OVO Sound is a Toronto-based Canadian record label, founded by hip hop artist Drake, Oliver El-Khatib, and long-time producer Noah "40" Shebib, that began operation in 2012. It operates as a subsidiary of, and is distributed through, Warner Music Group's Warner Records.
|Parent company||Warner Music Group|
Noah “40” Shebib
(In the US)
|Country of origin||Canada|
The label has acts including Drake, Popcaan, PARTYNEXTDOOR, Majid Jordan, OB O'Brien, Roy Woods, and dvsn, as well as in-house producers 40, Boi-1da, T-Minus, Mike Zombie, Nineteen85 and Future the Prince.
The label's roots can be traced back to 2006, where Drake's first official mixtape, Room for Improvement, was released under the unofficial record label, "All Things Fresh" which eventually became "October's Very Own". This was due to Drake's standing as an unsigned artist at the time, with subsequent releases published under the "October's Very Own" moniker. Drake would then raise the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs, on stage as well as the distribution of OVO merchandise.
The record label was then officially founded in 2012, by Drake and long-time producer, Noah "40" Shebib, showing to the huge success of Drake's third studio album Nothing Was the Same. According to Billboard, Drake shortly signed a partnership deal with Warner Bros. Records with the label, in a deal similar to Rick Ross' to the record company. As Ross is signed as a solo artist to Epic, the artists on Ross' Maybach Music Group label are signed to Atlantic Records, former partners with Warner. Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money, but the artists he signs to OVO Sound will have their content distributed through Warner.
Upon founding the label in 2012, Drake and 40 signed frequent collaborators Boi-1da, T-Minus, and later Mike Zombie (the only active signee in the label to come outside of Canada) to the label as in-house producers. In April 2013, it was reported that Drake was close to signing the label's first recording artist, PARTYNEXTDOOR, which he ended up revealing shortly thereafter. In August 2013, Drake announced that he signed Toronto music duo Majid Jordan to OVO Sound. OB O'Brien and iLoveMakonnen would soon sign in 2014, with the latter being the first non-Canadian act and second non-Canadian signee next to Mike Zombie. Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue interest in sticking solely with Warner. Canadian rap artist Roy Woods, and R&B duo dvsn soon joined the label in 2015 and 2016, releasing an EP and studio album respectively. 
|Baka Not Nice||2017||1|
|Noah "40" Shebib||2012|
|Future the Prince||2015|
OVO Fest is an annual concert hosted by Drake in Toronto that began in 2010. It's held on the Civic Holiday weekend in the city, which coincides with the Caribana festival. OVO Fest is notable for the special guests that perform at the concert. Artists such as Eminem, Jay Z, Kanye West, Lil Wayne and Nas are frequent performers, as well as artists who used the concert as a platform to gain future success, including J. Cole, The Weeknd, A$AP Rocky and Kendrick Lamar.
OVO Sound RadioEdit
OVO Sound Radio is a radio program that airs on Beats 1, fortnightly on Saturdays. The show primarily airs newer material, with at least one song premiering in each broadcast. The show's initial airing was on July 11, 2015, and it was hosted by Drake and Oliver El-Khatib. The show is notable for debuting hit Drake singles, such as platinum-selling "Hotline Bling", Grammy nominated "Back to Back", and chart-topping "One Dance".
OVO Clothing was launched in 2011. The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of a flagship store for the brand's clothing in downtown Toronto, opening in December 6, 2014. Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. Other OVO collaborations w have included Canada Goose, and Air Jordan.
|Drake||Nothing Was the Same||
|Majid Jordan||Majid Jordan||
|Roy Woods||Waking at Dawn||
|Majid Jordan||The Space Between||
|Roy Woods||Say Less||
|Drake||If You're Reading This It's Too Late||
|iLoveMakonnen||Drink More Water 5||
|Drake & Future||What a Time to Be Alive||
|iLoveMakonnen & Rich The Kid ||Whip It||
|Majid Jordan||A Place Like This||
|Baka Not Nice||4Milli||
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- Rap star Drake’s streetwear brand to open Gold Coast store RYAN ORI, CHICAGO TRIBUNE, July 17, 2019
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