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Hoosier Racing Tire

Hoosier Racing Tire is an American tire manufacturer primarily specializing in the production of tires for competition use. Headquartered in Lakeville, Indiana, the company was founded in 1957. Hoosier employs nearly 500 people,[1] and has provided tires for use in series sanctioned by IHRA, ARCA, CRA, NASCAR, IMCA, WISSOTA, SCCA, AIS, and Lucas Oil Late Model Dirt Series.[2]

Hoosier Racing Tire
HeadquartersLakeville, Indiana
OwnerContinental AG

The business was purchased by Continental AG on October 4 of 2016.[3] The tire company was purchased for a total nearing 140 million dollars. Following the purchase, 27 year veteran John DeSalle was named president.[4]


The company was founded in 1957 in Lakeville, Indiana. Stock car racer Robert Newton wished to design a faster tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction. Using an abandoned barn to start his business, he began sales to local racers. The Hoosier logo is colored after Newton's race car at the time which was purple.[2]

The founder of Hoosier Racing Tire, Robert Newton, died in 2012, aged 85, at his home in Lakeville, Indiana.[5] His wife and co-founder, Joyce Newton, died aged 85 on January 16, 2018.[6]

Continental Tire produces most motorsport-related tires at the Plymouth, Indiana plant, carrying the Hoosier, Continental, and General brands.



  1. ^ "Continental acquires Hoosier Racing Tire". Retrieved 2018-05-14.
  2. ^ a b "Hoosier Tire | About". Retrieved 2018-05-15.
  3. ^ "Continental Acquires Hoosier Racing Tire". National Speed Sport News. 2016-10-05.
  4. ^ Report, Tire Business. "Continental pays $140 million for Hoosier - Rubber & Plastics News". Rubber & Plastics News. Retrieved 2018-05-14.
  5. ^ Hevesi, Dennis (2012-09-28). "Robert Newton, Maker of Hoosier Racing Tires, Dies at 85". The New York Times. ISSN 0362-4331. Retrieved 2018-04-19.
  6. ^ "Joyce Newton, Hoosier Racing Tire Co-Founder, 85". Joyce Newton, Hoosier Racing Tire Co-Founder, 85 | Performance Racing Industry. Retrieved 2018-05-14.
  7. ^ Pelt, Ted van (2009-08-05), English: Kyle Busch races his dirt late model in the 2009 "Battle at the Grove" charity race at Williams Grove Speedway in Pennsylvania., retrieved 2018-05-14

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