Lilly Ajarova (born in 1969) is a Ugandan conservationist and tourism expert. She is the chief executive officer of the Uganda Tourism Board (UTB), the Ugandan government agency that is charged with promoting the country as a tourism destination. She was appointed to that position on 10 January 2019.[1][2][3]

Lilly Ajarova
Born1969 (age 54–55)
Uganda
Alma materMakerere University
(Bachelor of Science in psychology and sociology)
Eastern and Southern African Management Institute
(Master of Business Administration)
Occupation(s)Conservationist, business administrator
Years active1995 — present
Known forAdministrative Skills, Integrity
TitleChief Executive Officer
Uganda Tourism Board

Before that, from 2005 until 2019, she served as the executive director of Chimpanzee Sanctuary & Wildlife Conservation Trust, the owner/operator of Ngamba Island Chimpanzee Sanctuary, on Lake Victoria.[1][2][4]

Background and education edit

She was born in Uganda in early 1969 (January or February). She attended local primary and secondary schools. She studied at Makerere University, Uganda's oldest and largest public university, graduating with a Bachelor of Science in Psychology and Sociology. Her second degree is Master of Business Administration, obtained from the Eastern and Southern African Management Institute (ESAMI), in 2004. Lilly also holds a post graduate diploma in Hotel and Tourism Management from International Institute of Tourism and Management in Austria. In addition, she has a certificate of competence in Board Matters, awarded by the Oslo and Akershus University College of Applied Sciences.[5]

Career edit

For over 8 years, from 1996 until 2005, Ms Ajarova worked at the Uganda Wildlife Authority, as the Tourism Development and Marketing Manager. In that capacity, she was responsible for the development of tourism services in Uganda's national parks.[5]

From there she went to Chimpanzee Sanctuary & Wildlife Conservation Trust, where she was the executive director for fourteen years. While there, she served as a member of the Uganda Tourism Board. She was the chairperson of the committee that classified and graded Uganda's hotels in 2015.[2][6]

In January 2019, she was appointed to head UTB, replacing Stephen Asiimwe. Her deputy at UTB is Bradford Ochieng.[7] She was replaced as executive director at the Chimpanzee Sanctuary Trust by Dr. Joshua Rukundo. She handed over that office on 5 March 2019.[8]

Other considerations edit

Ms Lilly Ajarova is the recipient of the:

(1) National Golden Jubilee Award 2015

(2) Tourism Excellence Award 2017

(3) Wildlife Conservation Award 2017 [1][2]

(4) Country Winner in the Welfare & Civil Society Organization sector of CEO Global's Most Influential Women in Business & Government, 2018 Awards

See also edit

References edit

  1. ^ a b c Ismail Musa Ladu (10 January 2019). "Uganda Tourism Board gets new leadership". Daily Monitor. Kampala. Retrieved 11 January 2019.
  2. ^ a b c d Sarah Kagingo (11 January 2019). "Ngamba Island's Lilly Ajarova Named New UTB Chief Executive". Kampala: Softpower Uganda. Retrieved 11 January 2019.
  3. ^ "Women's Day: Here are the ten most inspirational women in Uganda right now". Nile Post. 8 March 2020. Retrieved 6 April 2022.
  4. ^ Benon Herbert Oluka, and Flavia Lanyero (12 December 2010). "Ngamba Sunctuary: A new home for endangered chimpanzees". Daily Monitor. Kampala. Retrieved 11 January 2019.
  5. ^ a b Ajarova, Lilly (2018). "Lilly Ajarova: Executive Director, Uganda Tourism Trust". Linkedin.com. Retrieved 11 January 2019.
  6. ^ Mugabe, David (24 June 2015). "Uganda's hotel grading complete, 5 Star Hotels set to be recognized". New Vision. Kampala. Retrieved 11 January 2019.
  7. ^ East African Business Week (11 January 2019). "Ajarova Takes Charge At Uganda Tourism Board". East African Business Week. Kampala. Retrieved 13 January 2019. {{cite web}}: |author= has generic name (help)
  8. ^ Gerald Tenywa, and Angella Nalwoga (5 March 2019). "Ajarova Hands Over Chimp Trust Reins After 14 Years". New Vision. Kampala. Retrieved 22 March 2019.

External links edit