Mental Health Awareness Month
Mental Health Awareness Month (also referred to as "Mental Health Month") has been observed in May in the United States since 1949, reaching millions of people in the United States through the media, local events, and screenings.
Mental Health Awareness Month was started in the United States in 1949 by the Mental Health America organization (then known as the National Association for Mental Health). Each year in mid-March Mental Health America releases a toolkit of materials to guide preparation for outreach activities during Mental Health Awareness Month. During the month of May, Mental Health America, its affiliates, and other organizations interested in mental health conduct a number of activities which are based on a different theme each year.
Themes from recent years include:
|2019||#4Mind4Body||After a successful #4Mind4Body campaign in 2018, this theme was chosen again and expanded on for 2019 "with a set of new resources that are best characterized as essential parts of everyone’s recovery toolkit."|
|2018||Fitness #4Mind4Body||The 2018 theme was Fitness #4Mind4Body. It tracks closely with the Fit for the Future theme of the June 2018 conference. During the month of May, it focused on what individuals can do to be fit for their own futures – no matter where they happen to be on personal journeys to health and wellness.|
|2017||Risky Business||The 2017 theme for Mental Health Month was Risky Business. It focused on the importance to educate people about habits and behaviors that increase the risk of developing or exacerbating mental illnesses, or could be signs of mental health problems themselves. These include risk factors such as risky sex, prescription drug misuse, internet addiction, excessive spending, marijuana use, and troublesome exercise patterns.|
|2016||Mental Illness Feels Like||The 2016 theme for Mental Health Month was - Life with a Mental Illness - and called on individuals to share what life with a mental illness feels like for them in words, pictures and video by tagging their social media posts with #mentalillnessfeelslike (or submitting to MHA anonymously).
The campaign intends to encourage people to speak up about their own experiences, to share their point of view with individuals who may be struggling to explain what they are going through—and help others figure out if they too are showing signs of a mental illness.
|2015||B4Stage4||The 2015 theme for Mental Health Awareness month was B4Stage4. " Addressing mental health before Stage 4 calls attention to the importance addressing mental health symptoms early, identifying potential underlying diseases, and planning an appropriate course of action on a path towards overall health. One way of doing so is by taking a mental health screening - a free, confidential, anonymous questionnaire - to assess symptoms and risk factors for mental health conditions.|
|2014||Mind Your Health||The theme for the 2014 Mental Health Awareness month was “Mind Your Health”. A focus of that year's theme was to create a motivational effort that will put toward the goal of building public recognition in regards to the importance of mental health and to the overall health and wellness of those around us. The association hopes to inform United States citizens of the connection between the mind and body; and intends to provide advice, tips and strategies that will encourage people to take positive actions and protective measures for one’s own mental health, and whole-body health.|
|2013||Pathways to Wellness||Pathways to Wellness—the 2013 theme for Mental Health Awareness Month—called attention to strategies and approaches that help all Americans achieve wellness and good mental and overall health.|
|2012||Healing Trauma's Invisible Wounds||The 2012 theme - Healing Trauma's Invisible Wounds - aimed to bring to light the many sources of trauma, its profound health effects, the cost to trauma survivors and society, and new hope for healing.|
|2011||Do More for 1 in 4||The 2011 theme - Do More for 1 in 4 - was based on a 2005 NIMH statistic indicating that as many as 1 in 4 American adults had a diagnosable mental health condition in a given year. The theme acted as a call to action for Americans to help the 1 in 4 American adults in their lives who are living with a diagnosable, treatable mental health condition, and was used to highlight treatment and recovery programs.|
|2010||Live Your Life Well||In 2010, the theme was 'Live Your Life Well'. 'Live Your Life Well' was a theme designed to encourage people to take responsibility for the prevention of mental health issues during times of personal challenge and stress. The message was to inform the public that many mental health problems could be avoided by striving toward and making positive lifestyle choices in the ways we act and think.|
|2009||Live Your Life Well||'Live Your Life Well' was a theme designed to encourage people to take responsibility for the prevention of mental health issues during times of personal challenge and stress. The message was to inform the public that many mental health problems could be avoided by striving toward and making positive lifestyle choices in the ways we act and think.|
|2008||Get Connected||The 2007 theme focused on an essential component of maintaining and protecting mental health and wellness: social connectedness. Materials encouraged discussion of the many ways of creating connections that support mental health and well-being, including: family, friends and others that form an individual’s social support network; the community at-large; and health care professionals, when needed.
The 2008 campaign aimed to: increase recognition that mental health is fundamental to overall health and well-being; increase awareness of the role of social connectedness in promoting mental health and protecting mental health during times of adversity, particularly when one is experiencing significant life stressors; and increase recognition of the signs and symptoms of mental health conditions, with an emphasis on stress and depression, and the importance of connecting with a health care provider early.
Its purpose is to raise awareness and educate the public about: mental illnesses, such as the 18.1% of Americans who suffer from  depression, schizophrenia, and bipolar disorder; the realities of living with these conditions; and strategies for attaining mental health and wellness. It also aims to draw attention to suicide, which can be precipitated by some mental illnesses. Additionally, Mental Health Awareness Month strives to reduce the stigma (negative attitudes and misconceptions) that surrounds mental illnesses. The month came about by presidential proclamation.
Mental Health America is not the only organization to run campaigns throughout May. Many other similar organizations choose to host awareness observances that coincide with Mental Health Awareness month. National Children's Mental Health Awareness Day is one such campaign. This event is sponsored by the Substance Abuse and Mental Health Services Administration in partnership with other non-profit and advocacy organizations.
Twitch.tv / Twitch has made an effort to participate in mental health awareness month as well, first with a blog post in 2018  then with an email in 2019 directing users to the Twitch Cares: Mental Health Support & Information page. The Twitch Cares page provides links to hotlines, games built on evidence-based therapeutic principles, and guidance on how to help viewers and streamers alike with specific resources for LGBTQ+ users. Streamers like MommaFoxFire place emphasis on mental health awareness during mental health awareness month and beyond to help lessen the stigma around talking about mental health. 
Other months and weeks throughout the year are designated to raise awareness around specific mental health conditions or the mental health of different demographic groups (Minority Mental Health Month, Mental Illness Awareness Week, National Depression Screening Day, etc.).
- "May is Mental Health Month". Retrieved 2014-10-30.
- "May is Mental Health Month 2019 4MIND4BODY" (PDF). Retrieved 2019-05-22.
- Wallace, Erin (May 1, 2016). "Mental Health America Press Release". Retrieved August 25, 2016.
- "Mental Health America".
- Vetzner, Steve (April 22, 2013). "Mental Health America Press Release". Retrieved August 25, 2016.
- Mental Health America Press Release Archives
- Vetzner, Steve. "May is Mental Health Month; Calls Attention to Pathways to Wellness". Mental Health America. Retrieved 1 April 2014.
- "Facts & Statistics | Anxiety and Depression Association of America, ADAA". Adaa.org. Retrieved 2019-10-11.
- "Presidential Proclamation - National Mental Health Awareness Month, 2013". whitehouse.gov. 2013-04-30.
- "Streamers, help us spread Mental Health awareness this month". Retrieved 2019-05-22.
- "Twitch Cares: Mental Health Support & Information". Retrieved 2019-05-22.
- "MommaFoxFire Twitch Channel". Retrieved 2019-05-22.