Maison Yoshiki Paris is a luxury fashion brand of ready-to-wear created by Yoshiki. The brand was announced in Paris in July 2023 and debuted at Milan Fashion Week in February 2024.
 Maison Yoshiki Paris logo as displayed at Milan Fashion Week FW 2024/25 | |
| Industry | Fashion |
|---|---|
| Founded | 2023 |
| Founder | Yoshiki |
| Products | Apparel, Accessories, Shoes, Glassware |
| Website | www |
History edit
Japanese musician and composer Yoshiki's connection to fashion began as a child of parents who were in the kimono business, which led to his creation of his fashion line Yoshikimono in 2011.[1]
On July 4, 2023, Yoshiki announced the establishment of his high-fashion brand Maison Yoshiki Paris, which will produce ready-to-wear apparel for the international market.[2][3] The brand will also produce wine and champagne glasses in collaboration with French crystal maker Baccarat.[4] Kuki de Salvertes, who has worked with many designers including Vivienne Westwood and Raf Simons, was appointed as the fashion brand's development director.[5]
In February 2024, Maison Yoshiki Paris debuted at Milan Fashion Week Fall/Winter 2024/25 at Bocconi University as part of the official calendar.[6] The runway show featured an onstage musical performance by Yoshiki (including new songs and a collaboration with Hiroshi Fujiwara)[7] and the production team included fashion stylist Carlyne Cerf de Dudzeele, casting director Maida Gregori Boina, hair stylist Odile Gilbert, and makeup artist Kabuki.[8]
Style edit
Yoshiki has stated that he intends for the brand to present genderless designs that can reach a global market while using fabrics locally sourced from France and Italy.[9]
Critical response edit
Vogue Magazine praised the "perfect harmony" of "glamour and drama" in Yoshiki's designs,[6] and Women's Wear Daily highlighted "the loud aesthetics core to Yoshiki’s creativity."[9]
New York Magazine's The Cut said the 2024 debut line at Milan Fashion Week had "performance quality",[10] and Rain Magazine called the collection "a beacon of innovation and elegance".[8]
References edit
- ^ Kageyama, Yuri (March 9, 2011). "Yoshiki seeks global rock glory for X Japan". ISSN 0190-8286. Retrieved February 29, 2024.
- ^ "The Launch of Maison Yoshiki at the Mandarin Oriental in Paris". Say Who - le média des communautés influentes de notre époque. Retrieved February 29, 2024.
- ^ "X JAPANのYOSHIKIがウィメンズ始動、秋のパリコレでデビュー 「エッジーでセクシー」と本人". WWDJAPAN (in Japanese). July 5, 2023. Retrieved February 29, 2024.
- ^ FASHIONSNAP (July 7, 2023). "アーティストYOSHIKIが手掛ける新ブランドがデビュー、今秋のパリコレで発表へ". FASHIONSNAP [ファッションスナップ] (in Japanese). Retrieved February 29, 2024.
- ^ "YOSHIKI、過労で倒れる". BARKS (in Japanese). August 31, 2023. Retrieved February 29, 2024.
- ^ a b "At Maison Yoshiki, Modern Tailoring and Hard-Edged Details Make for Perfect Harmony". Vogue. February 22, 2024. Retrieved February 29, 2024.
- ^ "MAISON YOSHIKI Debuts at Milan Fashion Week F/W 24/25". Fabuk Magazine. February 21, 2024. Retrieved February 29, 2024.
- ^ a b Benjamin, Mark (February 22, 2024). "MAISON YOSHIKI PARIS Ushers in a New Fashion Era at Milan's Fall/Winter 2024/25 Week". Rain. Retrieved February 29, 2024.
- ^ a b Carrera, Martino (February 21, 2024). "Maison Yoshiki: The Fashion Way Into a Rock Star's Lifestyle". WWD. Retrieved February 29, 2024.
- ^ Horyn, Cathy (February 22, 2024). "The Italians Call It 'Gentle Luxury'". The Cut. Retrieved February 29, 2024.