Jimmy Joy is a Dutch meal replacement company. The company was founded in 2014 by Joey van Koningsbruggen.[1][2][3][4][5] Soylent (an American competitor) was not yet available in Europe, so van Koningsbruggen bought the ingredients himself and vlogged about it on YouTube, which gained him the initial customer base.[6] Nine months later, the company had revenues of over $200,000 per month, and sold to 45 countries.[7] The company was formerly known as Joylent, but agreed to change its name in February 2017 after Soylent asked them to.[8] Its customers mostly consist of young men, some of whom rely exclusively on Jimmy Joy shakes as their main source of nutrition.[9][10][11] Germany and the U.K. are its biggest export markets.[12] By March 2018, the company had sold over 7.5 million shakes online, and was being sold by supermarket chains Albert Heijn and Spar.
 | |
| Formerly | Joylent |
|---|---|
| Industry | Food |
Key people | Joey van Koningsbruggen |
| Products | Plenny Shake, Plenny Drink, Plenny Bar, Plenny Pot |
Number of employees | 35 |
| Website | https://jimmyjoy.com |
See also edit
References edit
- ^ "I ate powdered meal replacement every meal for a month - and it's the best thing that ever happened to me, seriously", nordic.businessinsider.com at the Wayback Machine (archived 2019-01-23)
- ^ "De poeders en pizza's van ex-drugsdealer Joey van Koningsbruggen (video)". Sprout (in Dutch). Retrieved 2019-01-20.
- ^ "Nieuwsuur in de klas: Nooit meer eten met Soylent gemist? Kijk op npo3.nl". npo3.nl. Retrieved 2019-01-20.
- ^ "Nieuwe trend: nooit meer koken, elke dag poeder". RTL Nieuws (in Dutch). 2014-10-07. Retrieved 2019-01-20.
- ^ "Soylent-Selbstversuch: Eine Woche von Pulver leben". computerbild.de (in German). Retrieved 2019-01-20.
- ^ Gijlswijk, Abel van (2014-11-05). "The Former Drug Dealer Who Came Up with Europe's Answer to Soylent Is Doing Just Fine". Vice. Retrieved 2019-01-22.
- ^ "de Volkskrant: Voormalig drugsdealer kiest voor het poedervoedsel". www.volkskrant.nl. Retrieved 2019-01-29.
- ^ "Vloeibaar voedsel is niks voor de lekkerbek". www.volkskrant.nl. Retrieved 2019-01-20.
- ^ "Het Parool: Amsterdamse filmmaker leeft jaar op voedselvervangers". www.parool.nl. Retrieved 2019-01-20.
- ^ Kroes, Nicole (2015-07-02). "Het Parool: Hoe overleef je een maand lang zonder vast voedsel?". www.parool.nl. Retrieved 2019-01-20.
- ^ van der Velden, Lisa (2017-08-14). "de Volkskrant: Vloeibaar voedsel is niks voor de lekkerbek". www.volkskrant.nl. Retrieved 2019-01-20.
- ^ Health, Men's (2015-08-04). "Is Soylent the end of food?". Men's Health. Retrieved 2019-01-20.