Wikipedia

Nicolai Jørgensgaard Graakjær

Nicolai Jørgensgaard Graakjær (born 22.10.1972) is a Danish Professor at the Department of Communications and Psychology at Aalborg University. His research areas are music in advertising, sound branding, sounds of sports, and social psychology.[1]

Nicolai Jørgensgaard Graakjær
Born22.10.1972
Aarhus, Denmark
NationalityDanish
OccupationProfessor
EmployerAalborg University

Education and career edit

Nicolai Jørgensgaard Graakjær holds a degree in music (1997) and psychology (1999) from Aalborg University. From 1997 to 1999 he was also a guest lector at Aalborg University. Afterwards, he was a high school teacher for a year where he also completed the professional postgraduate teacher training. From 2000-2003 he was a teaching assistant. In 2008 he received his Ph.D. in music in tv-commercials[2] and he is a leading Professor in this area.[3]


Since 2010 he has been head of the knowledge group MÆRKK of the Department of Communications and Psychology at Aalborg University.[4] He has also been Editor-in-Chief for Mediekultur (2008-2012) and for MÆRKK – Æstetik og Kommunikation / Aalborg Universitetsforlag (2012-)[5].


Moreover, he has appeared in the media often.[6]

Publications edit

Nicolai Jørgensgaard Graakjær has published over 100 publications including 7 books


  • Graakjær, N. J. (2023). The Sounds of Spectators at Football. Bloomsbury Academic.
  • Jessen, I. B., & Graakjær, N. J. (Eds.) (2020). Medieæstetik - Politik, hverdagsliv og forbrugskultur. (1 ed.) Aalborg Universitetsforlag. MÆRKK – Æstetik og Kommunikation
  • Allingham, P., Graakjær, N. J., Grøn, R., & Jantzen, C. (Eds.) (2019). Stemningens æstetik. Aalborg Universitetsforlag. MÆRKK – Æstetik og Kommunikation No. 8
  • Graakjaer, Nicolai (27 November 2014). "Analyzing Music in Advertising". doi:10.4324/9781315770277. {{cite journal}}: Cite journal requires |journal= (help)
  • Graakjær, N. J., & Jessen, I. B. (Eds.) (2015). Selektion: Om udvælgelse af medietekster til analyse. Systime Academic. MÆRKK – Æstetik og Kommunikation No. 4
  • Graakjær, N. J. (2011). Musik i tv-reklamer: Teori og analyse. (1 ed.). Samfundslitteratur.
  • Graakjær, N. J., & Jantzen, C. (Eds.) (2009). Music in Advertising: Commercial Sounds in Media Communication and Other Settings. Aalborg Universitetsforlag.


Other selected publications:

  • Graakjær, Nicolai Jørgensgaard (2 January 2021). "Club Foot for football – on the (re)construction of meanings of music and football through a television title sequence". Sport in Society. 24 (1): 22–37. doi:10.1080/17430437.2020.1795133.
  • Graakjær, N. J. (2021). The sounds of Coca-Cola - on "Cola-nization" of sound and music. In J. Deaville, S-L. Tan, & R. Rodman (Eds.), The Oxford Handbook of Music and Advertising (pp. 397-413). Oxford University Press.
  • Graakjær, N. J. (2020). Sounds of soccer on-screen: A critical re-evaluation of the role of spectator sounds. The Journal of Popular Television, 8(2), 143-158. https://doi.org/10.1386/jptv_00015_1
  • Graakjær, N. J. (2020). ‘Listen to the atmosphere!’: On spectator sounds and their potentially disruptive role in a football simulation video game. The Soundtrack, 11(1-2), 39-55. https://doi.org/10.1386/ts_00004_1
  • Graakjær, N. J. (2019). Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018. Critical Discourse Studies, 16(5), 569-582. https://doi.org/10.1080/17405904.2019.1624184
  • Graakjær, Nicolai Jørgensgaard; Bonde, Anders (21 June 2018). "Non-musical sound branding – a conceptualization and research overview". European Journal of Marketing. 52 (7/8): 1505–1525. doi:10.1108/EJM-09-2017-0609.
  • Graakjær, N. J. (2014). The Bonding of a Band and a Brand: On Music Placement in Television Commercials from a Text Analytical Perspective. Popular Music & Society, 37(5), 517-537. https://doi.org/10.1080/03007766.2013.861242
  • Jessen, I. B., & Graakjær, N. J. (2013). Cross-media communication in advertising: exploring multimodal connections between television commercials and websites. Visual Communication, 12(4), 437-458. https://doi.org/10.1177/1470357213497665
  • Graakjær, N. J. (2012). Dance in the store: on the use and production of music in Abercrombie & Fitch. Critical Discourse Studies, 9(4), 393-406. https://doi.org/10.1080/17405904.2012.713208

[7][8]

References edit

  1. ^ "Nicolai Jørgensgaard Graakjær". Aalborg University's Research Portal. Retrieved 2021-06-23.
  2. ^ Graakjær, Nicolai Jørgensgaard (2008). "Musik i tv-reklamer - En tekstanalytisk undersøgelse" (in Danish). {{cite journal}}: Cite journal requires |journal= (help)
  3. ^ Deaville, James; Tan, Siu-Lan; Rodman, Ron, eds. (2021-04-12). The Oxford Handbook of Music and Advertising. Oxford Handbooks. Oxford, New York: Oxford University Press. ISBN 978-0-19-069124-0.
  4. ^ "MÆRKK - Media Aesthetics & Experience Design: Communication, Culture & Cognition". www.kommunikation.aau.dk. Retrieved 2021-06-23.
  5. ^ "Bogserie "MÆRKK – Æstetik og Kommunikation"". www.kommunikation.aau.dk. Retrieved 2021-06-23.
  6. ^ "Nicolai Jørgensgaard Graakjær". Aalborg University's Research Portal. Retrieved 2021-06-23.
  7. ^ "Nicolai Jørgensgaard Graakjær". Aalborg University's Research Portal. Retrieved 2021-06-23.
  8. ^ "Nicolai Graakjær". scholar.google.com. Retrieved 2021-06-23.
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