Lingkaran Survei Indonesia

Indonesian Survey Circle (read: LSI Denny J.A) is a political consultant and survey institute in Indonesia. LSI Denny J.A was established in 2005 by a group of public opinion makers, researchers, columnists, and survey specialists who have a long history of involvement in the field of research. Political surveys are conducted by LSI Denny J.A  in both general and regional elections.

LSI Denny J.A

The "Achievement Award" was bestowed upon LSI Denny J.A by the Indonesian Christian University (UKI) in 2011 in recognition of its contributions to the fields of social sciences, political communication, and election politics in Indonesia. This survey institute upholds the tradition of quantitative social science by predicting election results that have not yet transpired. Furthermore, LSI Denny J.A is acknowledged as a critical factor in the dissemination of intriguing research findings and the creation of national media headlines. It is also regarded as influencing the political communication and practical politics of Indonesia.

Historical background and founding

The first survey institute in Asia to concentrate on public opinion was Social Weather Stations in the Philippines, where Denny Januar Ali, known as Denny J.A., studied in 2002.

Social Weather Stations initiated a service similar to the Gallup Poll in the United States, but specifically for Asia. Denny JA acquired the necessary skills to oversee a survey institution during his tenure there. In 2002, Denny JA and his colleagues established the Indonesian Survey Institute after their return from the Philippines. Denny JA served as the institute's first executive director.

Nevertheless, Denny JA came to the realization that Indonesian leaders require not only the ability to interpret data and public opinion, but also the ability to secure public support in order to assume a leadership role. Survey institutions do not offer this second function, which is that of a political consultant. Consequently, Denny JA established the Indonesian Survey Circle (LSI) in 2005, becoming the first political consultant in Indonesia.

At present, LSI Denny J.A has expanded into six subsidiaries: Indonesian Survey Circle (LSI), Indonesian Image Consultants (KCI), Public Policy Survey Circle (LSKP), Indonesian Public Image (CPI), Public Image Advertising (CPA), Citra LSI Communications (Cikom), and Indonesian Strategy Survey (SIGI).

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Pioneer in Political Party Survey

LSI Denny JA was the first to encourage political parties to undertake public opinion surveys in order to select their leadership candidates in the regional elections in 2005.

The Golkar Party was the first to employ LSI Denny JA's services to survey over 200 regional chief candidates in a variety of provinces, districts, and cities at that time.

This occurrence established a tradition that persists to this day, as nearly all political parties conduct public opinion surveys to assist them in selecting the most suitable candidates for regional, legislative, and presidential elections.

Political Consultant

The Indonesian Survey Circle (LSI Denny J.A) is the first professional political consultant in Indonesia. In the past, there were numerous individuals or organizations that contributed to the success of parties or candidates. However, they do not identify themselves as professional political consultants. The first institution to refer to itself as a professional political consultant was LSI Denny J.A.

The 2004 elections marked the beginning of the professionalization of politics. They were typically procured from commercial advertising agencies, including Hotline Advertising and Matari Advertising, which assisted political parties in the development of campaign messages and advertisements.

In 2005, LSI Denny J.A. began providing consulting services for politics, including services beyond advertising and candidate image building. It provides a comprehensive range of services to assist candidates in their pursuit of victory, including the development of strategies, vision, and mission statements, the organization of canvassing, the preparation of media campaigns, and the preparation of witnesses for elections. Indo Barometer, Fox Indonesia, Polmark Indonesia, and Millenium Cipta Citra were among the numerous political consulting institutions that emerged in Indonesia following the establishment of LSI Denny J.A.

Political developments in Indonesia are inextricably linked to the emergence of political consultants. Indonesia entered a new era in which public officials were directly elected by the people after 2004. This included the president, members of the House of Representatives, DPRD, and DPD, mayors, regents, and governors. The people are directly involved in over 500 elections throughout Indonesia for Regional Head Elections (Pilkada). A total of approximately 19,000 seats were up for election in the legislative elections, which included the Central House of Representatives, Provincial DPRD, and Regency/City DPRD.

The process of engaging voters is conducted in a rational manner, beginning with voter mapping, identifying the assets of parties and candidates, selecting messages, creating advertisements and campaigns, Get Out the Vote (GOTV), and witness training. Clients (parties or candidates) can obtain an accurate understanding of their position through the application of these scientific methodologies. The approach to electors is conducted with explicit objectives, which can also result in a substantial reduction in election costs.

Quick Count

LSI Denny J.A is also recognized for aggressively performing quick computations (Quick Count) during elections and regional elections. Indonesia's area is vast, and many geographical locations are difficult to access. This causes election results to take a long time. General election/pilkada results are typically available 2 weeks to 1 month following the election. Previously, it took a long time to find out who won the General Election. The political scenario in the region is not favorable. Every day, candidate supporters attend the KPU headquarters to check on the status of their candidate's vote, which is often accompanied by rallies and acts of violence.

