Open main menu

Mawdoo3, (in Arabic: موضوع‎; literally "Subject"), is a comprehensive online Arabic content publisher, based in Jordan,[2] that uses the wiki system similar to Wikipedia, and provides premium quality Arabic content. Mawdoo3 was initially established in 2010 by Mohammad Jaber and Rami Al Qawasmi, and officially launched in 2012. It won the first prize for the Queen Rania National Entrepreneurship Award for the category of universities and academics in 2011.[3] And since that time, Mawdoo3 has evolved in many directions but consistently provided credible Arabic content to the Arab world culminating as the world's first Arabic website with more than 42 million unique visitors every month.[4]

Mawdoo3 Logo.png
Mawdoo3 Screenshot.png
The Home Page in Mawdoo3
Type of site
Internet Content Publisher
Available inArabic
OwnersMohammad Jaber, Rami Qawasmi
Alexa rankPositive decrease 569 (February 2019)[1]
Current statusActive
Written inwiki, which set to quickly expand the online Arabic content via its growing library of over 140k articles to date, dealing with all aspects of different types of human knowledge, by providing the information in a simplified manner to Arabic internet users worldwide.[4] has also started its journey in the field of Artificial Intelligence (AI), with a particular focus on Arabic NLP products capable of covering the Arabic dialects and build the components of Mawdoo3 Arabic speaking digital assistant, which they call it “Salma”, which they announced on March 2018 on Lynx 2018.[5]




The Idea of Mawdoo3 began with Mohammed Jaber, who, when he was studying at the Hashemite University in Jordan, said: "The idea of the project came in late 2009 from reading a book about e-marketing during my summer vacation, which prompted me to read further. I bought three specialized books and read them, which revealed to me the opportunity to build a project to develop a keyword analysis service in Arabic".[6]

In 2010, Jaber and Rami al-Qawasmi founded Mawdoo3 with personal money and that of family and friends. The startup was the recipient of a first prize for the Queen Rania Business Plan Competition Award in 2011, while they were still students. It was launched in 2010.[3]

Investments and partnershipsEdit

In August 2015, Mawdoo3 announced that it had received $1.5 million in Series A funding from Dubai based investor “EquiTrust”, as a result of a witnessed remarkable increase in the traffic with more than 20 million visits per month, of which 12 million are unique with a majority of the traffic coming from Saudi Arabia, followed by Egypt and Jordan.This funding was to be invested in supporting Arabic content and increasing the number of Arabic pages on the Internet as per the announcement.[7][3][8]

In addition, Mawdoo3 entered into partnerships with a number of publishers and institutions to provide them with high quality content: Mutah University, Queen Rania Center for Entrepreneurship, the Islamic World Academy of Sciences, Medical Reference Altibbi, and the technical Arabic dictionary "".[9]

In July 2018, Mawdoo3 announced that it had received $13.5 million in their series B round of funding, led by U.K.-based Kingsway along with U.S.-based Endure Capital.[10]


In early 2016, with approximately 17 Million users, Mawdoo3 was announced as the world's first Arabic website.[11]

In early 2017, Mawdoo3 AI was founded, A fine-tech division of Mawdoo3 with a mission of creating an Arabic speaking conversational agent that answers factoid questions.

In 2018, Mawdoo3 announced reaching 45M[10] unique users, achieving a growth rate of approximately 43% of what they have in 2016.[4]


In March 2018, Mawdoo3 launched its beta web services of the most comprehensive Arabic NLP toolkit for developers ( The API-based developer library exceeds state of the art accuracy in most of the NLP tasks including but not limited to: Automatic diacritization, named entity recognition, coreference resolution, sentiment analysis and Arabic text to speech.

Mawdoo3 NLP toolkit was designed to serve as building components of Mawdoo3 Arabic speaking digital assistant, Salma, that answers factoid questions from Mawdoo3 platform. Salma is planned also to be provided as an Arabic voice interface service for enterprises in sectors like travel, automobile, telecom and electronics.[5]

The way it worksEdit

Mawdoo3 uses the wiki system, but unlike Wikipedia, adopts a more centralized operation model to create and upload content. The team is composed of 20 full-time employees, as well as hundreds of writers divided into paid experts and contributors, who write on specific topics according to special content strategy. It publishes original informational articles and rejects opinion, news, and promotional pieces. Prior to publishing, an in-house auditing team verifies the content of every article for plagiarism, and checks for correct language use. Translated articles are also welcome.[9]



According to the Alexa website (July, 2018), the distribution of the Arab visitors is as follow:[8]

Order Country Percent of Visitors
1   Egypt 20.0%
2   Saudi Arabia 14.3%
3   Algeria 13.1%
4   Sudan 9.2%


  1. ^ " Traffic, Demographics and Competitors - Alexa". Retrieved 4 February 2019.
  2. ^ "Company Overview of Mawdoo3". BloombergBusiness. Retrieved November 15, 2015.
  3. ^ a b c Lucy Knight (August 19, 2015). "Jordan's Mawdoo3 gets $1.5M in Series A funding". Wamda. Retrieved November 15, 2015.
  4. ^ a b c "Mawdoo3 Case Study". Amazon Web Services. Retrieved 15 July 2018.
  5. ^ a b "Move Over Siri, in the Middle East Salma Has Your Number". endeavor. Retrieved 15 July 2018.
  6. ^ "'Mawdoo3' won the first prize for the Queen Rania National Entrepreneurship Award in 2011". Khaberni (in Arabic). Jordan. September 19, 2011. Retrieved November 15, 2015.
  7. ^ Jane Hosking (September 7, 2015). "Online Encyclopedia Mawdoo3 Receives $1.5 Million in Funding". Venture Magazine. Retrieved November 15, 2015.
  8. ^ a b Alexa: Mawdoo3.
  9. ^ a b Parwine Hamandi (October 1, 2015). "World's Largest Arabic Web Encyclopedia Gets $1.5M Investment". ArabNet. Retrieved November 15, 2015.
  10. ^ a b "Venture capital loves success. Want proof?". Retrieved 2018-08-02.
  11. ^ "Website created by 2 young Jordanians in a coffee shop 6 years ago becomes most popular in Arabic". US News. Retrieved 15 July 2018.