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"Intro: Persona", also known as "Persona", is a song by South Korean boy band BTS, rapped as a solo by member RM. It was released digitally on April 12, 2019, as part of the extended play Map of the Soul: Persona.
|Song by BTS|
|from the album Map of the Soul: Persona|
|Released||April 12, 2019|
Background and releaseEdit
The music video was directed by Choi Yong-seok and co-directed by Guzza of Lumpens. Yoon Ji-hye and Park Hye-jeong, also from Lumpens, were the assistant directors, and Nam Hyun-woo of GDW was the Director of Photography. The Art Directors were Park Jin-sil Park and Kim Bo-na while the art assistant team was Ahn Ye-min and Kim Gyu-hee. The Gaffer was Song Hyun-suk of Real Lighting and Artist Management was Kim Shin-gyu, Kim Se-in, Kim Dae-young, Kim Su-bin, Bang Min-wook, Lee Jung-min, An Da-sol, and Park Jun-tae. The Visual Creative team was Kim Sung Hyun, Lee Sun-kyoung, Kim Ga-eun, and Lee Hye-ri.
The video references various visuals and sounds from their "Skool Luv Affair" concept they had in 2014. Throughout it RM can be seen rapping in an empty classroom and addressing a squadron of cyborgs. RM is confronted with various versions of himself with words such as "persona," "shadow," and "ego" which references Carl Jung's theories of psychology. In the song he rapped, "My shadow, I wrote and called it 'hesitation.'" According to Jung's theories, a "shadow" represents the dark side of one's personality. RM appears to start rapping from the perspective of his shadow, telling his flaws over the beat of a guitar. But RM also finds power in reclaiming these insecurities. Additionally, he wears a jacket that has emblemed on it, "Pay no attention to the man behind the curtain,” which could reference Jung's teachings about having two versions of oneself: the person who everyone sees, and the person behind the curtain that is hidden.
Composition and lyricsEdit
The first half of the song's lyrics ask introspective questions about RM's existence and flaws, while the second half encourages him to embrace these qualities. The phrasing is similar to that of a diary entry. RM also mentions past controversies in the lyrics of "Persona", rapping “Three syllables of my name, and the word ‘but’ that should come before any of those”.[note 1] The words "But Namjoon" (RM's birth name) have been used by some fans in K-pop circles to direct criticism away from another artist and instead focus it on RM. According to Kelly Wynne of Newsweek, "the action of taking back 'but Namjoon' [...] can be compared to other artists using hateful speech against them to their own creative advantage", such as Taylor Swift reclaiming the snake emoji and using it as a symbol of personal power. Wynne also called the song an, "outright analysis into definition of self", imposing questions of oneself upon listeners also.
|Hungary (Single Top 40)||22|
|South Korea (Gaon)||34|
|UK Independent Singles||17|
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- "BTS: Watch: Korean septet group embrace their 'Persona' with feisty introduction track". Bangalore Mirror. March 27, 2019. Retrieved March 27, 2019.
- Aquilina, Tyler (March 27, 2019). "BTS release music video trailer for Map of the Soul: Persona album". Entertainment Weekly. Retrieved March 27, 2019.
- Wynne, Kelly (March 27, 2019). "BTS 'MAP OF THE SOUL: PERSONA' TRAILER DROPS SPICY 'BUT NAMJOON' LINE". Newsweek. Retrieved March 27, 2019.
- Wynne, Kelly (April 8, 2019). "Who Is Dionysus? BTS Fans Predict Album Content After 'Map of the Soul: Persona' Give Greek God Name". Newsweek. Retrieved April 8, 2019.
- Morin, Natalie (March 27, 2019). "BTS' RM Literally Spits Fire & Drops Clues In New Map of the Soul: Persona Teaser". Refinery29. Retrieved March 27, 2019.
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- "Top 30 Singles Chart Philippines". Musicweekly.asia. Retrieved 27 April 2019.
- "Digital Chart – Week 16 of 2019". Gaon Chart (in Korean). Retrieved April 25, 2019.
- "Official Independent Singles Chart Top 50". officialcharts.com. Retrieved April 20, 2019.