Neue Flora (Stage Theater Neue Flora) is a musical theatre in Hamburg, owned and operated by Stage Entertainment.

Stage Theater Neue Flora
Neue Flora Theater, 2010
Map
AddressStresemannstraße 159a, 22769
Hamburg
Germany
OwnerStage Entertainment
Capacity1,850
ProductionCurrent: vacant
July 2021: Wicked
August 2022: Mamma Mia!
Website
Stage Theater Neue Flora

History

edit

In 1987 Stella Entertainment was looking for a new musical theatre in Hamburg, after their success with Cats in the Operettenhaus. Together with the city they picked the Rote Flora, but after massive protests and after squatters took over the building Stella abandoned their plans. In Altona the company found a new site for their theater and after a construction period of 22 months and again many protest the theater opened in 1990 with Das Phantom der Oper.[1]

At the beginning of the millennium Stella Entertainment got into financial troubles, resulting in a bankruptcy. The Dutch company Stage Entertainment (Stage Holding at the time) acquired several parts of Stella Entertainment, including the Neue Flora in 2002.[2]

Productions

edit
Show Start End Producer Note
Das Phantom der Oper June 29, 1990 June 30, 2001 Stella Entertainment German premiere
Mozart! September 21, 2001 June 30, 2002
Titanic December 7, 2002 October 5, 2003 Stage Entertainment
Tanz der Vampire December 7, 2003 January 22, 2006
Dirty Dancing March 16, 2006 June 29, 2008 European premiere
Tarzan October 2, 2008 October 30, 2013 German premiere
Das Phantom der Oper November 28, 2013 September 30, 2015
Aladdin December 6, 2015 February 3, 2019 European premiere
Paramour (Cirque du Soleil) April 14, 2019 March 12, 2020
Wicked September 5, 2021 August 14, 2022
Mamma Mia! September 11, 2022 January 21, 2024
Hercules March 24, 2024 T.B.D. World premiere
edit

References

edit
  1. ^ NDR. "Hamburg Damals: 30 Jahre "Neue Flora"". www.ndr.de (in German). Retrieved 2021-03-26.
  2. ^ "Stage Holding übernimmt Stella-Musicals". beta.musikwoche.de. Retrieved 2021-03-26.

53°33′45″N 9°57′01″E / 53.56250°N 9.95028°E / 53.56250; 9.95028