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Little Baby Bum (also known as LBB and LittleBabyBum) is a YouTube channel that specialises in 3D animation videos of both traditional nursery rhymes and their own original children's songs. London based Derek Holder teamed up with his wife, Cannis Holder[1], to design videos that reflected classic nursery rhymes, with a modern aesthetic.[2] Little Baby Bum is also available in seven additional languages; Spanish, Brazilian Portuguese, Russian, German, French and Japanese.

Little Baby Bum
Origin United Kingdom
YouTube information
Years active 2011–present
Genre Entertainment
Subscribers 16.3 million
Total views 17.4 billion
Subscriber and view counts updated as of 8 September 2018.

LBB Junior, a spin-off from LittleBabyBum, aimed at older children (4 to 6 years) was launched on 3 June 2016.



Little Baby Bum uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August 2011. This was followed up, four months later, with their second upload, Baa Baa Black Sheep, a more complex and slightly longer video.[2][3]

Little Baby Bum's popularity increased after the release of their 2nd compilation videos of approximately one hour of duration, simply by stringing individual videos into long form videos. The initial thinking was so that “parents wouldn't have to keep pressing the play button after each video had finished”.[2]

In 2014, the OpenSlate company published a list with YouTube’s 10 most profitable channels of 2014, including Little Baby Bum in 4th position.[4]

In September 2018, Little Baby Bum was bought by a firm called Moonbug for an undisclosed sum.[5]


With over 2.1 billion views, Little Baby Bum's “Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation”[6] is the 21st most viewed video of all time, the second most viewed non-music video of all time, and the 23rd most disliked video of all time.[7][8] This video has the highest watch time of any video on YouTube, surpassing Psy's "Gangnam Style", and was the first non-music video to reach 1 billion views.[9]

It has also officially been recognised as the number one educational video of all time by The Guinness World Records 2017.[10]


LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider or Baa Baa Black Sheep.[11] This deal has been signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob.[11] This is the first time that a children's YouTube channel makes the move to physical toys.[11]

The plush toys went on general release on 18 May 2016.

Parragon Books have signed a multiple book deal with initial release dates for end of 2016.[12]


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