This ad contains content that is written like an advertisement. (August 2010)
|Industry||Oil refining, Lubrication, Chemistry|
|Hervé Amelot, CEO|
|Products||Motor oils, coolants, hydraulic fluids|
Founded in 1853 in New York, the Swan & Finch company started its activity in the sector of high quality lubricants. As of 1920, it turned to the international markets by exporting some of its portfolio brands like Aerul, Textul, Motul.
In 1932, Ernst Zaug negotiated the distribution in France of products of the Motul brand with Swan & Finch via his company Supra Penn. In 1953, the Swan & Finch centenary was celebrated with the worldwide launch of Motul Century, which became the first multigrade oil on the European market. However, Swan & Finch suspended its activities in 1957. Supra Penn bought back all title deeds and patents pertaining to the Motul brand, which was renamed for the company's chief product, becoming Motul S.A..
In 1966, Century 2100 appeared on the market. It was the first semi-synthetic car lubricant, a product that withstands constraints and mechanical loads ten-times higher than usual lubricants. In 1971, Motul innovated again with Century 300V, the first 100% synthetic car oil. Motul strengthened its international presence in the 1980s: in Germany with Motul Deutschland in 1980, Spain in 1988, the USA in 1989, Italy in 1994, Asia-Pacific in 2002, Russia and Brazil in 2005, and India in 2006. Moreover, Motul created a new activity in 2001: Motul Tech, specializing in industrial lubricants.
Today, Motul is present in more than 80 countries and designs elaborate and distributes lubricants with higher technical value-added. As a pioneer in many synthetic and semi-synthetic products, Motul has always favored innovation, research and development. The company is also a leader in the motorcycle lubricants market in France. In the motorsports field, many manufacturers trust Motul for its technological developments in car/bike racing. Motul has thus developed close relationships with manufacturers such as Nissan, Yamaha, Subaru, Toyota, Honda and Suzuki etc.
Trades and productsEdit
Motul was the first lubricant manufacturer to use the ester technology for the formulation of its 100% synthetic car oils by capitalizing on an innovation first invented for the aviation industry. The vegetable-based esters benefit from lubricating properties, anti-shear quality and exceptional resistance to high temperatures. "300V", Motul's flagship range, experienced great development thanks to its presence on the most prestigious car/bike races. Motul's research and development capacity is divided in two entities working respectively on "Automotive" (automobile, two-wheels, boat) and "Industrial" lubricants.
- Four-stroke engine
- Two-stroke engine
- Scooter oil
- Fork oil
- Shock oil
- Brake fluids
- Maintenance products
- Soluble oils
- Neat oils
- Forming products
- Tempering oils
- Tempering polymers
- Special products
- Machinery lubrication
These products are used in many areas: the steel industry, mechanical engineering, machinery and equipment manufacturing, the cement industry, the food industry, pharmacy and cosmetics, wood, glass and minerals, chemistry, plastics and rubber processing, watchmaking, the textile industry, auto and car parts manufacturers, rail transport, and aeronautics.
As a specialist in synthetic oils, Motul has become the partner of many manufacturers and sports teams for its technological developments in mechanical sports, car and motorcycle racing. Motul is present in many international competitions as official team supplier: MotoGP, Road racing, Trial, Enduro, Endurance, Superbike, Supercross, Rallycross, World Rally Championship, FIA GT, Le Mans 24 Hours, Spa 24 Hours, Le Mans Series, rally raid, Paris-Dakar, F3, etc. In 1977, Motul won its first Motorcycle World Champion title, in the Road Racing category, with Takazumi Katayama on a Yamaha 350.