OPI Products

OPI Products, branded as O·P·I, is an American nail polish manufacturer headquartered in Calabasas, California and a subsidiary of Coty, Inc.

OPI Products
Subsidiary
Founded1981
HeadquartersCalabasas, California
Key people
ProductsNail polish
Number of employees
500 +
ParentCoty, Inc.
Websiteopi.com

HistoryEdit

OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981.[1] Shortly after taking over the company, Schaeffer was joined by Hungarian-born[2] Suzi Weiss-Fischmann, OPI's Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.

In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film.[3] Collaborations that have followed include Ford Mustang, the 2010 film Alice in Wonderland,[4] and Dell (2009).[5]

In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews.[6] In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.[7]

In 2010, OPI was acquired by Coty, Inc.[8] In 2014, Coty appointed Mary van Praag as General Manager of OPI.[9] Van Praag replaced John Heffner, the now CEO of Drybar.[10]

ReferencesEdit

  1. ^ "Behind The Brand: OPI". The Beauty Informer. Retrieved 2020-08-24.
  2. ^ "Meet the Hungarian Jewish woman behind the world's largest luxury nail brand". Jewish News. Aug 29, 2019. Retrieved 2019-11-01.
  3. ^ Lu-Lien Tan, Cheryl (2003-07-06). "Clothes Encounters; As the fashion world grows more aggressive about marketing clothes in movies, some wonder if hot films are beginning to resemble stylish ads". The Baltimore Sun. p. 1.N.
  4. ^ Fierro, Dina (2009-12-24). "OPI goes through the looking glass". The Gloss. Retrieved 2010-12-10.
  5. ^ "Industry Leaders Dell and OPI Partner to Deliver a New, Polished Laptop Collection". Reuters. 2009-10-07. Retrieved 2010-12-10.
  6. ^ Donaldson-Evans, Catherine (2003-09-23). "Pups Panting for "Pawlished" Nails". Fox News. Retrieved 2010-12-20.
  7. ^ / statement
  8. ^ joint statement
  9. ^ Moratto, Anne. "OPI Founder and CEO George Schaeffer to Step Down". Modern Salon.
  10. ^ Moratto, Anne. "OPI Founder and CEO George Schaeffer to Step Down". Modern Salon.