Hanowa and Swiss Military — Hanowa are brands of Hanowa Aktiengesellschaft (AG)/Ltd. Möhlin, Switzerland, which designs and makes timepieces, particularly wristwatches. The company's name is an acronym for HAns NOll WAtches, a clear reference to the founder of the company.[2] The hallmark on the watches is an octagon containing a Swiss flag.[3][4]

Hanowa AG
IndustryWatch manufacturing
Founded1963, in Biel/Bienne
FounderHans Noll
Elisabeth Noll-Wirz
Area served
Key people
Paris C. Brown
ServicesTiming systems
ParentILG - International Luxury Group[1]


The company was established in 1963 by Hans Noll and his wife Elisabeth Wirz, two years after taking over a watch factory sales management in Biel, Switzerland.[2] In 1990, a second brand, Swiss Military — Hanowa, was established.[2] While Hanowa was founded in Biel, Swiss Military — Hanowa is based in Möhlin.[5] Hong Kong-based Fortune Concept Ltd. became the company to distribute the brand Swiss Military — Hanowa in Asia.[6]

Since 2015 Hanowa is an official licensee of the Swiss Confederation, which allows the company to commercialize their product using the "Swiss Military" name which is owned by the Swiss government. As of 2018, Hanowa AG is led by CEO Paris C. Brown. The company distributes its watches in over 60 countries.[citation needed]


  1. ^ "Home". interluxury.com.
  2. ^ a b c "About Hanowa - Our History". HANOWA. Archived from the original on 29 January 2014. Retrieved 2 February 2014.
  3. ^ "Avantguard".
  4. ^ "Collection".
  5. ^ contact page
  6. ^ Lim, Jarod (26 March 2014). "Company releases models from two different brands". The Star. Retrieved 9 April 2014.

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