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Hiroshi Fujiwara (藤原ヒロシ, Fujiwara Hiroshi) (born 1964) is a Japanese musician, producer, and designer.
Fujiwara was born in Ise, Mie. He moved to Tokyo at eighteen and became a standout in the Harajuku street fashion scene. During a trip to New York City in the early 1980s he was introduced to hip hop; taking American records back to Tokyo, he became one of Japan's first hip hop DJs, and is credited with popularizing the genre in Japan. He subsequently went into music producing, specializing in remixes.
He is known as a godfather of Ura-Harajuku fashion and is a globally influential streetwear designer, including being the pioneer for Nike's "HTM" line, and the "Fenom" line for Levis. He launched his first brand, Good Enough, in the late 1980s.
Good Enough eventually gave way to a new project: Fragment Design, the brand which Fujiwara dedicates most of his time as a creative to in today's time.
In 2003, he appeared in the film Lost in Translation. As a musician, he has collaborated with many artists, among them are his friends Kahimi Karie, Janis Ian, Ua, and Eric Clapton. In 2003 he designed a guitar for Clapton which was custom made by Martin Guitars for some performances in Japan. After an initial run of eight, Martin built a total of 476 of these ornate black guitars. Another Fujiwara-Clapton guitar followed in 2006.
- "Hiroshi Fujiwara: International Man of Mystery" Archived 2012-08-01 at the Wayback Machine, 2005, Theme
- The Magazine.com Archived 2014-03-17 at the Wayback Machine
- Hiroshi Fujiwara profile
- "Martin Guitar". Archived from the original on 2012-03-26. Retrieved 2011-07-09. CS1 maint: discouraged parameter (link)
- Imprinttalk site
- Imprintlab site
- Blog at Honeyee.com (in Japanese)
- Interview with Hiroshi at Theme Magazine (in English)
- Interview with Hiroshi at Complex.com (English)
- The Cult of Collaboration panel at Imprint Culture Lab 2008 (in English)
- HF x jeffstaple 1on1 at Imprint Culture Lab 2008 (in English)
- Advisory Staff Blog (in Japanese)
- Fujiwara Hiroshi at Instagram (in English)