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Letícia Bufoni e Silva (born April 13, 1993) is a Brazilian professional street skateboarder.

Letícia Bufoni e Silva
Personal information
Birth nameLetícia Bufoni e Silva
Born (1993-04-13) April 13, 1993 (age 26)[1]
São Paulo, Brazil
ResidenceLos Angeles, California, U.S.
Height5 ft 3 in (1.60 m)
Weight110 lb (50 kg)
Sport
Country Brazil
SportSkateboarding

Bufoni a five-time X Games gold medalist and arguably one of the best skaters in the world, male or female. She's earned a reputation as one of the most fearless athletes in skating. [2]

Her influence reaches far beyond Skateboarding, being one of the most influential women in international sports to date. She has 3.4 million fans across Instagram, Facebook and Twitter.[3]

Currently Bufoni is preparing for the 2020 Summer Olympics in Tokyo, where Skateboarding will be part of the Games for the very first time.

Contents

Early lifeEdit

Bufoni was born in São Paulo, Brazil.[1] She began skating at age 9[4] and her grandmother bought her first skateboard when she was 11.[5]

“I grew up in the street playing sports all the time. We didn’t have computers, no smart phones. All of the kids started skating so I did too.”[6]

Although São Paulo is a melting pot of Brazilian skating, Letícia Bufoni was very much in a minority when she began skateboarding. Despite facing early resistance to her passion for skating – including from her dad, who didn’t approve until he saw her love and talent for the sport – she was convinced that skating had a place for her as women.[7]

“My dad broke my board so I wouldn't skate anymore. I started when I was 9 years old; I was skating with all the guys in my neighborhood, and he was mad at me because I was the only girl in the middle of 10 guys. He smashed my board in front of me and said; You're not skating anymore, ever again.” Bufoni remembers.[8] Back in time, her dad thought skating was not for girls. He rather wanted Leticia to go to school. But she was so involved in skating, she didn’t want to do anything else. “The only reason I went to school was to make my dad happy, so he’d let me skate.” So the day after her dad broke her board, she got an old board from a friend and started skating again. From that point on, her dad knew there was nothing he could do to stop her from skating. He knew taking her board away would only make her want it more.[9]

“I learned everything really fast. Within two months I could kick-flip and heel-flip. I learned faster than the boys. After a year, my friend’s dad came to me and my dad and said I should go skate a contest. He thought I could win.” She tells the story. A few months later her dad took her to her first contest. There he saw more girls skating and realized it was actually a thing. Leticia won the competition which was her first one and since that day, she got all the support her dad could give her. He took her more competitions and drove her to the skatepark every day. He started to fall in love with her daughter skating.[10]

By the age of 14 Bufoni was already good enough to compete at the 2007 XGames, traveling to Los Angeles with her dad to compete.[11] They were supposed to stay for only 20 days, but as soon as Leticia got there, she wanted to stay.[12] She didn’t win the X Games, but she knew if I stayed in Los Angeles and kept skating, that she could eventually win it one day. She felt like, there was so much more for her to improve her Skateboarding than in Brazil.[13] In Brazil there was no street skating at the time, just parks. It was a dream for her, so within the time she was in LA, she did everything to convince her father to let her stay.[14]

She was filming at Element Skate Camp where she was working on a trick. Her dad then said, “If you land this trick, I will let you stay here.” She landed the trick the next try. She had friends in LA to stay with and who her dad knew and trusted. She wasn’t completely alone, but she was young, had her own place and her own bills to pay.[15]

She attended Hollywood High School, but left after missing so much school that she was in danger of being kicked out.[16] “Skateboarding was my job and I had to miss school. I couldn’t go every day. I was traveling a lot, filming a lot and skating every day. My dad put it like this, “When you are 40 years old, you can go to school. But you probably can’t skate when you are 40. So, enjoy the moment, do your best now, and go back to school later if you ever need to.”[17]

There was not much more he had to say to set about her sights on skateboarding glory.[18]

