Koinup is an image and video hosting service, web portal and online community for virtual world users. It is used both as a photo and video repository platform and as a tool to share virtual world screenshots, photographs and machinima. As of November 2008, it claims to host more than 100,000 items uploaded by its members and reaches about 100,000 visitors monthly.

Koinup logo.png
Type of site
Image and video hosting service
Available inEnglish
OwnerKoinup Srl (subsidiary of ExitReality)
RegistrationOptional (required for uploading files)
Launched2007; 15 years ago (2007)
Current statusActive

Centered on the concept of “Share your Virtual Life", Koinup offers a social networking platform for all virtual world inhabitants.[1][2]


Koinup was developed by Koinup Srl, a Brescia, Italy-based company founded in March 2007. The service was launched in September 2007, preceded by a four-month beta period.[3] Initially, the two founders Pierluigi Casolari and Edoardo Turelli served respectively as chief executive officer and chief technical officer. Along with competitors such as gamerDNA, Koinup followed a trend in the social network scenery at that time by building a social network for online games.[4][5]


Koinup is a free service, allowing members to upload up to 1.5 gigabytes of photo and video content. Currently, Koinup does not offer a paid premium plan. Uploaders can add tags to their entries and create photo or video galleries. Uploaded content can be shared either by embedding web widgets on websites, or by using a set of social media sharing tools.[6]

Koinup also features tools aimed at creating a bridge between virtual worlds and the website. These tools allow users to interact with their Koinup account while they are in virtual worlds. Particularly, members can send postcards directly from the clients to their Koinup galleries without leaving the virtual worlds.

One of the most popular features on the website is the Koinup Places Section. Koinup Places allow users to geotag virtual world locations and upload them on Koinup. This feature creates a user-generated directory of the best places hosted in virtual worlds. According to a recent publication, more than 1,000 virtual places have already been suggested by the Koinup community.[7]

On April 22, 2010, Koinup expanded their service by launching a paid application on the Nokia Store featuring wallpapers of virtual world related image content. With the launch of Metaverse Wallpapers on March 11, 2011 on Apple's App Store, a similar application became available for iOS devices.


One of the main challenges faced by Koinup is the issue of interoperability between virtual worlds.[8]

Right now, the virtual world scene is made up of numerous standalone walled gardens that do not communicate with each other. There are neither standardized tools for moving and sharing the avatar identity from one world to another nor ways to interact with multiple virtual worlds from a single dashboard. In response to this problem, one of Koinup's goals is to allow users to manage both the content and the friends they have in various virtual worlds with a single account.


  1. ^ Seiler, Joey (September 19, 2007). "Virtual Worlds News: KoinUp, Bringing One Social Network To All Your Virtual Worlds". Virtual Worlds News. Archived from the original on 16 December 2008. Retrieved 10 July 2013.
  2. ^ Ostrow, Adam (September 18, 2007). "Koinup Launches Social Network for Your Virtual Life". Mashable. Retrieved 10 July 2013.
  3. ^ "Press Area – Koinup". Retrieved 12 December 2013.
  4. ^ Forrest, Brady (December 4, 2006). "WoW and Cottage Industries". O'Reilly Radar. Retrieved 11 July 2013.
  5. ^ Sterling, Bruce (September 28, 2007). "Get a First Life". Wired. Retrieved 11 July 2013.
  6. ^ Pierluigi, Casolari (June 18, 2008). "Send to Friends, Koinup Items!". Koinup Blog. Retrieved 11 July 2013.
  7. ^ Wagner James, Au (September 25, 2008). "1000 Great Second Life Places In Koinup's Places Directory". New World Notes. Retrieved 11 July 2013.
  8. ^ Terdiman Cnet News, Daniel (September 26, 2007). "Koinup, a new (virtual) social network". CNET News. Retrieved 11 July 2013.

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