During that period, entrepreneurs and economic activities were also unable to conduct their operations while anticipating the result of the General Election. These challenges can be overcome with Quick Count.

Quick Count is essentially a quick calculation performed utilizing scientifically collected samples from the polling station (TPS). If done correctly, the quick count results will deviate by less than 1% from the actual election results reported by the KPU. Quick count allows for faster calculations. Voters will find out who won the election at least 4 hours after the votes have been tallied.

It is one of the institutions that helps to popularize quick counts. This institution always holds a press conference and collaborates with national television and local media to report "live" the results of a quick count. In this sense, rapid counts are now widely regarded as a means of quickly determining election results. In the past, candidates and parties frequently challenged or questioned the outcome of the quick count. Currently, an intriguing phenomenon is underway. Candidates who lose in the rapid count frequently congratulate the (possible) winner. This allows for more stable and orderly local political settings.

Since 2005, LSI Denny J.A. has performed hundreds of quick counts with accurate and precise results. All quick counts were finished in less than 4 hours after voting ended. The results of the quick count are released at press conferences and in coordination with national and local television.

Election Achievements

LSI Denny JA has won five consecutive Indonesian presidential elections. With these successive wins, it has established itself as one of Indonesia's most significant and trusted survey institutions.

LSI Denny JA received an award from the Indonesian-World Achievement Institute (LEPRID) and the Indonesian World Records Museum (MURI) in 2024 for being the first and only political consultant in the world to win a presidential election in the same country five times in a row.

As a survey institution, LSI Denny JA assists political parties and candidates in identifying their strengths and weaknesses. A number of political parties, including the Golkar Party, incorporate LSI survey data when backing candidates in regional elections. Its first political consulting client was Ismeth Abdullah, Governor of the Riau Islands. LSI contributed to Ismeth Abdullah's victory in the 2005 Riau Province Regional Election. Following that, it has assisted numerous clients, regional chiefs, and legislative members. LSI Denny J.A has won 37 governorships and 98 regents/mayorships in Indonesia as of 2024.

Quick Count

LSI conducts Quick Counts during General Elections and District Head Elections (Pilkada.) The vast and geographical nature of Indonesia tend to cause delayed announcements of election results—typically, those results can only be known around 2 weeks or even 1 month after the election. Once, people required a significant amount of time in order to finding out the victors of such elections, and this can cause a less than conducive atmosphere on the political situation on areas where those elections are held. Participants of the elections may take numerous visits to the office The General Election Commission (KPU) demanding the results—visits that are often accompanied with violence and demonstration, which in turn will cause a domino effect on the stability of the region (either economically or socially.) These undesirable possibilities of outcomes can be mitigated by using Quick Count: a rapid counting method using scientifically collected results from voting locations (TPS) during elections Done correctly, Quick Count can achieve a result with less than 1% margin of error compared to the official results announced by the General Election Commission (KPU). Through Quick Count, result calculation can be finished very rapidly—at the very least, only 4 hours after the votes are officially collected and counted the results can already be summarized and concluded.

Since 2005, LSI has conducted hundreds of Quick Counts and made the results available via press conferences and national television channels TV One and Metro TV. The Indonesia Museum of Record (MURI) gifted LSI with various awards such as (1) The Quick Count Accuracy for Sumbawa Election in November 2010 with 0% margin of error when compared to official results. . Before that record, Lingkaran Survei Indonesia has also achieved a record for Quick Count results for the District Head Election on East Tanjung Jabung, Jambi, with only 0.05% difference when compared to the official results (2) The Fastest Announced Accurate Quick Count results (1 hour post voting period ends) on 2009 Presidential Election. This Quick Count was broadcast live by TV One. (3) The first 100 times successively accurate Quick Count results

Public opinion maker

Since 2005, LSI has conducted national surveys to gauge public opinion regarding various public issues/policies, such as democracy, Islam, tolerance and the performance of public institutions.

Quick Poll

Quick Poll Process

Quick Poll is a type of survey introduced by LSI in 2011. Quick Poll results are routinely broadcast by tvOne every Monday and Thursday"YouTube". www.youtube.com. Retrieved 2020-03-01. Quick Poll displays results on how public view recent, up-to-date cases and issues. Quick Poll is a quick survey of public opinion. The main point of difference is that the interview is not done face to face but rather by utilizing handsets connected to all selected respondents. In order to create a representative group of respondents (representing targeted populations in Indonesia), the Quick Poll is conducted in three steps. The first step is the respondent selection process. In this first step, respondents’ characteristic data will be recorded as comprehensively as possible—from job, income, household expenditure, religion, race, education, and any other relevant information. This data includes not only the selected respondent but also his/her members of family. The second step is to give the selected respondent a handset; for a certain kind of respondent however (for example, those who are illiterate or those living in secluded area with no signal), special treatment will be given. The third step is conducting interviews through the handset—all answers from the respondent will be automatically recorded into the server that has been equipped with automatic data processing function able to computerize all data fed into it.