Love Renaissance

Love Renaissance (LVRN) is an American record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun, and based in Atlanta, Georgia.[1] The label is currently distributed through Interscope Records, a unit of Universal Music Group. The label currently houses artists 6lack, Summer Walker, BRS Kash, Young Rog, Cruel Santino, OMB Bloodbath, Kitty Ca$h, Eli Derby and NoonieVsEverybody. LVRN manages artists Shelley FKA DRAM, Westside Boogie, and Dvsn.

Love Renaissance
Parent companyUniversal Music Group
Founded2012 (2012)
FounderCarlon Ramong
Justice Baiden
Junia Abaidoo
Sean Famoso McNichol
Tunde Balogun
Distributor(s)Interscope Records
Genre
Country of originUnited States
LocationAtlanta, Georgia

HistoryEdit

Love Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun while students at Georgia State University. The agency specializes in talent management, creative direction and production, as well as marketing and strategic partnerships.[2] The first artist under the label was a singer-songwriter, Raury. In 2016, they added two more artists, DRAM and 6lack, to their roster.[3]

On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. This studio and creative space belongs to the rest of the city as much as it does us. We want to make sure this place serves as a reminder nobody should have to travel across the country to Los Angeles or New York to get started on their dream."[4] Tunde Balogun spoke with Billboard saying "What we're doing isn't a flash in the pan - it's about developing artists for the long run, that's Interscope's goal as well. That's why this works."[5] On January 8, 2018, Raury left the label to become an independent artist.[6]

In 2019 and 2020, the label signed artists Cruel Santino, Kitty Ca$h, OMB Bloodbath, Eli Derby, Young Rog, and BRS Kash. The latter's signing was pushed by his hit single, "Throat Baby (Go Baby)".[7][8] On November 16, 2020, the label released their first compilation album titled Home for the Holidays, featuring the LVRN roster.[9] In February 2021, the label entered into a publishing partnership with Warner Chappell, including the new signing of GMK, and Genio Bambino.[1] On April 27, 2021, LVRN announced the management signing of R&B duo Dvsn.[10] On May 5, LVRN released a hip hop cypher with Spotify, introducing Cleveland rapper NoonieVsEverybody to the label.[11]

RosterEdit

Current artistsEdit

Act Year
signed
Releases
under the label
6lack 2016 4
Summer Walker 2018 6
Young Rog 2018 1
Cruel Santino 2019
BRS Kash 2020 1
OMB Bloodbath 2020
Kitty Ca$h 2020
Eli Derby 2020
NoonieVsEverybody 2021
Alex Vaughn 2021
GMK 2021
Genio Bambino 2021

ManagementEdit

Act Year
signed
Label
Shelley FKA DRAM 2016 Atlantic Records
Westside Boogie 2017 Shady Records
Dvsn 2021 OVO Sound

Former artistsEdit

Act Years
on the label
Releases
under the label
Raury 2012–18 2

DiscographyEdit

Studio albumsEdit

Artist Album Details
Raury All We Need
6lack Free 6lack
  • Released: November 18, 2016[13]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
6lack East Atlanta Love Letter
  • Released: September 14, 2018[14]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer Walker Over It
  • Released: October 4, 2019[15]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer Walker Still Over It
  • Released: November 5, 2021
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP

Compilation albumsEdit

Artist Album Details
LVRN, 6lack, Summer Walker Home for the Holidays
  • Released: November 16, 2020
  • Label: LVRN, Interscope
  • Formats: Digital download

Extended playsEdit

Artist Extended play Details
Summer Walker Clear
  • Released: January 25, 2019[16]
  • Label: LVRN, Interscope
  • Format: Digital Download
6lack 6pc Hot EP
  • Released: June 26, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download
Summer Walker Life on Earth
  • Released: July 10, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download

MixtapesEdit

Artist Mixtape Details
Raury Indigo Child
  • Released: August 25, 2014[17]
  • Label: Columbia Records
  • Format: Digital download
Summer Walker Last Day of Summer
  • Released: October 12, 2018[18]
  • Label: LVRN, Interscope
  • Formats: Digital download
BRS Kash Kash Only
  • Released: January 22, 2021
  • Label: LVRN, Interscope, A Team Litty
  • Formats: Digital download
Young Rog Boy Next Door
  • Released: June 25, 2021
  • Label: LVRN, Interscope
  • Formats: Digital download

ReferencesEdit

  1. ^ a b "Warner Chappell enters publishing partnership with Atlanta record label LVRN". Music Business Worldwide. February 17, 2021. Retrieved February 18, 2021.
  2. ^ "LVRN: ATLANTA NEEDS A 'LOVE RENAISSANCE'". ImmersiveAtlanta. Retrieved March 3, 2019.
  3. ^ Payne, Ogden. "Meet LVRN, The Atlanta Record Label Applying A D.I.Y. Approach To The Music Business". Forbes. Retrieved March 3, 2019.
  4. ^ "Love Renaissance and Interscope Records launch LVRN Records in Atlanta". The Hype Magazine. Retrieved March 3, 2019.
  5. ^ "LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta". Billboard. Retrieved March 3, 2019.
  6. ^ ""I Would Rather Die Than Be Controlled": Raury on Walking Away From Columbia & LVRN". DJ Booth. Retrieved March 3, 2019.
  7. ^ McKinney, Jessica. "How LVRN Became a Superstar-Making Label on Their Own Terms". Complex. Retrieved September 14, 2020.
  8. ^ Carl, Lamarre (August 21, 2020). "BRS Kash Joins LVRN/Interscope Records on Partnership Deal With Team Litty: Exclusive". Billboard. Retrieved November 17, 2020.
  9. ^ "LVRN Announces Holiday Album: Summer Walker, 6LACK & More". Hotnewhiphop.
  10. ^ Lamarre, Carl. "R&B Duo DVSN Signs to LVRN Management". Billboard.
  11. ^ "LVRN Label Drops New Cypher Featuring 6LACK, Westside Boogie, BRS Kash, OMB Bloodbath, & NoonieVsEverybody For "Spotify Singles"". Hotnewhiphop.
  12. ^ "All We Need by Raury on iTunes". Itunes.apple.com. Retrieved October 18, 2015.
  13. ^ "FREE 6LACK – 6LACK". AllMusic.
  14. ^ Maicki, Salvatore. "Hear 6LACK's new album East Atlanta Love Letter". The FADER.
  15. ^ "Over It". iTunes.
  16. ^ "CLEAR - EP". iTunes.
  17. ^ "iTunes - Music - Indigo Child - EP by Raury". iTunes.
  18. ^ "Last Day of Summer". iTunes.