Wikipedia

LOUD Audio

LOUD Audio, LLC is a professional audio company based in the United States, operating in the U.S., Canada, and Shenzhen, China. Originally founded as Mackie Designs, Inc., the name was changed to Loud Technologies Inc in 2003 to differentiate its founding subsidiary, mixing console manufacturer Mackie from its eponymous brand name.[2]

LOUD Audio, LLC
Company typePrivate company
IndustryAudio technology
Founded1988; 36 years ago (1988) (as Mackie Designs, Inc.)
Headquarters
Bothell, Washington
,
United States
Key people
Alex Nelson (CEO), Mark Ureda (Board Director)
BrandsMackie
Number of employees
122[1]
Websiteloudaudio.com

Between 2003 and 2018, LOUD Technologies owned or distributed several music instrument and pro audio product brands that it had acquired over the years. Transom Capital Group acquired the company in October 2017, renaming it LOUD Audio, LLC and within 12 months had divested itself of brands Ampeg,[3] Martin Audio[4] and EAW,[5] leaving Mackie as the sole surviving subsidiary.

History edit

 
2003-2017 Logo

Origin edit

Greg Mackie founded Mackie Designs, Inc. in 1988, following the success of his first two professional audio equipment companies, TAPCO and AudioControl. Focused on the goal of producing a reasonably-priced high-quality mixer, he produced the company's first product, the LM-1602, in his three bedroom condominium in Edmonds, Washington.

Early growth edit

Mackie Designs, Inc. experienced tremendous growth over the next four years, with sales growing from $3.8 million to over $64 million. This success began with moving production to a proper factory for their second product, the CR-1604 mixer. The CR-1604's feature set, performance, and competitive price was an ideal fit for a wide range of applications, resulting in hundreds of thousands of units sold over the course of the next five years, and accounting for over 48% of Mackie's overall revenues at that time.[6][7]

The company's ongoing growth of more than 100 percent annually necessitated relocating and expanding manufacturing every year. By 1994, the company had grown into a 30,000 square-foot factory. The following year, as they celebrated the sale of the 100,000th Mackie mixer, the company moved into an even larger 90,000 square-foot factory and invested in automated assembly machines to achieve high productivity and quality with lower overall production costs.[8] With just 8 products (all mixers), Mackie Designs, Inc. completed an initial public stock offering[9]

Diversification and acquisitions edit

At the July 1996 NAMM Show, Mackie Designs product introductions marked its first entry into power amps, and active studio monitors,[10][11] while also expanding into higher-end, large-format mixing consoles. The following year marked the introduction of the Digital 8-Bus Recording Console - the company's first digital product, and the Human User Interface (HUI) control surface, co-developed with Digidesign for Pro Tools.

From 1998-2000 the company began expanding beyond the Mackie brand, acquiring Radio Cine Forniture S.p.A. (RCF) in 1998 and leveraging RCF technologies to develop Mackie's first powered loudspeaker, the SRM450, the following year. In 2000 the company acquired well-established commercial sound reinforcement system manufacturer Eastern Acoustic Works (EAW).[12] By 2001, loudspeakers accounted for 55% of the company's total revenues.

In 2000, Mackie Designs completed the purchase of Acuma Labs[13][14] for an undisclosed sum. Acuma had been contracted by Mackie Designs for its services for several years before being acquired for its technology and scientists.

In 2001, the company entered the professional audio production market with the purchase of Sydec, and created the Mackie Broadcast Professional line of products.[15]

Behringer lawsuit edit

Mackie Designs sued Behringer GmbH on June 18, 1997 alleging "trademark and trade dress infringement, copyright and patent infringement, and unfair competitive practices by two U.S. entities, a German company, their chief executive officers and others.[16] The lawsuit sought $109 million USD in actual damages up to $327 million USD in total damages under the law.

