Manitoba Blue Cross is a not-for-profit health benefits provider headquartered in Winnipeg, Manitoba, Canada.

Manitoba Blue Cross
Company typeNot-for-profit corporation
IndustryHealth Insurance
Dental Insurance
Travel Insurance
FoundedWinnipeg, MB (1974)
HeadquartersWinnipeg, MB
Key people
Benjamin Graham; President and CEO
WebsiteOfficial website Edit this at Wikidata



Affiliated with the Canadian Association of Blue Cross Plans, Manitoba Blue Cross was founded in 1974.[1] Its history, however, dates back to 1938 when the Manitoba Hospital Services Association (a non-profit, hospital-sponsored association and the first organization to operate as Manitoba Blue Cross) began offering hospital benefits on a prepaid basis.[2][better source needed]



Manitoba Blue Cross, with its subsidiary Blue Cross Life, provides health, dental, employee assistance, life, disability and travel coverage for over half a million Manitobans.[3] In 2018, it was named a 2018 Manitoba Top Employer by MediaCorp Canada.[4]

Community initiatives


Manitoba Blue Cross is the primary contributor of funding and administrative support for the Manitoba Medical Services Foundation (MMSF), a foundation which supports scientific research that advances and maintains the health and welfare of Manitoba residents.[5]

Manitoba Blue Cross also supports the Children's Wish Foundation,[6] providing free travel coverage to Manitoba children and their families any time a travel wish is granted.[7]


  1. ^ "Manitoba Blue Cross | Better Business Bureau® Profile". Better Business Bureau.
  2. ^ HALL, M. CLEMENT (2013-10-25). THE CANADIAN HEALTH SYSTEM. ISBN 978-1-304-56689-8.
  3. ^ "Who We Are | Manitoba Blue Cross". Manitoba Blue Cross.
  4. ^ "Manitoba's Top Employers - 2018".
  5. ^ "Partnerships – Manitoba Medical Service Foundation". Manitoba Medical Service Foundation.
  6. ^ Verma, Sandeep (April 27, 2023). "BLUE CROSS® PROVIDES A 5-YEAR TRANSFORMATIONAL PARTNERSHIP WITH MAKE-A-WISH® CANADA". Make-A-Wish Canada. Retrieved January 6, 2024.
  7. ^ "Community Wellness | Manitoba Blue Cross". Manitoba Blue Cross.