Nexxen (formerly Tremor International Ltd.) is a publicly traded advertising-technology company. Founded in 2007, it focuses on digital advertising with its stock trading publicly on both the Nasdaq and London Stock Exchange.
 | |
| Formerly | Tremor International Ltd., Marimedia, Taptica |
|---|---|
| Company type | Public |
| Industry | Advertising |
| Founded | 2007, in Israel |
| Headquarters | New York, United States |
Area served | Worldwide |
Key people | |
| Subsidiaries | |
| Website | tremorinternational.com/ |
History
editNexxen was founded as Marimedia in 2007 by Maia Shiran and Ariel Cababie. It began as an online advertising company with its principal technology platform Ad$Gadget launching in 2011.[1]
In November 2010, Hagai Tal and Ehud Levy acquired 50% of the company, with Hagai Tal becoming chief executive office in December 2013.[1] Levy was also a director and investor at Taptica, a mobile advertising technology company from which Marimedia would later take its name.[2]
In April 2014, Marimedia acquired a purchase option for Taptica in return for extending a $1.5 million credit line.[1] In order to fund the option, Marimedia listed on AIM in London May 2014, raising £17.9 million.[3] Marimedia purchased Taptica for $13.6 million in October 2014.[4][5]
In May 2015, the company issued a profit warning and said it planned to close its original business of Qadabra and focus solely on Taptica.[6]
In September 2015, the company acquired social marketing tech company AreaOne.[7] In 2016, Taptica acquired 57% of Japan-based Adinnovation for $5.7 million.[8] In 2017, Taptica acquired Tremor Video's demand-side platform for $50 million, a company from which they would later take their name.[9]
In December 2018, Hagai Tal stepped down as CEO after a US court ruled that he had concealed material facts during the sale of Plimus in 2011.[10]
In February 2019 Taptica merged with RhythmOne.[11] Both companies were listed on the stock exchange, so Taptica retained its listing and RhythmOne shares were converted into Taptica shares. Ofer Druker was announced in April 2019 as the CEO of the combined entity.[12] In June 2019 Taptica renamed itself to Tremor International. In 2020, the combined company acquired video ad platform, Unruly, from News Corp.[13] In September of 2022, Tremor International closed on the acquisition of Amobee for $239M.[14]
Tremor International rebranded as Nexxen in 2023.[15]
Services
editTaptica has developed an application that analyzes cell phone users' behaviors, spending and how the previous relate to demographic data such as age, gender and location, with the data then being used by advertisers.[16][17][18] Taptica sells advertisements based on complete transactions, such as registering for a game.[2]
References
edit- ^ a b c "Placing and Admission to AIM" (PDF). 22 May 2014. Retrieved 10 May 2019.
- ^ a b Orpaz, Inbal (December 4, 2012). "Start-up of the week / The guys who bring ads to your phones". Haaretz. Retrieved July 30, 2015.
- ^ "Marimedia Places GBP29.8 Million In Shares For AIM IPO". 22 May 2014. Retrieved 10 May 2019.
- ^ Loechner, Tyler (October 8, 2014). "Marimedia Acquires Taptica For $13.6 Million". Mediapost.com. Retrieved 27 July 2015.
- ^ Gallivan, Rory (October 28, 2014). "Israel's Matomy to Buy Austria's MobFox for $17.6 Million". The Wall Street Journal. Retrieved July 28, 2015.
- ^ "Small-cap Week, May 30". 29 May 2015. Retrieved 10 May 2019.
- ^ Schiff, Allison (8 September 2015). "Taptica shells out 17 million to acquire Facebook marketing partner areaone". Ad Exchanger. Retrieved 7 October 2015.
- ^ "Israeli mobile ad firm Taptica buys control of Japanese ad firm". Reuters. Retrieved 20 July 2017.
- ^ "Tremor Video Sells Demand-Side Platform to Taptica for $50 Million as Sector Consolidation Gathers Pace". Wall Street Journal. Retrieved 8 September 2017.
- ^ "Taptica plunges as boss exits". 5 December 2018. Retrieved 7 December 2018.
- ^ "Programmatic Companies Taptica and RhythmOne Merge in $176 Million Deal". 4 February 2019. Retrieved 5 April 2019.
- ^ "Taptica switches out CEO as RhythmOne underperforms". 5 April 2019. Retrieved 5 April 2019.
- ^ "Tremor International to Buy Video Ad Platform Unruly from News Corp". Adweek. Retrieved 13 February 2020.
- ^ "Tremor International - Tremor Announces Closing of Amobee Acquisition". September 13, 2022.
- ^ Shields, Ronan (12 June 2023). "Some will close their gates, others will open to programmatic". Digiday. Retrieved 1 August 2024.
- ^ Knight, Kristina (February 10, 2015). "Ecommerce Roundup: Mobile analysis and social connection". BizReport.com. Retrieved July 29, 2015.
- ^ Kaplan, David (May 10, 2015). "For Taptica's Lead Gen Strategy, Local Focus Works Best, Even For National Efforts". GeoMarketing.com. Retrieved July 29, 2015.
- ^ Schiff, Allison (February 5, 2015). "Taptica Taps Into Mobile User Behavior With New Analytics Tool". adexchanger.com. Retrieved July 30, 2015.