By 1999, lawsuit had been dismissed in Behringer's favour noting that "Mackie's circuit board designs were not covered by the U.S. copyright office".[17]

Mackie's lawsuit against Behringer UK similarly failed with Justice Pumfrey concluding "citizens of the United States of America are not entitled to design right under the CDPA unless habitually resident in the European Union or one of the comparatively limited list of qualifying countries".[18]

Equity investment and rebranding edit

In February 2003 after declining sales and 7 consecutive quarters of per-share losses, Sun Capital Partners acquired 65% of the company, and subsequently delisted from NASDAQ.[19] Greg Mackie left the board, remaining only in a consulting role.[20]

Six months later, in July 2003, the company issued layoff warnings to 200 manufacturing employees and planned to outsource manufacturing of key products.[21]

In September 2003 the parent company was rebranded as LOUD Technologies, Inc. to avoid confusion between the parent company and the Mackie brand.[22]

Further acquisitions and divestments edit

In December, 2003, LOUD divested itself from its Italian operations, including RCF.

In March 2005, LOUD acquired St. Louis Music, including Ampeg, Crate Amplifiers, Alvarez Guitars, and Knilling orchestral string instruments, and continued St Louis Music operations as an indirect wholly owned subsidiary.[23] In March 2007, LOUD acquired Martin Audio.[24]

In November 2008, U.S. Band and Orchestra Supplies Inc. acquired St. Louis Music (SLM) and Knilling from LOUD, with LOUD retained ownership of Alvarez, Ampeg, and Crate. The following year, SLM entered into an agreement with LOUD to exclusively sell and market Alvarez Guitars.[25]

Ownership change and renewed focus edit

In October 2017, Transom Capital Group acquired all LOUD Technologies brands and rebranded the company as LOUD Audio, LLC.[26] At the time of the announcement, Transom had promised to invest and grow each of the brands but the following year, Transom completed three divestments to focus exclusively on its core Mackie brand, selling Ampeg to Yamaha Guitar Group, Inc. in May, Martin Audio to Lloyds Development Capital in July, and EAW to the RCF Group in September of that year.[27]

In 2019, LOUD Audio announced that Mark Ureda had joined its board of directors after recently retiring as SVP at Harman Professional.

Move from Woodinville to Bothell edit

At its peak, LOUD Audio operated out of two side-by-side buildings in Woodinville, Washington: Mackie Designs I (89,147 RSF)[28] and Mackie Designs II (81,250 RSF)[29] housing all company operations. With the inevitable shift of manufacturing from USA to Mexico to China and the sale of several of its brands, LOUD downsized its US operations and relocated to Bothell, Washington in 2019.

Past leadership edit

  • Jamie Engen, former CEO (2003 - 2008)[30]
  • Rodney Olson, former CEO (Aug 2008 - 2010)[31]
  • Mark Graham, former CEO (Oct 2010 - 2018)[32]
  • Ty Schultz, former Managing Partner, Transom Capital Group (2015 - June 2021)[33]
  • Ralph Quintero, former VP of Sales and Marketing (Feb 2020 - Dec 2021)

Current leadership edit

  • Alex Nelson, CEO (Aug 2020–present), former Mackie President and General Manager (2006 - 2020)[34]
  • Danny Olesh, CTO (Mar 2021–present)[35]
  • Mark Ureda, Director (Jan 2019–present)[36]

Brands edit

Current edit

Former edit

  • Alvarez Guitar
  • Ampeg
  • Austin Guitar
  • CRATE Audio
  • EAW
  • EAW Commercial
  • Knilling Instruments
  • Mackie Broadcast
  • Martin Audio
  • Rhythm Art
  • RCF
  • SIA Software
  • SLM Marketplace
  • Tracktion

Defunct edit

  • Blackheart
  • Crate Amplifiers
  • TAPCO (by Mackie)

