KYMX (96.1 FM, "Mix 96") is a commercial radio station that is licensed to Sacramento, California, United States. The station is owned by Bonneville International and broadcasts an adult contemporary format. KYMX's transmitter is located in Natomas and its studios are in North Sacramento.

KYMX-FM logo.png
CitySacramento, California
Broadcast areaSacramento, California
Frequency96.1 MHz (HD Radio)
BrandingMix 96
SloganToday's Hits, Yesterday's Favorites
FormatFM/HD1: Adult contemporary
HD2: Sports (KHTK simulcast)
OwnerBonneville International
(Bonneville International Corporation)
First air date
1947 (as KCRA-FM)
Former call signs
KCRA-FM (1947–1968)
KCTC (1968–1990)
Call sign meaning
K Your MiX
Technical information
Facility ID72116
ERP50,000 watts
HAAT145 meters (476 ft)
Transmitter coordinates
38°38′10″N 121°33′14″W / 38.636°N 121.554°W / 38.636; -121.554Coordinates: 38°38′10″N 121°33′14″W / 38.636°N 121.554°W / 38.636; -121.554
WebcastListen Live

KYMX broadcasts in HD Radio.


The station first signed on in March 1947 as KCRA-FM, when its founder Central Valleys Broadcasting Co. received a Federal Communications Commission (FCC) construction permit for a new class B FM station in Sacramento at 96.1 MHz. This new station was the FM adjunct to KCRA (1320 AM), which Central Valleys Broadcasting had launched two years earlier. In September 1968, KCRA-FM changed its call sign to KCTC and adopted a beautiful music format known as "California Sound".

On February 1, 1990, KCTC flipped to adult contemporary as KYMX, "Mix 96". The KCTC call letters and beautiful music format, in turn, moved to 1320 AM (now KIFM), replacing adult standards on that frequency.[1]

On February 2, 2017, CBS Radio announced it would merge with Entercom (which locally owned KIFM, KKDO, KRXQ, KSEG, and KUDL; the company formerly owned KDND until it shut the station down and turned in its license to the FCC two days later).[2] On October 10, CBS Radio announced that as part of the process of obtaining regulatory approval of the merger, KYMX would be one of sixteen stations that would be divested by Entercom, along with sister stations KHTK, KNCI, and KZZO (KSFM would be retained by Entercom).[3] Upon closure of the merger on November 17, 2017, Bonneville International began operating KYMX, KHTK, KNCI, and KZZO as well as four other stations in San Francisco under a local marketing agreement on behalf of the Entercom Divestiture Trust.[4][5][6] In August 2018, Bonneville subsequently announced its intent to acquire all eight stations outright for $141 million.[7] The sale was completed on September 21, 2018.[8]

HD RadioEdit

KYMX has two HD Radio digital subchannels:

  • KYMX-HD1 is a digital simulcast of the analog FM signal.
  • KYMX-HD2 airs a sports radio format as a simulcast of KHTK (1140 AM). The subchannel moved from KNCI-HD3 in August 2019.


  1. ^ "No more easy listening; KCTC's new call letters KYMX reflect mixed format". The Sacramento Bee. January 13, 1990.
  2. ^ Venta, Lance (February 2, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks.
  3. ^ Venta, Lance (October 10, 2017). "Entercom Narrows Down 16 Stations To Be Divested To Complete CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved October 11, 2017.
  4. ^ Venta, Lance (November 1, 2017). "Entercom LMA's Sacramento & San Francisco Stations To Bonneville". RadioInsight. RadioBB Networks.
  5. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  6. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved November 17, 2017.
  7. ^ Venta, Lance (August 3, 2018). "Bonneville Turns San Francisco and Sacramento LMAs Into Purchase". RadioInsight. RadioBB Networks. Retrieved August 5, 2018.
  8. ^ "Consummation Notice". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. September 24, 2018. Retrieved November 9, 2018.

External linksEdit