Harold Brierley is an American business and marketing executive focused on loyalty programs.
| Born: | 1943 |
|---|---|
| Residence: | Dallas, Texas |
| Occupation: | Executive Chairman / Founder of Brierley+Partners |
| Known for: | Pioneering AAvantage |
| Spouse: | Diane Walden Brierley |
Background edit
Born in 1943[citation needed], Brierley earned a B.S. in chemical engineering from the University of Maryland and an MBA from Harvard Business School with a Baker Scholar distinction.[1][2] After graduating, Brierley worked as a research assistant for Harvard professor Charles M. Williams[2] and co-founded Epsilon Data Management with former Harvard classmates in 1968.[3]
Business career edit
In 1980, a former classmate from Harvard hired Brierley to design American Airlines' traveler rewards program.[4][5] Brierley later became the vice president of sales and marketing for Pan American World Airways in 1982, where he developed the WorldPass loyalty program.[2] After a year at Pan Am, Brierley left to become the senior vice president of marketing for Continental Airlines.[citation needed]
Entrepreneurial career edit
In 1985, Brierley opened Brierley+Partners (B+P), a loyalty program consultancy; and launched e-Rewards, Inc., a firm that collects consumer data for engineering loyalty programs, in 1999.[6] In 2006, Brierley created e-Miles, Inc under the B+P umbrella.[7][8]
Brierley teaches a course on the founding of Epsilon Data Management[citation needed] at Harvard Business School.[9]
References edit
- ^ Executive Profile: Harold M. Brierley[dead link]. Bloomberg Businessweek. Retrieved 27 November 2014.
- ^ a b c "Professorship Brings Brierley's HBS Connection Full Circle" Alumni Story Details. Harvard Business School (01 April 2002). Retrieved 27 November 2014.
- ^ Smillie, Dirk. "Chapter 4: Bible Bling." Falwell Inc.: Inside a Religious, Political, Educational, and Business Empire. New York: St. Martin's, 2008. 86-89. Print.
- ^ "The Big 2-5: Celebrating 25 Years of Frequent Flyer Programs" Archived 2013-05-22 at the Wayback Machine. InsideFlyer (May 2006)]. Retrieved 27 November 2014.
- ^ Petersen, Randy, and Tim Winship. "Chapter 1: Mileage Programs Take Off." Mileage Pro: The Insider's Guide to Frequent Flyer Programs. Downers Grove, IL: OAG Worldwide, 2005.
- ^ "Tech Titans: e-Rewards Inc.". Dallas Business Journal (31 August 2012). Retrieved 27 November 2014.
- ^ Cone, Steve. "Chapter 11: Loyalty Reimagined." Steal These Ideas!: Marketing Secrets That Will Make You a Star. 2nd ed. New York: Bloomberg, 2012
- ^ Hunter, Glenn (20 January 2010)."5 Questions for Hal Brierley.". D CEO. Dallas Magazine. Retrieved 27 November 2014.
- ^ Hal Brierley (20 March 2012). "Drowning in Data, Our Business Faces a Serious Talent Crisis". Blogs & Columnists. Advertising Age. Retrieved 27 November 2014.