Jason Chukwuma Njoku (born 11 December 1980) is a British-born Nigerian entrepreneur, film magnate and African start-up investor. He is the co-founder and CEO of iROKOtv, one of the early video-on-demand movie platforms for Nigerian movies (also known as Nollywood)
A self-proclaimed serial entrepreneur, iROKOtv is Njoku’s 11th attempt at starting a business. He came up with the idea of launching a new distribution platform for Nollywood whilst living at home with his mum, aged 30, after a number of failed enterprises.
Early life and educationEdit
Jason was born and raised in Deptford, South-East London, and has described himself as ‘solidly working class - a council estate kid if ever there was one’. His mother raised him and his four brothers and sisters by herself, whilst working a full-time job in the National Health Service. He attended school in London, then moved to a village in Nigeria from the age of 12 - 15. After he returned from Nigeria, he attended college to complete his A Levels, before securing a place at The University of Manchester where he read Chemistry. He graduated in 2004 with a 2:1 and launched Brash Magazine, a student publication which ran for two years, before it closed in 2005
After a number of failed enterprises between 2005-2010, which included a blog network, a T-shirt business and a web design company Jason moved back home into his mum’s house in Deptford. It was here that he came up with the idea of starting a Nollywood online distribution business, “The West had Hulu and Netflix — Africa had nothing”, notes Njoku. Having studied the industry from afar, he flew out to Lagos, thanks to the financial help of his best friend Bastian Gotter, a fellow University of Manchester graduate, and started purchasing the online licences of Nollywood movies. He worked from a two bedroom apartment in Festac, Lagos, and struck a deal with YouTube in Germany to be the official Channel partner for Nollywood company.
In 2010, Njoku and Gotter launched NollywoodLove, a YouTube channel, which was profitable within two months of launch. That same year, thanks to a prominent article by Sarah Lacy who worked at the time for Tech Crunch, NollywoodLove caught the attention of US-based Venture Capital fund Tiger Global, early investors in Facebook, who were interested in expanding their reach in emerging markets.
Series A investment of $3m was secured from Tiger Global in 2010 and the company launched a stand-alone video-on-demand movie platform, iROKOtv, on 1 December 2011. The site drew in viewers from 178 countries around the world. Njoku and Gotter have since gone on to raise an additional $22M from international VCs, with inclusion from Investment AB Kinnevik and RISE Capital and have used the investment to build an extensive film catalogue of 5,000 movies, launch offices in Lagos, New York and London and invest in improving the company’s technology resource.
In July 2012, he was cited by Forbes Africa as one of the ‘Ten Young African Millionaires to Watch’. On 29 August 2013, Njoku was named as the CNBC All Africa Business Awards Young Leader of the Year for West Africa. He has also been named as one of Fast Company’s Top 1000 Most Creative People in Business.
In August 2013, alongside his business partners Bastian Gotter and Mary Remmy Njoku, Njoku launched a $2m investment vehicle for Lagos-based Internet start-ups called Spark. The company initially invested in 11 companies, including a Drinks distribution company called Drinks.ng, a real-estate / property online letting agency called ToLet.com.ng, and a Hotel room booking site, called Hotels.ng, which has gone on to raise $1.2m in VC investment from EchoVC Pan-Africa Fund and Omidyar Network. In 2015, Jason Njoku in a blog post officially announced they’re letting go of 4 startups considered failed businesses. The 4 startups were Bus.com.ng (an online bus ticketing service ), Insured.ng (an insurance comparison platform), Giddimint.com.ng (an online fashion store) and Christians.ng, an online dating platform for Christians.
Jason Njoku married Nollywood film star and producer Mary Remmy Njoku in Festac, Lagos on 18 August 2012, in front of friends, colleagues and Nollywood celebrities. They welcomed their first son, Jason Obinna Njoku on 30 July 2013 and a second child, Nwakaego Annabel Njoku, was born on 24 August 2015.
- BBC African Dream - Jason Njoku
- Forbes Africa - Jason Njoku: South London’s Mr Nollywood
- BBC - Making a fortune by distributing Nigerian films online
- Tech Loy - "Moving Back In With My Mum Was Kind Of Humiliating” – Jason Njoku
- Akilah Net - iROKOtv’s Millionaire Founder on Starting a Company, Staying the Course, and Sailing Past Failure
- Fast Company - iROKO’s Jason Njoku is creating the next Netflix in Africa
- Ventures Africa - Has Nollywood Streaming Lost It’s Appeal?
- Financial Times - Iroko Partners: Demand proves insatiable for Nollywood on the net
- Tech Crunch - You Think Hollywood Is Rough? Welcome to the Chaos, Excitement and Danger of Nollywood
- Reuters - Nigerian films get boost from UK-based online startup iROKOtv
- Dow Jones Venture Wire - Africa's Answer to Netflix, iROKO Raises $8M to Scale
- IT Web Africa - Interview: iROKO CEO Jason Njoku
- Jason.com.ng - .Com. Goodbye
- Tech Cabal - App-Only IROKOtv Is Live
- Forbes Africa - Ten Young African Millionaires To Watch
- Human IPO - iROKOtv CEO wins CNBC award
- Fast Company - Most Creative People In Business 1000: The Complete List
- Pando Daily - Nigerian movie mogul raises $2 million more for local angel investing
- Tech Crunch - Nigeria’s Hotels.ng Grabs $1.2M To Expand Listings Across Africa
- "Jason Njoku pulls the plug on 4 more SPARK-invested startups". techpoint.ng. Retrieved 2017-03-22.
- Linda Ikeji Blog - Wedding Photos: Mr and Mrs Jason Njoku
- Bella Naija - It’s a Boy for Tech Media Mogul Jason Njoku & Nollywood Actress Mary Remmy | Meet Baby Jason Obinna
- Bella Naija - Jason Njoku of IrokoTV & Wife Mary Remmy Welcome Baby No. 2!