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KOXR is a radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups of Mexico. It is owned by Radio Lazer.

LaMexicanaKOXR s.png
CityOxnard, California
Broadcast areaVentura County, California
BrandingLa Mexicana 102.1
Frequency910 kHz
First air dateJune 11, 1955
Power5,000 watts day
1,000 watts night
Facility ID866
Callsign meaningK OXnaRd
OwnerRadio Lazer


KOXR was launched on June 11, 1955 by Oxnard Broadcasting Corporation.[1] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week.

In the early 1990s, KOXR began broadcasting completely in Spanish.


  1. ^ "Directory of AM and FM Radio Stations in the U.S." (PDF). Broadcasting Yearbook 1959. Retrieved April 21, 2018.

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