Negro (candy)

Negro is a candy originating from Subotica which was invented by József Ruff[1] living and working in the Kingdom of Yugoslavia.[2] This brand of candies has been produced by Pionir (the successor of Ruff's confectionery production) since the 1920s[3] in Serbia[4]. In Hungary, it was produced by Győri Keksz until 2019. The product's slogan is "the chimney sweep of the throat". On its wrapper a chimney sweeper is depicted sweeping a chimney.[5] It gets its originally black colour from active carbon and anise which is similar in taste to licorice, and taste from menthol added. Its full recipe is an industrial secret.[6][7] Since 2018, production of Győri-branded Negro has been moved to Gebze, Turkey.[8]

FounderJózsef Ruff
Hungarian Negro
Serbian Negro candies

The name Negro has sometimes mistakenly been seen as racist.[9][10]


  1. ^ "INDUSTRIJA I INDUSTRIJALCI SUBOTICE (1918-1941)" (PDF). Retrieved 23 January 2018.
  2. ^ SZERBHORVÁTH GYÖRGY. "A szabadkai zsidóság történetéről" (PDF). Retrieved 23 January 2018.
  3. ^ "Najpoznatiji odžačar grla" (PDF). Retrieved 23 January 2018.
  4. ^ "Pionir d.o.o. - Artikli - Istorijat". Retrieved 23 January 2018.
  5. ^ "The wrapper of Negro". Retrieved 23 January 2018.
  6. ^ "A torok rejtélyes kémény-seprője". Népszabadság. 13 April 2005. Archived from the original on 11 February 2013. Retrieved 14 April 2013.
  7. ^ "Macskanyelvtől a pöttyösig". Szabad Föld. 23 May 2009. Retrieved 14 April 2013.
  8. ^ Origo. "Bezár a győri Negro gyár". (in Hungarian). Retrieved 2020-07-20.
  9. ^ "Lost in translation". Retrieved 23 January 2018.
  10. ^ "Negro Candy: A Racist Confectionery? - Bad Record Covers". Retrieved 23 January 2018.