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Makeful is a Canadian pay television channel owned by Blue Ant Media. It broadcasts lifestyle programming focusing on do-it-yourself projects such as food, design, style, and crafts in connection with maker culture, from which the channel takes its name.

Makeful
Makeful TV.png
LaunchedMarch 5, 2005; 14 years ago (2005-03-05)
Owned byBlue Ant Media
Picture format480i (SDTV)
SloganInspiration in the making
CountryCanada
LanguageEnglish
Broadcast areaCanada
HeadquartersToronto, Ontario
Formerly calledBiteTV (2005–2015)
Websitetv.bemakeful.com
Availability
Satellite
Bell TVChannel 530
Shaw DirectChannel 368 / 68
Cable
Available on some cable systemsChannel slots vary on each provider
Starhub TV
(Singapore)
Channel 436 (HD)
IPTV
Bell Aliant Fibe TVChannel 213
Bell Fibe TVChannel 530
Bell MTSChannel 322
Optik TVChannel 502
SaskTelChannel 162
VMediaChannel 106
unifi TV (Malaysia)Channel 528 (HD)

The channel was first launched on March 5, 2005 and relaunched under its current name on August 24, 2015.

Contents

HistoryEdit

BiteTVEdit

In December 2001, Glassbox Television was given approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a Category 2 digital specialty channel tentatively called Short TV, a channel described as "devoted entirely to short form films shot on film, video or created with computer animation. Short TV will showcase Canadian and international cutting edge short form films, from 1 to 40 minutes in length."[1]

The channel was launched on March 15, 2005 as BiteTV, a youth-oriented channel aimed at a male audience that broadcast short-form programming including comedy, videography and gaming, animation, and professional and amateur productions. BiteTV was also built on being an interactive television channel that delivered on-air interaction, online participation, wireless downloading, and PC and mobile chat-to-screen directly on the television.

BiteTV logo used from 2010 to 2013.

In June 2010, the CRTC gave Glassbox Television approval for an amendment to its nature of service, allowing it to de-emphasize its focus on short-form programming; with the amendment, BiteTV's programming would instead of consisting entirely of short-form programming, must "predominantly" feature such programming. The CRTC also granted BiteTV the ability to add sitcoms and feature films, among other programs.[2] In response to the CRTC decision, on October 22, 2010, BiteTV underwent a format and logo change, focusing entirely on comedy programming, incorporating sitcoms and feature films to its schedule, including additional sketch comedy and stand-up programs.[3]

Sale to Blue Ant MediaEdit

On April 11, 2011, it was announced that Blue Ant Media would acquire a controlling interest in Glassbox Television. Blue Ant Media initially acquired a 29.9% stake in the company, with the option to expand their stake up to 75% which would give the company controlling interest. The company would later be purchased outright by Blue Ant Media in the summer of 2012.

On February 13, 2013 Bite got a new logo as "biTe". There new logo was a typewriter like-feel, 2 new core colors: Eggplant Purple and Gold Yellow, and a new era. There longtime mascot "B" was also retired on this date. In 2013, Bite teamed up with Mondo Media and YouTube to create Bite on Mondo, a program in which content creators pitched ideas for new shows. The pitches are funded through Mondo and use YouTube's popularity to decide whether or not they will be picked up. The winning pitches were broadcast on Bite on August 29, 2014.[4][5] In October 2014, parent company Blue Ant Media, Mondo Media, and Corus Entertainment announced that Teletoon would air a new series featuring shorts from the program. It was expected to premiere in 2016 on Teletoon at Night, but instead premiered on September 4, 2015 as Night Sweats on Adult Swim.[6][7]

 
Last Bite logo, 2013 to 2015.

In its final years, Bite aired more general-interest shows such as Cops, Destination Fear, and Party Down South.

On-screen and interactive featuresEdit

Before rebranding as a comedy channel, BiteTV maintained a multi-panel visual format that differed from most other television channels, with content surrounding programs being broadcast on the channel consisting a display of on-air promotions and upcoming shows, a BiteTV office webcam, a status bar to show the remaining time left in the show, and a feature called "The Crawl" that contained pointless facts, weird laws, updates on programming, and the PC Chat 2 Screen function.

The PC Chat 2 Screen was a function created by BiteTV that let viewers interact with the channel and other viewers by letting them make comment that would appear on-air within minutes. As with early user-generated content meant for television (mainly seen then on MTV and Tech TV), it was subject early on to contributions from viewers containing either inappropriate content or spam links which were not vetted before coming to air, requiring BiteTV to institute human and automatic moderation to keep content broadcast-safe.

AwardsEdit

In May 2006, BiteTV won the Pixel award from the 2006 Canadian New Media Award in the category of Excellence in Cross-Platform.[8] In April 2007, BiteTV won an International Emmy in the category of "Interactive Channel".[9]

Makeful (2015-Present)Edit

In July 2015, Cogeco's website reported that BiteTV would end their current branding and format on August 24, 2015. On August 18, 2015, it was announced that Bite would be rebranded as Makeful, described as "a new lifestyle specialty channel celebrating the maker community and the creation of one-of-a-kind, handmade goods."[10] The channel rebranded as scheduled on August 24,[11] beginning with a programming slate including Miguel's Feast, Fix It & Finish It, and French Collection.

ReferencesEdit

  1. ^ Decision CRTC 2001-770, CRTC, 2001-12-20
  2. ^ Broadcasting Decision CRTC 2010-362, CRTC, 2010-06-10
  3. ^ BITE TAKES FUNNY SERIOUSLY WITH NEW LOOK AND HIT COMEDY TV PROGRAMMING, CNW, 2010-10-18
  4. ^ BLUE ANT MEDIA & MONDO MEDIA TEAM UP WITH YOUTUBE TO LAUNCH $3 MILLION ANIMATED COMEDY PROGRAM IN CANADA, Blue Ant Media, 2013-11-3
  5. ^ https://tvschedule.zap2it.com/overview.html?programSeriesId=SH01965850
  6. ^ BLUE ANT MEDIA AND MONDO MEDIA ANNOUNCE BROADCAST DEAL WITH CORUS ENTERTAINMENT FOR NEW PRIMETIME ANIMATED SERIES, Blue Ant Media, 2015-1-20
  7. ^ Patel, Sahil (October 10, 2014). "Blue Ant and Mondo Media's 'Bite On Mondo' Gets TV Show with Corus". Videoink. Retrieved January 20, 2015.
  8. ^ BITE TV WINNER IN SIXTH-ANNUAL CANADIAN NEW MEDIA AWARDS Archived 2009-08-22 at the Wayback Machine; Glassbox Television; 2006-05-31
  9. ^ Canadian firms scoop interactive Emmy awards; CBC; 2007-04-20
  10. ^ "UPDATED: Bite TV to become Makeful on Monday". August 18, 2015. Retrieved August 18, 2015.
  11. ^ Bite TV being crafted into Makeful Playback Magazine 08-19-2015

External linksEdit