CareerEdit

Letícia was 14 when she came to Southern California to compete in the X Games.[16] Both she and her family knew if she was to be world class she had to be in the heart of the action. She has been competing as a professional skateboarder ever since. She lives in Los Angeles, California and is fluent in both Portuguese and English. Leticia remains very close to her family and spends a few months each year in Brazil.[1]

She is a five-time X Games gold medalist. She tied Elissa Steamer's decade-old record for most gold in Women's SKB Street with her win at XG Shanghai 2019. Overall she earned 6 straight medals in X Games Women's SKB Street (2010-2014) and was back on top at Shanghai 2019.[19]

Bufoni also won other huge contests like Far'n High, Mystic Sk8 Cup, Street League Skateboarding and is constantly breaking down barriers for women's skating. She had the first female cover of The Skateboard Mag in 2015 and was the first woman to appear on the Nike SB team roster. Bufoni has even starred in her own TV show in Brazil and has become something of a spokeswoman for female skaters.[20]

Even beyond Skateboarding, she has become one of the best-known and most influential action sports athletes in the world.[21]

Leticia was ranked the #1 women’s street skateboarder by World Cup of Skateboarding four years in a row 2010-2013 and appeared in the [22] The Guinness Book of World Records (2017) for the "Most Wins Of The World Cup of Skateboarding. In 2013, was nominated for an ESPY Award - Best Female Action Sports Athlete.

In 2015, she won the [23] first ever Street League Skateboarding Women’s SLS Super Crown World Championship in Chicago, IL. She also appeared in the prestigious [24] ESPN Magazine - The Body Issue.

In 2018, Forbes named Leticia Bufoni one of [25] The Most Powerful Women In International Sports for 2018 (#25) and recently made [26] Sports Pro Media's list for The World’s Most Marketable Athletes for 2018 (#41). Further in 2018, she was named to the [27] Forbes Brazil "Under 30" list. Her online presence is huge, with 3.4 million followers across Instagram, Facebook and Twitter. Social media analytics company Hookit found that from January to March 2018, Bufoni drove 22.6 million social media engagements to generate $2.5 million worth of marketing and audience reach. In 2016, she was one the world's top female athletes in generating earned media value, the second-most-valuable female athlete for her sponsor Nike.[28]

Bufoni also is the official athlete representative for World Skate, the International Olympic Committee-recognized governing body for Skateboarding.[29]

CompetitionsEdit

EndorsementsEdit

Bufoni was first sponsored by Osiris Shoes back in 2008 when she appeared in their video "Children of the Revolution."[30] In 2013 Osiris released a limited-edition Bufoni shoe as part of their Range Rider collection.[31] In 2014 Bufoni signed exclusive shoe sponsorship deal and clothing contract with Nike.[30]

Her current list : Nike SB, Red Bull, GoPro, Beats By Dre, Toyota Brazil, Venture Trucks, Bones Wheels, Boarders for Breast Cancer, Grizzly Griptape, Allroad Mobile, Oi Brasil and Petrobras. (as of June 2018).[30]

AwardsEdit

Nickelodeon 2016 Kids' Choice Sports Awards - Queen Of Swag
Cartoon Network 2014 Hall of Game Awards - She Got Game

Video game appearancesEdit

Bufoni is a playable character in the video game Tony Hawk's Pro Skater 5.

Music video appearancesEdit

Bufoni plays a featured role in the music video "Snapback" by Old Dominion Snapback (song).

