The BlockParty Series started in Lagos, Nigeria as Mainland BlockParty in 2018. The party series comprises Island BlockParty, Capital BlockParty, Garden BlockParty, Premier BlockParty, Gold BlockParty, and a BlockParty pop-up at Afro Nation. The music festival is held monthly on the last Sunday of the month except for the anniversary edition on 1 January.[1] It holds in various cities including Abuja, Port Harcourt, Ibadan, and Accra. The party series is produced by TopBoy Entertainment and Plug Live[2] It is one of West Africa’s biggest monthly youth festivals by attendance drawing considerable media attention internationally.[3]
| Mainland BlockParty | |
|---|---|
 | |
| Status | Active |
| Genre |
|
| Date(s) | Last Sunday's |
| Frequency | Monthly |
| Location(s) | Lagos |
| Country | Nigeria |
| Years active | 2018–present |
| Organised by |
|
| Website | www.mainlandblockparty.com |
History edit
Mainland BlockParty is organized by Tobi Mohammed,[4] Moyo Shomade, Bizzle Osikoya, and Asa Asika.[5] It was created to celebrate youth culture and promote cross-cultural connections across several African cities.[6] The event is held monthly at Secret Garden, Ikeja. It has partnered with MTV Base,[7] Spotify,[8] Jameson,[9] Johnnie Walker,[10] and A Whitespace Creative Agency.[11] On 12 November 2016, BlockParty in partnership with A Whitespace Creative Agency, to launch the AWCA BlockParty.[11]
Discography edit
On 8 August 2020, Mainland BlockParty presented a collaborative single with Victony titled "Space & Time",[12] as the first single off its collaborative extended play with Victony titled Saturn.[13] On 8 April 2021, Mainland BlockParty released a compilation studio album titled Confluence Project in partnership with Jameson Irish Whiskey,[14] featuring Alpha P, Fave, Naeto C, Ladipoe, Terry Apala, Bnxn, and Joeboy. Exclusively produced by Tobi Mohammed, with additional production from Sess The PRBLM Kid, SynX, and Adey.[14]
References edit
- ^ "Mainland Block Party cultivates a community celebration of music in Nigeria". Mixmag. Retrieved 18 March 2024.
- ^ Rys, Dan (16 August 2023). "Meet The Plug, the Nigerian Music Company Behind Afrobeats Stars Davido, Ckay & More". Billboard. Retrieved 18 March 2024.
- ^ "In Photos: BlockParty in Lagos". Crack Magazine. Retrieved 18 March 2024.
- ^ "Tobi Mohammed's BlockParty Series: Nurturing Talent in the Music Industry". TurnTable. Retrieved 17 April 2024.
- ^ "Davido and Adekunle Gold announced for Nigeria's BlockParty festivals". Crack Magazine. 13 December 2023. Retrieved 18 March 2024.
- ^ "Culture". Mainland BlockParty. Retrieved 18 March 2024.
- ^ Ajayi, Lekan (6 March 2019). "Mtv Base Takes Over Mainland Block Party For Anniversary Celebration". BrandCrunch Nigeria. Retrieved 18 March 2024.
- ^ Korie, Samuel. "West Africa's Biggest Festival, Block Party Partners with Spotify To Bring Music Closer To You". txtmag.com. Retrieved 18 March 2024.
- ^ "Jameson, Mainland Block Party, power 'Confluence Project' to unify Nigerian music". The Guardian Nigeria News. 8 April 2021. Retrieved 18 March 2024.
- ^ Nwangwu, Adaora (1 September 2022). "Johnnie Walker's Walker District Secures Lagos Mainland". The Culture Custodian (Est. 2014.). Retrieved 18 March 2024.
- ^ a b "Block party, fashion weekend and a little strange thing". The Guardian Nigeria News. 12 November 2016. Retrieved 18 March 2024.
- ^ "New Music: MainlandBlockParty & Victony – Space & Time". BellaNaija. 8 August 2020. Retrieved 18 March 2024.
- ^ "New EP: Victony & MainlandBlockParty – Saturn". BellaNaija. 29 August 2020. Retrieved 18 March 2024.
- ^ a b "Joeboy, LadiPoe, Sess, Naeto C and more feature on MainlandBlockParty's, 'Confluence Project Vol. 1'". Pulse Nigeria. 2 April 2021. Retrieved 18 March 2024.