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Haoui Montaug (1952 – June 7, 1991) was a doorman of the New York City nightclubs Hurrah, Danceteria, Studio 54 and the Palladium.[1] Montaug also ran a roving cabaret revue called "No Entiendes" ("You Don't Understand") (originally named "I Dunno"), which showcased a young Madonna and early performances by the Beastie Boys.[2][3]

Haoui Montaug
DiedJune 7, 1991 (aged 38–39)

At the time of his death Montaug was Panel Director of the New Music Seminar (NMS).[1] Following his death the NMS inaugurated the Haoui Montaug New Music Awards in his honour.[4]

In the late 1980s Montaug was the doorman for the Paradise Garage club.[4]

His skills at choosing who went on the guest list at the Garage were described as a "'willy nilly' affair with little logic or reason".[4]

Simon Topping of the British dance project Quando Quango had to rely on his banter to get past Montaug and get permission for the group to perform at the Garage.[4] Montaug's writings appeared in the magazines Details, Paper and I.D.. In addition to his writing, Montaug appeared in the films Krush Groove, Cookie and Edo Bertoglio's Downtown 81.[1][5]

Suffering from AIDS, in June 1991 Montaug invited 20 guests to celebrate his suicide at his loft apartment in the Bowery neighborhood in Manhattan.[6] His apartment was located at the corner of the Bowery and East 2nd Street.[2] In addition to the guests present, Madonna was at the party via telephone from Los Angeles.[6] Montaug had previously introduced Madonna at the performance for her music video for "Everybody" in the early 1980s.[7] At the gathering Montaug swallowed five Seconal barbiturate pills, and went into a deep labored sleep, but kept breathing, to the dismay of the guests.[6] His guests remained the next morning when he awoke in a fury. Montaug finally swallowed 20 more pills and died within half an hour.[6] He was survived by his mother and sister.[1]


  1. ^ a b c d "Haoui Montaug; Disco Doorman, 39". The New York Times. p. 25.
  2. ^ a b Lynn Yaeger. "All Sold Out at CBGB". The Village Voice.
  3. ^ Morton, Andrew (2002). Madonna. Macmillan. ISBN 0-312-98310-7.
  4. ^ a b c d Nielsen Business Media, Inc. (30 May 1992). Billboard. Nielsen Business Media, Inc. pp. 13–. ISSN 0006-2510. Retrieved 9 June 2013.
  5. ^ Anthony Haden-Guest. "The Roving Eye". Artnet.
  6. ^ a b c d New York Media, LLC (13 January 1997). New York Magazine. New York Media, LLC. pp. 29–. ISSN 0028-7369. Retrieved 9 June 2013.
  7. ^ Morton 2002, p. 149

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