudinei Quirino, Gustavo Borges, Vanderlei Cordeiro, Maureen Maggi, Gustavo Kuerten, Giba, Bernardinho and Bárbara Leôncio among others. In addition, Olympikus started a partnership with the Brazilian Volleyball Confederation (1997), the Brazilian Athletics Confederation (1999) and the Brazilian Olympic Committee (1999).[4]
The brand entered to football market in 2009, signining deals with Flamengo and Cruzeiro.[5] Olympikus also expanded to Argentina, serving as exclusive kit provider of clubs Racing,[6] Lanús,[7] Argentinos Juniors[8] and Rosario Central.[9]
In 2007 Olympikus was chosen as one of the official sponsors of the Pan American Games held in Rio de Janeiro. The brand not only sponsored the event, but the Brazilian delegation.
Sponsorships
editThe following list that are or have been sponsored by Olympikus:
Olympic Committees
edit
Athleticism
editAssociations
editAthletes
edit
Maurren Maggi (2000–04)- Claudinei da Silva (2000–04)
- Bárbara Leôncio
Association football
editAssociation
editClubs teams
edit
Argentinos Juniors (2010–13)- Lanús (2009–2013)
- Racing (2010–13)
- Rosario Central (2012–14)
- Cruzeiro (2012–14)[12]
- Grêmio (1980–82)[1]
- Flamengo (2009–2012)[13]
- Internacional (1984–86)[14]
Basketball
editClub teams
editVolleyball
editAssociation
edit- CBV (1997–2016)
National teams
editClub teams
edit- Bolívar
- Campinas (1996–99)[1]
- Olympikus Telesp (1994–99)[1][17]
- Finasa Osasco (2009–2012)[18]
- Sesc Flamengo (2008–2012)[19][20]
Athletes
edit- Bruno Rezende (2009–present)[21][22]
- Fabiana Alvim (2009–2012)[21]
- Giba (1997–2014)[23]
- Murilo Endres
- Paula Pequeno (2009-2012)[21]
Swimming
editAthletes
edit- Gustavo Borges (2000)
Rugby
editClub teams
edit- Liceo Naval (2009–2017)
Tennis
editAthletes
edit- Gustavo Kuerten (2002–03)[1]
References
edit- ^ a b c d e f Pinto, Tiago. "A Construção de uma Marca Internacional de Tênis" (PDF). Exame. Retrieved 27 Apr 2022.
- ^ Own brands on Vulcabras Azaleia website, 28 Sep 2019
- ^ Olympikus presentó sus zapatilla de voley on Marketing Registrado, 18 Aug 2016
- ^ a b c COB fecha acordo com Olympikus on Marca de Gol, 14 Apr 1999
- ^ Novas camisas Olympikus del Cruzeiro
- ^ Racing tiene nueva camiseta para 2010 on Infobae, 7 Jan 2010
- ^ Nuevas camisetas Olympkus de Lanús by Diego Silver on Marca de Gol, 31 Jan 2011
- ^ Nuevas camisetas Olympikus para Argentinos Juniors, 4 Jun 2010
- ^ Camisetas Rosario Central 2012-13 on TodosobreCamisetas, Jun 17, 2012
- ^ COB troca de roupa para ser nº1 de novo fornecedor e por prêmio para medalhistas on Globo Esporte, 19 Oct 2017
- ^ Morro dos Prazeres no Rio de Janeiro sediou o campeonato Rock Gol MTV 2011, Sportlink, 2011-04-07.
- ^ Cruzeiro oficializa Penalty como nova fornecedora de material esportivo on Globo Esporte, 08 Apr 2014
- ^ Flamengo/Olympikus Hotsite Archived July 7, 2009, at the Wayback Machine
- ^ Relembre todos os fornecedores de material esportivo da história do Inter on GZH, 07 May 2019
- ^ Olympikus é a nova patrocinadora do Flamengo, 01 Jun 2008
- ^ Nike apresenta kit de produtos que será usado pela delegação brasileira na Rio-2016 on Lance!, 12 Dec 2016
- ^ Vôlei da Telesp viaja de ônibus comum e treina com bolas ovais on Folha de S.Paulo, 23 Jan 1994
- ^ Três meses após saída do Finasa, time de Osasco ainda está sem patrocínio on UOL, 20 Jul 2009
- ^ Flamengo confirma saída da Nike e chegada da Olympikus on UOL, 31 May 2008
- ^ Olympikus é a nova patrocinadora do Flamengo, 01 Jun 2008
- ^ a b c Bruno, Paula e Fabi se juntam a Giba sob patrocínio de marca esportiva on UOL, 13 Jan 2009
- ^ Atletas da seleção de vôlei deixam de ser obrigados a usar tênis de patrocinador on Folha de S.Paulo, 26 May 2021
- ^ Olympikus muda para o Rio em busca do Título Nacional on Folha de S.Paulo, 20 Oct 1997