References edit

  1. ^ "Loud Audio, LLC". Dnb.com. Retrieved 26 May 2022.
  2. ^ "Mackie Designs Changes Corporate Name to Loud Technologies". Etnow.com.
  3. ^ "Yamaha acquires Ampeg from Loud Audio". Fast-and-wide.com.
  4. ^ "LOUD Audio Sells Martin Audio Brand". Sound and Communications. 2 July 2018.
  5. ^ "EAW Sale Marks Loud Audio's Last Divestiture". Pro Sound News. Future plc. 5 September 2018. Retrieved 31 December 2018.
  6. ^ "1990 Mackie CR-1604 Mixer". Mix Online. Future plc. September 2006. Retrieved 31 December 2018.
  7. ^ "Genius!: Mackie and the CR-1604". PSNEurope. Future plc. Retrieved 2 January 2019.
  8. ^ "The Making Of Mackie Mixers", Sound On Sound, Oct 1994
  9. ^ "Mackie Designs Inc. History". Funding Universe. International Directory of Company Histories. Retrieved 31 December 2018.
  10. ^ "Greg Mackie & Cal Perkins: Mackie Designs", Sound On Sound, Nov 1996
  11. ^ "Mackie - the first 20 years". Electronic Musician. Future plc. Retrieved 2 January 2019.
  12. ^ "Mackie Buying Fussion Audio". Los Angeles Times. Retrieved 4 January 2019.
  13. ^ "MACKIE BUYS ACUMA LABS LTD". Mix Online. October 2000.
  14. ^ "Mackie Buys Digital Systems Specialist". LSi Online.
  15. ^ "Mackie to buy Sydec". Radio World. Future plc. 24 January 2001. Retrieved 4 January 2019.
  16. ^ "MACKIE DESIGNS: Lawsuit filed to stop 'knockoffs'". Kitsap Sun.
  17. ^ "Mackie/Behringer lawsuit. | [[The Music Trades]] | Find Articles at Bnet.com". Archived from the original on 16 December 2007. Retrieved 25 October 2007.
  18. ^ "Mackie Designs Inc v. Behringer Specialised studio equipment (UK) Ltd, Ulrich Bernhard Behringer & Behringer Spezielle Studiotechnik GmbH [1999] EWHC Ch 252 (22nd February, 1999)". BAILII.
  19. ^ "Mackie founder sells at a discount". Puget Sound Business Journal.
  20. ^ Benzuly, Sarah (March 2003). "Sun Capital Infuses Mackie". MIX. Future plc. Retrieved 4 January 2019.
  21. ^ Virgin, Bill (19 July 2003). "Mackie Designs plans cuts at Woodinville plant". Seattle Post-Intelligencer. Seattle Post-Intelligencer. Retrieved 4 January 2019.
  22. ^ "Mackie Designs, Inc. Now Loud Technologies". Mix Magazine.
  23. ^ "LOUD Technologies Acquires St Louis Music". Pro Sound News. Future plc. Retrieved 8 March 2005.
  24. ^ "Loud Technologies Acquires Martin Audio". TVTechnology. Future plc. 28 April 2007. Retrieved 4 January 2019.
  25. ^ "St. Louis Makes Two New Deals". Music Inc. Music Inc. Retrieved 4 January 2019.
  26. ^ "Transom Capital Acquires LOUD Audio & Brands EAW, Martin Audio". Commercial Integrator. Emerald Expositions, LLC. 16 October 2017. Retrieved 4 January 2019.
  27. ^ "Transom Capital-Backed Loud Audio Sells EAW Brand to RCF Group". LA Business Journal. Los Angeles Business Journal. 2 October 2018. Retrieved 4 January 2019.
  28. ^ "Mackie Designs I - 16220 Woodinville Redmond Rd NE, Woodinville, WA 98072".
  29. ^ "Mackie Designs II". Officespace.com. Retrieved 26 May 2022.
  30. ^ "CEO Jamie Engen replaced at Loud Technologies". LSi Online.
  31. ^ "Loud Technologies Names Rodney Olson as Chairman, CEO". Mix Online. 15 August 2008.
  32. ^ "Mark Graham: Loud Technologies Inc". Fast-and-wide.com. Retrieved 26 May 2022.
  33. ^ "Transom Capital moves through key-person situation after high-level departure". Buyout Insider. Archived from the original on 9 October 2021.
  34. ^ "Loud Audio Names Alex Nelson New CEO". Music Inc Mag.
  35. ^ "Danny Olesh Joins Mackie As Chief Technology Officer". Twice. 24 March 2021.
  36. ^ "LOUD Audio adds Mark Ureda to its board of directors". Pro Sound News.

External links edit

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