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SideReel is a website that offers users the ability to search for television shows, get new episode alerts, watch full episodes online and mark the episodes they've watched.[3] The company also announced it had surpassed 1 million unique visitors in one day. It is a TV community site with user discussions, reviews, and news. SideReel acts as a medium, connecting users to content centered on the shows that interest them and organizing the information around those shows.

Type of businessOnline media
Type of site
Video Portal / Entertainment Fansite
United States
ParentRhythmOne [1]
Alexa rankNegative increase 4,741 (August 2016)[2]
LaunchedFebruary 24, 2007; 12 years ago (2007-02-24)


SideReel launched in April 2007 and was featured in CNET's Webware "beta watch" that same month.[4]

In 2011, SideReel was acquired by Rovi Corporation,[5] and the site was launched.[3] The company also announced it had surpassed 1 million unique visitors in one day.[3]

In July 2013, Rovi spun off SideReel, along with AllGame, AllMovie, AllMusic, and Celebified, as All Media Network; the company's owners includes the original founders of SideReel and Ackrell Capital investor Mike Ackrell.[6][7][citation needed]

In 2014, a free SideReel app was launched, allowing fans to find, track and watch their favorite TV series on iOS devices.[8] The site's Android and iOS apps were later withdrawn as they were too unprofitable.[9]

Business modelEdit

SideReel compiles a comprehensive list of television shows and movies and aggregates content for them. The site provides links to view full episodes online, as well as a forum to discuss and review TV shows and movies.[10]

This site allows users to actively collaborate on updating site content, and uses Facebook Connect to foster user participation and a sense of community. Users of Connect can see what shows friends like, and share their favorites.[citation needed]


In 2010, an LA Times article was published using interviews with unnamed anti-piracy experts who accused SideReel of being a way for viewers to watch shows that are not available online by linking to pirated streaming sites. The company denied the charges, stating that it was merely a specialized search engine that points to legitimate sites and removes infringing links when notified of them.[10]


  1. ^ "Thank you for visiting the RhythmOne website for investors".
  2. ^ " Site Info". Alexa Internet. Retrieved 2016-08-22.
  3. ^ a b c "Rovi acquires SideReel, launches". 2011-03-01. Retrieved 2017-08-08.
  4. ^ Needleman, Rafe (April 27, 2007). "Beta watch: SideReel opens new video wiki". CNET.
  5. ^ "Rovi Buys Sidereel, Expands to the Web". March 1, 2011.
  6. ^ "Rovi Corporation Reports Second Quarter 2013 Financial Performance Announces Agreements to Sell Rovi Entertainment Store and Consumer Website Businesses". 2013-07-31. Archived from the original on 2017-08-08. Retrieved 2017-08-08.
  7. ^ "Digital Entertainment Veterans Launch 'All Media Network' to Perfect Digital Media Discovery". BusinessWire. December 3, 2013. Retrieved December 3, 2013.
  8. ^ "SideReel app lets fans watch and track their favorite shows on iOS devices". 2014-03-13. Retrieved 2017-08-08.
  9. ^ "An Important Update About the SideReel iOS and Android Apps". Retrieved 2018-08-02.
  10. ^ a b Chmielewski, Dawn C. (September 21, 2010). "Hollywood sounds alarm as streaming video websites enable a new wave of piracy". Los Angeles Times. Retrieved 2017-08-08.

External linksEdit