Naugahyde is an American brand of artificial leather. Naugahyde is a composite knit fabric backing and expanded polyvinyl chloride (PVC) plastic coating. It was developed by Byron A. Hunter, senior chemist at the United States Rubber Company, and is now manufactured and sold by the corporate spin-off Uniroyal Engineered Products, LLC.

Its name, first used as a trademark in 1936,[1] comes from the name of Naugatuck, Connecticut, where it was first produced. It is now manufactured in Stoughton, Wisconsin.[2]


The primary use for Naugahyde is as a substitute for leather in upholstery. In this application it is very durable and can be easily maintained by wiping with a damp sponge or cloth. Being a synthetic product, it is supplied in long rolls, allowing large sections of furniture to be covered seamlessly, unlike animal hides.


An advertising campaign showing the fictional Nauga character, which has a vinyl hide

A marketing campaign of the 1960s and 1970s asserted humorously that Naugahyde was obtained from the skin of an animal called a "Nauga". The claim became an urban myth.[3] The campaign emphasized that, unlike other animals, which must typically be slaughtered to obtain their hides, Naugas can shed their skin without harm to themselves.[4] The Nauga doll, a squat, horned monster with a wide toothy grin, became popular in the 1960s and is still sold today.[5]

See alsoEdit


  1. ^ Trademark Electronic Search System, United States Patent and Trademark Office.
  2. ^ "Naugahyde Corporate Information". Archived from the original on July 14, 2011. Retrieved June 22, 2011.
  3. ^ Mikkelson, Barbara (February 18, 2007). "Naugahyde and Seek". Retrieved December 27, 2007.
  4. ^ "A Nauga Story". Uniroyal. Archived from the original on December 17, 2007. Retrieved December 27, 2007.
  5. ^ Nauga dolls, Uniroyal website.

External linksEdit