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KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is simulcast full-time on KESQ AM 1400.

KUNA LaPoderosa96.7 logo.png
CityLa Quinta, California
Broadcast areaPalm Springs, California
BrandingLa Poderosa 96.7
Slogan¡Aquí Nomás!
Frequency96.7 MHz
First air dateAugust 1987
FormatRegional Mexican
ERP970 watts
HAAT177 meters (581 ft)
Facility ID52182
Transmitter coordinates33°48′8″N 116°13′30″W / 33.80222°N 116.22500°W / 33.80222; -116.22500
Former callsignsKBZT-FM (1987–1993)
OwnerGulf-California Broadcast Company
Sister stationsKUNA-TV, KESQ, KESQ-TV, KPSP-CD


KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format.[1] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM.[2]

The country music came to an end on October 1, 1993, when the station became a simulcast with 1400 AM as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.[3]


  1. ^ "KBZT-FM joins lineup of Coachella Valley radio stations". Desert Sun. August 13, 1987. Retrieved August 1, 2019.
  2. ^ "KBZT becomes valley's first FM country station". Desert Sun. February 18, 1992. Retrieved August 1, 2019.
  3. ^ Fessier, Bruce (October 4, 1993). "Country fans disappointed". Retrieved August 1, 2019.

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