This article needs to be updated.(May 2021)
Type of site
|Video games, e-books, game assets|
|Registration||Optional (required to upload content, comment, and join game jams)|
|Launched||March 3, 2013|
Due to the amount of freedom developers have on itch.io, it is widely regarded as a good way for new game developers to practice creating games and start making money from their games. Itch.io's game jams are also seen as a way for new game developers to get publicity and improve their game developing skills.
On 3 March 2013, Leaf Corcoran posted a blog entry to the site leafo.net detailing what the future website would be about, with a pay-what-you-want model. In an interview with Rock, Paper, Shotgun, Corcoran said the original idea was not a store but instead a place to "create a customized game homepage". An early inspiration was Bandcamp, a self-publishing site for musicians, and the name itch.io originates from a spare domain that Corcoran had purchased a couple of years prior.
As of June 2015, the service hosted over 15,000 games and programs.
In December 2015, the service announced the release of an open-source desktop application for installing games and other content, as well as keeping existing games and content updated automatically. It was released with simultaneous support for Windows, macOS, and Linux.
By February 2017, itch.io had five million downloads.
In support of the George Floyd protests, Itch.io organized the Bundle for Racial Justice and Equality in June 2020. It initially launched with over 700 games, but increased to over 1500 as additional developers offered to contribute. In 11 days, the bundle raised $8.1M for the NAACP Legal Defense and Educational Fund and Community Bail Fund.
In June 2021, Itch.io launched a bundle for Palestinian Aid, from which all proceeds would go to the United Nations Relief and Works Agency to assist civilians in the Gaza Strip following the 2021 Israel–Palestine crisis. It included 1,272 items and raised over $899,000.
The developer can charge money for the games they release onto the platform, and in May 2015, Itch.io paid developers US$51,489. By default, the site takes a 10% cut from each sale, but the developer can choose how much money the site will get per purchase. The developer can set the lowest price for the game (including free), and the customer can pay above that minimum amount if they like the game they are purchasing.
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