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A Nuru massage parlor in Montreal

Nuru is a Japanese erotic massage technique from Kawasaki, Japan. The technique requires one or more Nuru masseuses to rub their body against the client's body when both parties are nude and covered with an odorless and colorless massage lotion.[1] The word originates from the Japanese language and means "slippery/smooth".[2][3]

During the massage, participants will try to get the widest possible physical contact, triggering strong tactile sensations designed to relieve stress.[citation needed] The main component of the gel used in Nuru massages is the sulfated polysaccharide fucoidan, which is obtained from the leaves of the brown seaweed plant Sphaerotrichia divaricata. Chamomile, Azulene and other minerals are often added. There are pre-made versions of Nuru Gel available as well as powdered versions.

Often, Nuru massages are finished with a sexual act.[4] Along with other forms of sex work, Nuru massages are legal in rural areas in Nevada, US.[5][6]


  1. ^ Linda Zhang (2017-06-12). "What is a Nuru?". Retrieved 2017-08-19.
  2. ^ Valentin Nussbaum (October 2012). Die Nuru Massage. Bod Third Party Titles. ISBN 978-1-938699-30-6.
  3. ^ Nichi von Hodgson (2015-02-05). "Wie ich meine Bordell-Jungfräulichkeit verlor". Retrieved 2015-11-19.
  4. ^ Salinger, Alexa (2017). The Ultimate Guide to Backpage Ads. New York, NY: Amazon Digital Services. pp. 1–10.
  5. ^ (2015-05-09). "Sheri's Ranch Slides into Success with Now-Legal Nuru Massage Parlor". VegasNews. Retrieved 2015-11-19.
  6. ^ (2014-10-28). "Sheri's Ranch Opens First Legal Nuru Massage in the United States". VegasNews. Retrieved 2015-11-19.