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Group Nine Media is an American digital media holding company based in New York City. The company comprises Thrillist, NowThis, The Dodo, and Seeker.[2][3] The four brands and former brand Sourcefed, merged to form Group Nine Media in October 2016.

Group Nine Media, Inc.
Privately held company
FoundedOctober 2016; 2 years ago (2016-10)
FounderBen Lerer
Key people
Ben Lerer (CEO)
Christa Carone (President)
Number of employees
415+ (2016)
ParentDiscovery, Inc. (35%)
SubsidiariesThrillist, NowThis, The Dodo, Seeker, JASH

At the time of the merger, Discovery Communications announced a $100 million minority investment in the collective organization, becoming the biggest shareholder before Axel Springer. Discovery also acquired the right to obtain a majority stake later if it so chooses.[4]

Ben Lerer, founder of Thrillist and managing director of Lerer Hippeau Ventures, serves as CEO of Group Nine Media.[5]


  1. ^ "Group Nine Media Inc". Bloomberg. Retrieved November 22, 2018.
  2. ^ "Group Nine Media's NewFront Was All About Obsession". Adweek – Breaking News in Advertising, Media and Technology. May 3, 2018. Retrieved November 22, 2018.
  3. ^ Gutelle, Sam (May 3, 2018). "Seeker's New Space Channel Headlines Group Nine Media's Slate Of Fresh Content". Tubefilter. Retrieved November 22, 2018.
  4. ^ Barr, Jeremy (October 13, 2016). "Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery". AdvertisingAge.
  5. ^ Sherman, Alex (November 17, 2018). "How a new breed of media companies is convincing people to pay for news again". CNBC. Retrieved November 22, 2018.

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