ReferencesEdit

  1. ^ a b c "International Skateboarding Federation - Leticia Bufoni". Archived from the original on 7 January 2016. Retrieved 18 January 2016.
  2. ^ "FNDMNTLS - Leticia Bufoni". Beats by Dre. Retrieved 2019-07-23.
  3. ^ "No. 25: Leticia Bufoni". Forbes. Retrieved 2019-07-23.
  4. ^ Ain, Morty (2015-07-06). "Skateboarder Leticia Bufoni bares all". espn.go.com. Retrieved 12 September 2015.
  5. ^ Goyanes, Cristina (2014-06-02). "Skateboarder Leticia Bufoni's Journey to the X Games Austin". shape.com. Retrieved 12 September 2015.
  6. ^ "The "GIZMO" Interviews: Leticia Bufoni". www.thrashermagazine.com. Retrieved 2019-07-23.
  7. ^ "Leticia Bufoni". Red Bull. Retrieved 2019-07-23.
  8. ^ "Skateboarder Leticia Bufoni: 'I'm going to skate forever'". ESPN.com. 2015-07-06. Retrieved 2019-07-23.
  9. ^ "The "GIZMO" Interviews: Leticia Bufoni". www.thrashermagazine.com. Retrieved 2019-07-23.
  10. ^ "The "GIZMO" Interviews: Leticia Bufoni". www.thrashermagazine.com. Retrieved 2019-07-23.
  11. ^ "Leticia Bufoni". Red Bull. Retrieved 2019-07-23.
  12. ^ "The "GIZMO" Interviews: Leticia Bufoni". www.thrashermagazine.com. Retrieved 2019-07-23.
  13. ^ Hendrikx, Eric; Hendrikx, Eric (2015-08-25). "Leticia Bufoni on the Perils of Skating Naked". Rolling Stone. Retrieved 2019-07-23.
  14. ^ "The "GIZMO" Interviews: Leticia Bufoni". www.thrashermagazine.com. Retrieved 2019-07-23.
  15. ^ Hendrikx, Eric; Hendrikx, Eric (2015-08-25). "Leticia Bufoni on the Perils of Skating Naked". Rolling Stone. Retrieved 2019-07-23.
  16. ^ a b Hendrixx, Eric (2015-08-25). "Leticia Bufoni on the Perils of Skating Naked". rollingstone.com. Retrieved 12 September 2015.
  17. ^ Hendrikx, Eric; Hendrikx, Eric (2015-08-25). "Leticia Bufoni on the Perils of Skating Naked". Rolling Stone. Retrieved 2019-07-23.
  18. ^ "Leticia Bufoni". Red Bull. Retrieved 2019-07-23.
  19. ^ "Leticia Bufoni's official X Games athlete biography". X Games. Retrieved 2019-07-23.
  20. ^ "Leticia Bufoni". Red Bull. Retrieved 2019-07-23.
  21. ^ "Leticia Bufoni's official X Games athlete biography". X Games. Retrieved 2019-07-23.
  22. ^ Book, Guinness (2017-04-01). "Most wins World Cup Skateboarding World Rankings (Street, female)". guinnessworldrecords.com. Retrieved 6 February 2019.
  23. ^ League, Street (2015-10-04). "Leticia Bufoni Makes History As The First Womens Super Crown Champ". streetleague.com. Retrieved 10 October 2015.
  24. ^ Ain, Morty (2015-07-06). "Leticia Bufoni: 'I'm going to skate forever'". espn.com. Retrieved 6 July 2015.
  25. ^ Glass, Alana (2015-03-27). "The Most Powerful Women In International Sports". forbes.com. Retrieved 10 September 2018.
  26. ^ Long, Michael (2018-09-05). "Paul Pogba named world's most marketable athlete of 2018". Sportspromedia.com. Retrieved 10 September 2018.
  27. ^ Magazine, Forbes (2018-12-19). "10 destaques brasileiros abaixo dos 30 anos". forbes.uol.com.br. Retrieved 12 December 2018.
  28. ^ "No. 25: Leticia Bufoni". Forbes. Retrieved 2019-07-23.
  29. ^ "Leticia Bufoni's official X Games athlete biography". X Games. Retrieved 2019-07-23.
  30. ^ a b c Bane, Colin (2014-05-31). "X Games gold medalist Leticia Bufoni joins Nike SB team". xgames.espn.go.com. Retrieved 12 September 2015.
  31. ^ "Osiris to release Leticia Bufoni skate shoe in 2013". xgames.espn.go.com. 2012-07-18. Retrieved 12 September 2015.

External linksEdit